Bi-Lingual at last!

11 Jul

Recently, i.e.: since I left my last “Proper Job”. I spend as much time on my computer as many of my friends spend “at Work” – In fact I spend more, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Toshiba Laptop & get online to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about “Twitter” & social media in general BUT I know have great support & am grateful for it.

However it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write blogs, I tweet, I post updates & write reviews.

It’s also very difficult to explain how those things above translate to building a brand/clientele to someone who doesn’t understand social media yet. (Something I can help you understand if you wish). Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, Telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

Advertisements

2 Responses to “Bi-Lingual at last!”

Trackbacks/Pingbacks

  1. Full online management for Small Business | Rocoja's Blog - 06/01/2013

    […] within my own services of Social marketing management, I can translate from “tech speak” the finer points & advantages of “Back-links” & quality SEO friendly Blogs to plain English quite easily; however with […]

  2. Free Mediums (No I am not talking about Psychic Sally!) | Rocoja's Blog - 28/09/2012

    […] if you are not Au fait with the language used, it can be very daunting & a non-starter which makes me a little sad as these mediums are great […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Road To Somewhere Else

the view from the dark side: politics, media, cities & culture

companyformationuk

Company Formation UK|Business Start up UK|Accounting Services UK

MarkiTech

Opportunity Knocking ... Now!

Attila Ovari

Loving Life and Inspiring Others

Dennis Cardiff

Poems & Prose

Logical Quotes

Social Media for Small Business in Surrey & SW London

Anxious Accessories

Crafting our way to positive mental health!

%d bloggers like this: