When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service. It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.
However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.
So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.
The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.
The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.
A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.
Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.
Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.
The potential from the right image is great, if you know how to maximize it…
Rocoja knows how to!
Contact us for some advice info@Rocoja.co.uk
We are to help.