Archive | October, 2013

Social Media – Give it time!

29 Oct

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales or referrals.

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (Geographical area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience.

Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you – Would you attempt re-wiring your home if your lights were flickering or would you get in a professional?

And if you think its expensive hiring a professional to do a job – try hiring an amateur!!!

In all seriousness though, try to get a business in to help you that is as “size-relevant” to yours as you can!

Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!.   A small Business supporting small Businesses.

Is this relevant to you? – Click Here!

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Time Management

2 Oct

I’ve been thinking about how, working for myself was supposed to be a freeing experience.

You know, no more difficult bosses – no more dragging days of mundane monotony – no more bad decisions affecting me, made by the hierarchy I couldn’t access or advise.

Well the above has been addressed & it’s a great feeling, however the other thing I thought I would achieve, more time to myself, has been a bit more elusive…..


However I am very aware this is 90% my fault.

I know what I should be doing, but putting it into practice for a bit of a workaholic like me, is a whole other ball-game.

So I am re -familiarising myself with some old-fashioned Time Management tips / skills & thought maybe you may benefit also….

  1. Make a daily list of things to do – Sounds fairly obvious, BUT believe me, its something that many of us plan to do, but just don’t get around to doing.. Better still, Try & do it the night before.. Try & work through your “day plan”, This will give you short goals & each time you complete one, you will feel better about the day, just seeing a tick next to it is a huge boost to your psyche! This also helps if you are caught off-guard by something you were not expecting as you will still have your list of tasks sitting there when your immediate issue is done with. Your daily tasks haven’t disappeared into a fog of other stuff in your head only to re-emerge as an emergency a few days later….
  2. Make use of a calendar / diary… You can choose an electronic/web-based one or indeed a traditional book type one. I used to use the web-based Google calendar all the time, but lately have reverted to carrying a more traditional diary with me.. This is purely so I can see the days filling up.. My writing only allows me to put so much in a day slot now – web-based, you can type & type & the space gets bigger…
  3. Make use of deadlines & put these in your diary. Set achievable deadlines for projects, and make sure these are clearly marked in your diary so you don’t have clashes of important “to-do’s”…
  4. Delegate things that can be moved to other people, I know we want to remain in control & to finish tasks we start, but sometimes, you just have to know when to move the tasks on to someone with a skill-set better equipped for that task, or indeed to someone with more time on their hands 🙂
  5. Know when to have “me” time. This is the bit I constantly struggle with. Knowing when to cut-off is so important. This is not only important when doing jobs / tasks at home or in a small business, but it’s also vital if you are involved in meetings etc where people are allowing time to run away (maybe they are over thinking issues or going off topic too much) – so don’t be afraid to interject & pull the meeting back on course.

These are only a few tips, but they really do help.

I am going to make a concerted effort to follow some of my own advice…

Let me know how you get on.


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