Archive | September, 2013

Retail Appointment – On-line “Magazine” & Recruitment portal

7 Sep

I have been asked to look into recruitment options for the retail sector as a number of the small businesses I work for have friends / family members who are looking for work.

Whilst I could’ve started with the big contenders such as the Reed’s of the world, I wanted to ensure a personal, boutique feel & looked for an on-line site which offered guidance, vacancies & also other tools to help in the search for work.

Retail Appointent

With recommendations & my own research, I have settled upon a relatively new site – www.RetailAppointment.co.uk; Which offers not only a new retail careers portal featuring the best in retail jobs, careers advice and the latest technology, it is an also an on-line magazine that will help job seekers and retailers connect in a faster and more intelligent way than ever before.

They have a great site already – offering so much to anyone seeking work in retail, but over the next few weeks they will be adding even more great features, such as careers advice and the link to the new magazine.

For busy retail professionals of all levels, this is absolutely one of the best portals I have come across for support during the all-round job-seeking process.

Also on the flip side of this, as the site is so interactive & has a feel of actually caring about the people who use it to look for work, any prospective employer which utilises this portal for recruitment purposes can be certain of quality of candidates.

So if this is your industry, or indeed, if this is your profession, take a look 🙂

As with any recommendation I make – Please please let me know if you make use of this.

Thank you

Karin

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

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Auto-tweets – A big fail – or a big help?

5 Sep

Depending on who you ask, people have differing & very strong views on whether Auto-Tweet companies are a good or bad thing.

Most consultants, like myself, who actually research their clients, spend time with them & then Tweet as if they were a member of their business, feel auto-tweet companies are a nightmare. However the owners of these companies must believe they are relevant, as must the companies that chose to use them.

But lets examine the process before I cloud judgements.

What are you as a business trying to say to your potential customers? 

Twitter BirdIs it “Hi there, this is us & what we are about & we would love it if you spent some time getting to know us on-line & we will in turn learn about you”.

or 

Is it “Hi, Want to know about us? We automate our tweets to pretendImage we are on-line & interacting with you, when we aren’t, But we don’t care, we just hope it hooks you”.

Ok, maybe I’m being a bit harsh, but as someone who has been pinged awake at 1am by a badly scheduled auto-message more than once; Its so irritating to see a timeline full of obviously automated, computer generated mundane, thoughtless, hash-tag full tweets.

As someone who is honest about the level of growth achievable when using Twitter, I am horrified when a client says they are going to get a company to automate their Twitter – as more is just …….GOOD… Isnt it?…

Quantity versus Quality seems to be the crux of the sales pitch.

I’ve seen the results of this first hand, timelines full of the same generic gumph (Which doesn’t engage anyone, just clogs up feeds). Iv’e seen the follower growth curtail & trail off (exact opposite of what these companies promise) due to tweets seeming more & more inauthentic & miss-leading. I’ve witnessed the “But I’ve gots lots of content on my timeline now” mentality that these companies thrive on to hook clients….

I am saddened when I have to break it to a small business that they may have lots of content, BUT is it engaging others? Is it being retweeted & Shared… Often NOT.

Its not enough to just post post post – at some point you have to educate people on who you are, what you do, and what you have to offer, to grab their attention & hold it!

That’s not to say, I (& many other consultants) don’t schedule posts – We do, BUT these are hand written & scheduled to catch the clients target audience at the correct times… Scheduling is lots different to automating.

Using scheduling as well as logging in to clients accounts & creating / maintaining conversational tweets is imperative when engaging a new audience. 

The automated companies set up drip feeds for clients and sometimes that’s the only way the clients information gets on-line. The drips go out and there is no engaging at all, Just hash-tags & links – which can only be seen by the company doing the dripfeeding & the client themselves. Its no wonder their overall presence on-line suffers is it?

In conclusion – Of course You CAN automate content BUT you can never automate connection….

If you would like to find out how to get a regular growth of Followers & ones whom engage with your brand, please contact www.Rocoja.co.uk via the buttons below.

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Kind regards

Karin

Rocoja Limited 

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