What a day – Social Media working at its best

22 Apr

Yesterday was one of those days that restores your faith in humanity!

I have spent the best part of every waking hour of the last five weeks or so, calling in favours, begging friends & colleagues to help with the frantic arranging of a Charity Celebrity Football Match.

Celebrity team

It was being arranged by a lady who had taken on a bit too much & who needed someone to get the advertising, social media & celebs on board. Well anyone who knows me, knows that is right up my street & encompasses my entire work history in a nice neat package.

What made it all the easier to say yes to & to throw myself into was the little girl at the centre of it. Although she probably doesn’t realise what’s happened this weekend was all for her, she will hopefully benefit greatly from the funds raised by everyone who banded together & did their bit!

But that will be dealt with more on her blog – This blog is for Rocoja.

So, here I would like to identify the steps taken to organise the event from a social media point of view.

 Setting up of the Blog first thing to do – week 1.

This is something I as a company would always try & get any of my clients (usually small businesses) to do, Blogging is the new “chat over coffee”, its the “personal recommendation”, its the “Look at my new hat” phenomenon…. People write about anything & everything & for a small business, you should have not only a web presence in the form of a site (even if is a static 1 or 2 pages), but you also need a safe place where people can feel they are not being sold to, but are being invited into your world & can find out about you & your likes / dislikes, habits & life… After-all if you want them to trust you in their home/buying your services/supporting your charity, you have to tell them a bit about you. Blogging is perfect for this!

Evie Mae charity

A blog for this Charity event was my first stop, get it branded, after-all its a Celebrity football event, so along came pictures of footballs & stars & goalposts etc, with a reminder that it was for a little girl (in the form of her favourite character – something I absolutely had to get right for the family).


The next thing was to get a Twitter account going & get following people – Celebs I have had the pleasure of working with previously & ex-colleagues & friends I knew I could count on to help were my first port of call. After that came the organiser who was originally trying her best to get this going & also some of her friends who had also already through their connections, had celebs express an interest in playing.

Twitter was branded in the same distinctive style (same as I advise my small business clients, keep it simple & keep it clean).

I was extremely humbled by the contacts who I had, who immediately said yes to our request for help. It just shows that nice people are just “nice people” regardless of where life takes them!

Blog’s went out every 5/6 days with updates on which celebs were replying, with links to Twitter & also this also led onto the branded Facebook pageFacebook evie mae

Daily alerts went on here along with news from Celebs pages, photo’s of the event arena, details of tickets/sales/fundraisers/organisers etc – anything that can get interest.

There were also links to my Small Business forum’s / associated companies & also friends companies, again all to expose the site & the cause to the widest range to media available.

This eventually included (last 2 weeks) the local newspapers / Radio Stations & Local TV via a comprehensive Press Release, emailed to any  local reporters (Some of whom I am lucky to have worked with previously) & news blogs/sites, along with Social networking sites, such as Mumsnet / Kingston Chamber etc.

Back-links were built via local story’s / Twitter /related blog’s etc all to increase ticket sales & raise awareness.

Tweets went out via scheduling software daily at random times, these were then manually placed on Facebook & manually linked out.

Blog posts had built-in White-hat back-links & built-in related media, also then linked through to celebrity sites & their own Twitter feeds & sometimes Wiki pages.

The last week before the event saw me staying up till silly o’clock cropping & photoshopping photo’s for celebrity’s for the brochure & also writing their Bio’s – something I haven’t done since the infamous Hammersmith balls of the late 90’s where the celebs I would deal with then would call me the following day & beg me to gather the brochures up & take their details out as they had made a bit of a fool of themselves the previous night courtesy of Miss Bolly & Mr Martell hahahah

Overall, its been a hectic few weeks, BUT It has underlined for me, how great Social Media can be for bringing people together – After-all  I found myself actually ringing some people I haven’t spoken to in a long time & then seeing them again Sunday, catching up with familiar faces & making a few new friends along the way, which was lovely!

BUT also, it has shown what a huge difference what Rocoja does as a company; can actually make in a few short weeks if you dedicate effort & resources to it!

My point is, Social Media can be scary, but Rocoja can help you through it!

We will happily walk you through your own journey, if that is how you want to do it, or do the work for you (believe me, we are not a one size fits all outfit!).

Rocoja are a small business, like all of our clients & we understand the stresses & strains associated with that far better than Swish flash agencies – let us help you:

Let us organise your Social Media Event.

Even if that is just getting YOUR BUSINESS the exposure IT deserves!

For more details on the Celebs involved – CLICK HERE  for details of the Great Voluntary Celebrity Football Team

Celeb FC







Tamer & Karin


email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

Links below for news about the event

                                                              Elmbridge Guardian – Thank you Laura Proto

                                                Elmbridge Twitter 

                                                     TOWIENEWS Twitter


One Response to “What a day – Social Media working at its best”

  1. Patricia 23/04/2013 at 11:35 am #

    Had a look at the site. Looks like it was a great success. Lots of exposure. Well done.

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