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The Importance of Good Branding

21 Feb

When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service.  It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.

However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.

So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.

The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.

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The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.

A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.

Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.

Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.

The potential from the right image is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Social Media for Small Business – Why Wait?

15 Dec

The Importance Of Social Media In Business 

As a business, no matter the size or industry, you have to consider one thing very seriously: where do you get your customers from?

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Chances are in most cases, and certainly in the more traditional or manual based industries such as plumbers, builders or mechanics, your customers come from repeat business and referrals.  So if you have one happy customer who then refers one friend to your business that is a real bonus. Now consider this the: the 500 million people on Facebook have an average of 336 ‘Friends’ to share content with.  If that same customer goes on to their Facebook page and recommends you, ‘Likes’ your business page and shares it with their ‘Friends’ you have effectively been given a personal recommendation to 336 new potential warm leads without spending any money and without lifting a finger!  Next thing to think about is that your customer in question will on average check his or her Facebook page on their Smart phone around 14 times a day.  This gives you the incredible benefit of being able to remain at the forefront of their mind next time they require your services or a friend requests a recommendation.

Putting The ‘Social’ In Social Media Comes In. 

When you create a social media account you are not there to sell your services.  Alison Evans from F.E.W. Waterproofing says: “You have to provide information and…be prepared to share your knowledge. It’s a different mindset for small business…you must make yourself the authority figure of your field”.  

So yes you can throw in the occasional deal or offer within your posts, but generally you are there to build and develop a relationship with your current and potential customers whilst simultaneously building a database of people who know about you and may need your business.  So update your business pages with easy, fun and relevant content such as:

  • Blogs or news articles relevant to the local area or your business
  • Infographics
  • New technology or techniques in your field of expertise
  • Tips and tricks
  • Photos of you ‘on the job’
  • Videos of you to help create the feeling that you are the ‘go to’ authority in your industry
  • The occasional offer in return for a subscription to your email database

Update your social media accounts every day, or at the very least every other day, so that at least once during those 14 visits your customer will see your post and be reminded of you and the fantastic job you did, even if it is only subconsciously!  blog-writting

Creating an interesting, relevant ‘guru-like’ status is easier and quicker to do on social media than it is on a website or in person, and by adding in the local news or interesting blogs and infographic posts too you are opening up your relevancy, interest and customer potential far more than by simply posting your website link and price list every day.

The Social Media Platforms For Business 

The key social media platforms to use for business are Facebook, Twitter, Google+, Youtube (due to the current surge in popularity of videos on social media at the moment) and your own website blog.  You can occasionally run paid ads on Facebook, but don’t waste your time paying for ‘Likes’ as you get far more return from ‘organic’ Likers such as the ones from your customer and their friends than strangers who happened to see your advert and clicked Like.  For example, that stranger may live on the other side of the world and so by default they are no ‘use’ to you as a business and you have therefore wasted your advertising spend.

If the concept of using social media every day is daunting to you, or else you are far too busy to put the necessary time in to build your followers, fans and likes, then contact a company like Rocoja; Any social media management company, aimed at looking after small businesses  should be able to give you an appraisal of your existing online presence & an overview of what they can do & how. This should be a free service…..

The main issue for many small, fledgling or even well established businesses who attempt to use social media is that they set up basic websites and social media platforms filled only with poor content and then (unsurprisingly) get little or no return.

Having someone to help you, who knows the “arena” is invaluable.

So don’t worry, it takes a little while to build your online persona, but once you have the right help on board, you will wonder why you waited so long!

For any more help / advice  or Small Business Tips & Trick

Please contact us

contactus

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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Colours in Business

16 Oct

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The colours you use in your business, not only reflect your personality, they can affect how people perceive your business.

Colours influence our emotions & behaviour, so its critical to understand their relationships to business, so we can affect productivity & demand.

Afterall, we all want your shoppers/customers to spend more with you than your competitors, so the right colour choices are paramount.

Lets look at a few here:-

Green

Green

This colour is great for inspiring feelings of serenity; it’s an easy colour to look at & provides an air of trust.

It’s also associated with wealth, health & longevity.

 

 

Black

Black

This is used most often to promote luxury items, giving a feeling of power & strength.

Although often seen as a colour of intelligence, to much black can feel morbid & morose. So use it wisely.

 

 

YellowYellow

Seen as optimistic & cheerful, Yellow is a great impact / statement colour.

This is great for window displays etc as it promotes a feeling of being happy to impulse.

However it’s not a great colour for large spaces, so avoid painting your premises yellow.

 

pink

Pink

A calming colour, which is really attractive to the younger market, particularly women.

Great colour of choice for a service based business or one which uses lots of conversation, such as mediators etc.

 

 

GreyGrey

Immediately symbolises practicality & stability. However it can draw out feelings of depression & nothingness.

Often used to appeal to “older” markets, it can be seen as non-committal & bland.

 

 

BlueBlue

Creating a sense of security & professionalism this is a well used colour for financial businesses.

It’s also the most commonly “liked” colour – Hence why social media companies use this colour as a base.

