Archive | April, 2015

Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

Marketing for Performers

6 Apr

Everyone knows that nowadays it is vital to have social media campaigns running alongside every business, project, or creative venture.

However, sometimes musicians and performers can overlook this aspect of promotion in favour of creating and performing.

Thankfully this social media marketing work can be handed over to a professional company who will run your social media campaigns for you – ensuring consistent and beneficial delivery.

As a creative, your focus should be and usually is, dedicated toward your music; be that writing or performing. To become bogged down in all the extras that go along with promoting yourself can seriously take away from your time working as a performer, and your art is likely to suffer as a consequence.

Having a website is no longer enough, people expect to engage with you on a host of social media platforms be it Facebook, Twitter, Pinterest, Instagram or other. To do this well is a full time job and doing it well will really get you the exposure that you desire to move your career as an artist forward.

However, It is not just a case of interacting with fans via these channels either – think business’s who want to know more, radio shows, venues who may wish to hire you and so on – a professional company handling your social media will be interacting and networking on your behalf to take you to the next level.

PR Is important on 2 levels – Public Relations – Bringing you to your potential fans attention, as well as Page Rank on search engines are both extremely important and planning your social media posts around ranking in search engines is imperative & should be all part of the service your Social Media Company provides.

A dedicated company working for you will know that at least 12 weeks before you launch a new single you need to be posting on a certain topic in a certain way, building up momentum. Then they will know how to correctly follow up the release of a single to prolong the hype and encourage sales.

Having a professional marketing company manage your social media can really make the world of difference to your exposure and therefore your career, leaving you to concentrate on what you do best, make music.

Or contact us for some advice info@Rocoja.co.uk

We are to help, can provide references and will happily give you a free review of any marketing you have at present..

                          

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