Why can’t I DIY it?

14 May

I’ve been asked this question a LOT by the small businesses who seek out my help.

I create a social media presence for my clients, branding it & marketing them in a way that gets the best from the platforms we choose to use in relation to the business/ sole trader I am helping.. It’s not a One-size fits all routine & is certainly not an easy thing to do. BUT on first impressions, I can see why some people would assume, it’s just “messing about with Facebook” .

So below is a quick “help” guide to see if you could / should be handling your own marketing..

  1. Do you have Social Media or Marketing experience?

(This may seem a silly question, as you would expect someone to have experience in something they were going to undertake, especially if its something as fundamental to the life & success of their business as marketing is;  However many many directors/owners have no experience in this area & fall straight away at the first hurdle).

2.  Do you have time to learn a whole new Job role?

– Below is the “Job description” from an advert placed this week in a publication for a “Social media marketer”.

We are looking for a competent & able person to optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

– Content creation and management: content marketing.

– Interaction with users: community engagement.

– Social commerce: leads, calls to action and conversions in social media.

– Monitoring: online media, information sources and social channels.

– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

– Fan building: based on achieving specific ROI objectives.

– Contests and campaigns: creative input, development, starting up and monitoring.

– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

– SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

– Keyword optimisation and improvement in new SEO/SEM opportunities

– Email marketing: development, creative input, running, results and campaigns.

– Database: creation, management and maintenance of the database, making it larger and more streamlined.

– Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.

– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

– Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

– e-Commerce: creation and generation of online sales opportunities.

– Reports: online sales, online positioning, online reputation, online results.

– Community: leading online communities, brand representation in different forums and communities.

– Online branding: searching, identifying and improving all brand-related aspects in social media.

– Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Other ad-hoc duties as & when required.

(What do you think)?

  3. Research time

Finding & engaging clients is key to the growth of any online platform, this is luckily a smaller arena when you work for small businesses as less is often,  more – a more targeted approach with the focus on quality rather than quantity is key here. However, you need to be very comfortable with engaging the audience you are seeking. this can be by demographic / geographic or another key factor.

The 3 points above are the most key factors to consider when thinking about a DIY campaign.

If you can do this & still run/grow your business, then fantastic!!!

However for the sake of a few pounds a month, I highly recommend engaging the services of a professional.

This doesn’t mean, get online & find the biggest flashiest website, with promises of hundreds of followers & clicks etc in a few days for extortionate sums..

This means look at a social media company who understands small businesses, look for references, look for recommendations & of course look at costs.

Rocoja is happy to provide free analysis & to quote to help small businesses.

We are trusted amongst the small business community in Surrey & South London, with costs starting at just £30 per month.

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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4 Responses to “Why can’t I DIY it?”

Trackbacks/Pingbacks

  1. 3) Quick Tips for your Social Media campaigns | Rocoja's Blog - 19/03/2015

    […] Bigger always Better?       Social Media – DIY?       The 4 Platforms I […]

  2. Social Media for your business? | Rocoja's Blog - 15/02/2015

    […] To use Twitter effectively you have to be consistent and just like at a real networking event; don’t sell to the room. People do business with people. So you want to encourage people to warm to you and trust you. Constantly selling and ignoring what others have to say will only encourage people to listen politely before walking away! […]

  3. Facebook for Small Business is Changing | Rocoja's Blog - 04/02/2015

    […] However all of the above takes time & is not a quick thing to learn how to do correctly – that’s where a Social Media company such as Rocoja Limited comes in. […]

  4. A brief history of the Internet & Social Media | Rocoja's Blog - 02/08/2014

    […] Not Automated – Not a robot – Not generic – BUT targeted & bespoke….. […]

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