 

 

RedRed

This colour feels forceful & dangerous & appeals to fast paced thinking, it creates a sense of urgency & is used

a lot to promote impulse buying.

 

 

Purple

Purple

Associated with respect, loyalty & luxury, purple is often used for problem-solving businesses.

It represents creativity & passion, along with knowledge & tenacity.

 

 

This is  only a quick guide, so don’t forget that these colours can be mixed together & used in varying degrees to utilise a little or a lot of what they represent.

One of the best things you as a business can do, is research your market before making a choice on your branding colours.

Take a look at these

Facebook & Twitter – The colour they use is perfect for encouraging people to interact.

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McDonald’s – The colours they use are cheerful, optimistic & aimed at impulse buying. (Remember Red  is aimed at creating a sense of urgency).

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Please contact us if you are considering a new/improved/changed Logo.

We provide a bespoke branding & logo service & will contact you within 24 hours.

 

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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Social Media & the Workplace

13 Sep

I’ve been involved with Social Media since it first ever appeared & long before Rocoja Limited – I could see the benefit of social media,  much to the chagrin of some of my employers;

This came to light quite prominently, when I attended board meetings aimed at trying to devise a way to eradicate the horrible “Bebo”, “MySpace” & other such like forums that were emerging & causing time to be used by staff.

Social-Media

I was seen as the Middle Manager Rebel, The one who wanted the staff to be “lazy”, “chatty”, not focused…. Which of course was NOT what I wanted. I saw the potential to harness this time for a greater purpose – which lets be honest, was going to be used, via extra “toilet breaks” etc, anyway.

I wanted to allow staff to post, as long as the posts were contained to their own, entitled scheduled breaks, I also felt we could utilise these moments, which could be enhanced with co-inciding positive things happening at work..

I also wanted adverts to be placed where these employees were dwelling online, as I saw that if this was the case, surely the demographics we were aiming at, were there too?

However one particular employer didnt see this at all & we parted ways after all internet access was blocked for staff & all use of mobile / smartphones was banned – it was considered the easiest way to ensure the staff were focused..

 

fb-faiilThis back-fired galactically as many employees took longer & longer breaks & some left the employ, citing “draconian” rules… Indeed the company didnt realise the potential of the online forums & social media hangouts until it was too late & 80% of the workforce were laid off.

NO I dont lay the folding of this company firmly at the doorstep of the stupid internet policy, BUT it had a huge impact!

Nowadays  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be undervalued.

I firmly believe the relationships between employers & employees can be positivey enhanced by using social media in the right way

Lets look at some stats –

  • Over 75% of your employees use social media to connect with fellow employees.
  • Over 60% will say that it can enhance their working day.
  • Over a third use Social Media to improve their skills / work environment & most of this is done on their own volition.

However – those are positives – lets also look at what small business is doing to capture this hugely untapped resource..

  • Almost half of the businesses I speak to do nothing to encourage positive use of Social media to enhance the business,
  • With around 75% of them having no training at all in any of the usual social media outlets.
  • Many small businesses (& some larger who havent quite grasped this yet) still see this forum as a negative.

Its almost the end of 2014 &  surely we all know that social networks are an integral part of many peoples’ daily life now,  with the number of social media users around the world rising sharply over the last decade.

Consumers are ahead of the suppliers in some cases when it comes to small businesses on Social Media – So a clear branding is extremely important, a clear ethic across that brand & a concise, metered approach to your own social media advertising is imperative.

MY advice – Get some help

We know from campaigns run over the last few years, companies with successful social initiatives use outside agencies.

In contrast, those with ineffective social programs usually go it alone.
Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Why can’t I DIY it?

14 May

I’ve been asked this question a LOT by the small businesses who seek out my help.

I create a social media presence for my clients, branding it & marketing them in a way that gets the best from the platforms we choose to use in relation to the business/ sole trader I am helping.. It’s not a One-size fits all routine & is certainly not an easy thing to do. BUT on first impressions, I can see why some people would assume, it’s just “messing about with Facebook” .

So below is a quick “help” guide to see if you could / should be handling your own marketing..

  1. Do you have Social Media or Marketing experience?

(This may seem a silly question, as you would expect someone to have experience in something they were going to undertake, especially if its something as fundamental to the life & success of their business as marketing is;  However many many directors/owners have no experience in this area & fall straight away at the first hurdle).

2.  Do you have time to learn a whole new Job role?

– Below is the “Job description” from an advert placed this week in a publication for a “Social media marketer”.

We are looking for a competent & able person to optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

– Content creation and management: content marketing.

– Interaction with users: community engagement.

– Social commerce: leads, calls to action and conversions in social media.

– Monitoring: online media, information sources and social channels.

– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

– Fan building: based on achieving specific ROI objectives.

– Contests and campaigns: creative input, development, starting up and monitoring.

– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

– SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

– Keyword optimisation and improvement in new SEO/SEM opportunities

– Email marketing: development, creative input, running, results and campaigns.

– Database: creation, management and maintenance of the database, making it larger and more streamlined.

– Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.

– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

– Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

– e-Commerce: creation and generation of online sales opportunities.

– Reports: online sales, online positioning, online reputation, online results.

