Social Media – Give it time!

29 Oct

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales or referrals.

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (Geographical area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience.

Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you – Would you attempt re-wiring your home if your lights were flickering or would you get in a professional?

And if you think its expensive hiring a professional to do a job – try hiring an amateur!!!

In all seriousness though, try to get a business in to help you that is as “size-relevant” to yours as you can!

Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!.

www.Rocoja.co.uk   A small Business supporting small Businesses.

Is this relevant to you? – Click Here!

Join us here

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3 Responses to “Social Media – Give it time!”

  1. site2cite 29/10/2013 at 5:56 pm #

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Trackbacks/Pingbacks

  1. Social Media & the Workplace | Rocoja's Blog - 13/09/2014

    […]  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be […]

  2. A brief history of the Internet & Social Media | Rocoja's Blog - 02/08/2014

    […] to your Small Business, Event, Personality, Celebrity, Goal etc etc – Whatever you are using Social Media to tell the outside […]

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