Archive | March, 2014

Does your New Business need Social Media?

27 Mar Rocoja Limited

It used to be that a website was enough on-line presence for a company, but now as peoples lives are more stressful & busy, customers are turning to places such as Twitter & Facebook for recommendations of services they need.

ImageThis is partly due to the advent of very complex “Smart-phones” which enable the accessing of social media on the move but also many people (potential & existing customers) on-line feel they are well within their rights to be very honest when recommending a service.

Therefore, prospective users of services feel they can source valuable & honest recommendations.

Businesses that haven’t yet grasped how important this avenue of communication is are sadly falling behind, or worse, becoming prey to large swish Media Agencies who promise many things & charge a hell of a lot!

Also the world of conventional advertising is becoming more aggressive to cope with this shift, which has led to more cold calls & more inventive sales techniques from the traditional outlets such as Magazines/TV & Radio.

They have felt the shift & are desperately trying to recoup their losses.

Again this is something a Social Media naive small business may fall foul of.

However one of the ways that people (potential customers) want to feel valued & connected is through communication & feeling personally valued..

When a person visits a business’s website that has lots of relevant information and complete product and contact information, this of course gives the “what” they are seeking BUT they can get that from a thousand other websites also. Yes, of course this part of on-line marketing should never be overlooked but it should never be the only part of your on-line presence.

Now it is not just about having a website but about a business’s overall presence on the web.

To complete your presence you need to establish a connection and familiarity with people that makes them feel as if they are a part of your world & important to you.

Social Media really is very important & can have a massive effect if used correctly.

I am a small business myself & totally appreciate the challenges small businesses face;

I work on trust, The businesses I work with are almost like a family network now.

So I am helping them to build their “family” of prospective clients/suppliers/sales avenues/networks.

Of course, they could put my recommendations into practice themselves, or indeed take the plan I devise for them to another company. However I am hopeful that in this current economic climate, Small Businesses will appreciate my passion for what I do & realise this will be completely input into their business should I be involved.

We – the small business owner/director/manager are the backbone of the UK & I truly believe are the way we will rise from this recession.

We should support each other.

www.Rocoja.co.uk

Karin

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To Pinterest or not to Pinterest

8 Mar

So, what is Pinterest?

Pinterest started out as a forum for collecting (online) images of things that inspired the user, it has since evolved into a hugely successful marketing tool for businesses as well as individuals.

There are so many uses….

Personally – Its a Virtual Bulletin board 🙂

For instance, what do you do if you are online and see an image of something you love and don’t want to forget?

You could copy & paste it into an email & send it to yourself or you could save the page in your bookmarks (hoping the owner didn’t remove it) or print out the image & tuck it away somewhere. All seem like way to much effort –

Well here’s where Pinterest comes into its own!

Simply “pin” the image to a board you have created. You can save images of Wallpaper designs you like, Cars you wish you could afford, Flowers you want in your wedding bouquet, the list is endless.  Pinterest saves all of your pins on your account so that you can access them easily. You can also follow friends and “repin” things that they have already saved.

Of course you need a Pinterest account BUT its as simple as heading to www.Pinterest.com & applying. You can choose the names of the boards you want & whether they are public or private. Next step is to install a “Pin-it” button on your browser.

This magic button will allow you to “pin” things straight from your browser to your pinterest account.- when you’re in your Pinterest The Pin-It Button is available from Pinterest in the “about” section.

So – Thats all great if you want to have a personal account & “pin” inspiration for a Wedding/Honeymoon, or Pictures of Houses or clothes you like BUT what about for business?

Pinterest has quickly become the third-most popular social networking site in the world, behind only Facebook and Twitter.

The success is closely linked to its simplicity.  Retailers and businesses have warmed to this format extremely quickly & because Pinterest is all about sharing different things you find online, its immensely satisfying as a small business owner, to see users pinning  your products / pins.

BUT its not a solo game – You will not be very popular if you try to sell your services / items only to followers, You need to interact with users & create a Brand online.

Boards showcasing other companies / related products & services to your own will be well received, as will re-pins of the “competition”. It sounds at odds with old marketing methods, but the whole process is based on “sharing” & so you need to be seen to be interacting with like-minded businesses & potential customers, to truly get the full benefit of Pinterest.

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The other beautiful thing about Pinterest is the diversity of businesses on there – From Jewellery companies, Social Media companies, Designers, Property companies to Bakers, Artists & Charities.

I believe Pinterest can be adapted to benefit most businesses. Its not just for those that are very visual – Such as Clothing/Make-up…

However – For business, it needs a targeted & professional approach to ensure your reach is maximised.

Contact me if you would like further information.

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Karin

www.Rocoja.co.uk

email us here – Info@Rocoja.co.uk

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