– Community: leading online communities, brand representation in different forums and communities.

– Online branding: searching, identifying and improving all brand-related aspects in social media.

– Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Other ad-hoc duties as & when required.

(What do you think)?

  3. Research time

Finding & engaging clients is key to the growth of any online platform, this is luckily a smaller arena when you work for small businesses as less is often,  more – a more targeted approach with the focus on quality rather than quantity is key here. However, you need to be very comfortable with engaging the audience you are seeking. this can be by demographic / geographic or another key factor.

The 3 points above are the most key factors to consider when thinking about a DIY campaign.

If you can do this & still run/grow your business, then fantastic!!!

However for the sake of a few pounds a month, I highly recommend engaging the services of a professional.

This doesn’t mean, get online & find the biggest flashiest website, with promises of hundreds of followers & clicks etc in a few days for extortionate sums..

This means look at a social media company who understands small businesses, look for references, look for recommendations & of course look at costs.

Rocoja is happy to provide free analysis & to quote to help small businesses.

We are trusted amongst the small business community in Surrey & South London, with costs starting at just £30 per month.

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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3 Tricks I’ve learned over the years

15 Apr

During my extensive & eclectic career, I have attended many “sales” training courses, along with motivational & managerial courses,How to be the best courses & lots more all packaged up as “career enhancing”.

Training

Through the last quarter century I have come to realise that a few tiny tricks help far more than some ofthe “essential” tools I was given at the above seminars..

Today I will share 3 with you.

Trick 1:-  If you work in telesales, or customer services & are hooked up to a phone all day, put a Mirror on your desk. Whenever you are on a call, make an effort to look at yourself & smile… Sounds weird, but people can hear the smile at the other end of the phone line & it can lift a boring/tense conversation up.

Trick 2:- If you work in a customer facing environment, maybe at a Bar area, Serving bench. Install a large mirror on the wall behind you. Customers who approach you will then see themselves in the mirror behind you and the chances of them behaving irrationally or getting angry lowers significantly.

Trick 3:- Fake it till you make it; confidence is more important than knowledge in many scenarios. Don’t be intimidated by anyone, everyone is playing a role: I’ve come across many people who employed this strategy & eventually they became exactly the person they were “faking” at being. So fake your confidence, whilst all the while improving your ability.

My most valuable lesson learned was to be around positive people, in work, at home, in life in general.

self

You are an individual, let that shine through & maybe give yourself permission to use the tricks above to help make life a little easier.

As with all my blogs – Please please let me know if you find any of this helpful.

Thank you

Karin

www.Rocoja.co.uk

Email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

To Pinterest or not to Pinterest

8 Mar

So, what is Pinterest?

Pinterest started out as a forum for collecting (online) images of things that inspired the user, it has since evolved into a hugely successful marketing tool for businesses as well as individuals.

There are so many uses….

Personally – Its a Virtual Bulletin board 🙂

For instance, what do you do if you are online and see an image of something you love and don’t want to forget?

You could copy & paste it into an email & send it to yourself or you could save the page in your bookmarks (hoping the owner didn’t remove it) or print out the image & tuck it away somewhere. All seem like way to much effort –

Well here’s where Pinterest comes into its own!

Simply “pin” the image to a board you have created. You can save images of Wallpaper designs you like, Cars you wish you could afford, Flowers you want in your wedding bouquet, the list is endless.  Pinterest saves all of your pins on your account so that you can access them easily. You can also follow friends and “repin” things that they have already saved.

Of course you need a Pinterest account BUT its as simple as heading to www.Pinterest.com & applying. You can choose the names of the boards you want & whether they are public or private. Next step is to install a “Pin-it” button on your browser.

This magic button will allow you to “pin” things straight from your browser to your pinterest account.- when you’re in your Pinterest The Pin-It Button is available from Pinterest in the “about” section.

So – Thats all great if you want to have a personal account & “pin” inspiration for a Wedding/Honeymoon, or Pictures of Houses or clothes you like BUT what about for business?

Pinterest has quickly become the third-most popular social networking site in the world, behind only Facebook and Twitter.

The success is closely linked to its simplicity.  Retailers and businesses have warmed to this format extremely quickly & because Pinterest is all about sharing different things you find online, its immensely satisfying as a small business owner, to see users pinning  your products / pins.

BUT its not a solo game – You will not be very popular if you try to sell your services / items only to followers, You need to interact with users & create a Brand online.

Boards showcasing other companies / related products & services to your own will be well received, as will re-pins of the “competition”. It sounds at odds with old marketing methods, but the whole process is based on “sharing” & so you need to be seen to be interacting with like-minded businesses & potential customers, to truly get the full benefit of Pinterest.

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The other beautiful thing about Pinterest is the diversity of businesses on there – From Jewellery companies, Social Media companies, Designers, Property companies to Bakers, Artists & Charities.

I believe Pinterest can be adapted to benefit most businesses. Its not just for those that are very visual – Such as Clothing/Make-up…

However – For business, it needs a targeted & professional approach to ensure your reach is maximised.

Contact me if you would like further information.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

 

or here –

Karin

www.Rocoja.co.uk

email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

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