To Pinterest or not to Pinterest

8 Mar

So, what is Pinterest?

Pinterest started out as a forum for collecting (online) images of things that inspired the user, it has since evolved into a hugely successful marketing tool for businesses as well as individuals.

There are so many uses….

Personally – Its a Virtual Bulletin board ūüôā

For instance, what do you do if you are online and see an image of something you love and don’t want to forget?

You could copy & paste it into an email & send it to yourself or you could save the page in your bookmarks (hoping the owner didn’t remove it) or print out the image & tuck it away somewhere. All seem like way to much effort –

Well here’s where Pinterest comes into its own!

Simply “pin” the image to a board you have created. You can save images of Wallpaper designs you like, Cars you wish you could afford, Flowers you want in your wedding bouquet, the list is endless. ¬†Pinterest saves all of your pins on your account so that you can access them easily. You can also follow friends and “repin” things that they have already saved.

Of course you need a Pinterest account BUT its as simple as heading to www.Pinterest.com & applying. You can choose the names of the boards you want & whether they are public or private. Next step is to install a “Pin-it” button on your browser.

This magic button will allow you to “pin” things straight from your browser to your pinterest account.- when you’re in your Pinterest The Pin-It Button is available from Pinterest in the “about” section.

So – Thats all great if you want to have a personal account & “pin” inspiration for a Wedding/Honeymoon, or Pictures of Houses or clothes you like BUT what about for business?

Pinterest has quickly become the third-most popular social networking site in the world, behind only Facebook and Twitter.

The success is closely linked to its simplicity.  Retailers and businesses have warmed to this format extremely quickly & because Pinterest is all about sharing different things you find online, its immensely satisfying as a small business owner, to see users pinning  your products / pins.

BUT its not a solo game – You will not be very popular if you try to sell your services / items only to followers, You need to interact with users & create a Brand online.

Boards showcasing other companies / related products & services to your own will be well received, as will re-pins of the “competition”. It sounds at odds with old marketing methods, but the whole process is based on “sharing” & so you need to be seen to be interacting with like-minded businesses & potential customers, to truly get the full benefit of Pinterest.

Image ImageImageImage

The other beautiful thing about Pinterest is the diversity of businesses on there – From Jewellery companies, Social Media companies, Designers, Property companies to Bakers, Artists & Charities.

I believe Pinterest can be adapted to benefit most businesses. Its not just for those that are very visual – Such as Clothing/Make-up…

However – For business, it needs a targeted & professional approach to ensure your reach is maximised.

Contact me if you would like further information.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

 

or here –

Karin

www.Rocoja.co.uk

email us here ‚ÄstInfo@Rocoja.co.uk

Facebook ‚ÄstRocoja Limited

Twitter ‚Äst@RocojaSurrey

g+ –¬†Rocoja Limited

 

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