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Upcoming event – Celebrity Charity Football Match, Ashford

16 Mar

Thank you for the mention to WhatsOnWhere

Upcoming event – Celebrity Charity Football Match, Ashford.

Theres a CELEB FC Event in Kent this weekend – Sunday 22nd March.

CELEBRITY TEAM EXPECTED 

Charity Football Kent

Rob Lamarr – Channel 5 Supercasino – Celeb FC Goalie

DJ Pied Piper – UK Garage Legend – Celeb FC “Player/Manager”

Andy Taylor – Singdate

Mr Rootsy – X Factor

Darren Taylor – Striker / Sponsor

Mark Anthony – Radio DJ

Johny Pach – TV Presenter

Shameek Farrell – Ex Semi-Pro Footballer

Danny Page (Pagey) – Radio DJ

J_Milz – Urban Music MC

Danny Legend – UKG Producer

Josh S – Model

J-Rock – BigBrovaz

Carl Owen – Model / Actor

Simon Osborn – Ex Semi-Pro Footballer

Leo The Lion – The Streets / The Voice

Gareth Graham – Ex Semi-Pro Footballer

MC Kie – UK Garage Legend

This is a charity benefit match in aid of the new sports pavilion at Charing FC, all funds raised will be going towards the completion!!

Events on the day to include;
** CROSS BAR CHALLENGE**
** RAFFLE WITH A TOP PRIZE OF A WEEKEND BREAK IN CORNWALL**
**BBQ**
**GILLINGHAM FC CHEERLEADERS**
**BOUNCY CASTLE**
**FACE PAINTING**

And much much more!!

Tickets are £2 for an adult, £1 for children or £5 for 2 adults and 2 children!

GATES OPEN AT 1PM

**Celeb FC players don’t get paid to participate, They are all volunteers, as are the admin & support team, because of this some members of the squad might not be available, and cancel at short notice.

Please contact us, if you would like some assistance from Celeb FC.

 

Stumble Upon   Celeb FC Facebook Twitter Celeb FC  Google Plus Celeb FC

Info@CelebFC.co.uk

Why can’t I DIY it?

14 May

I’ve been asked this question a LOT by the small businesses who seek out my help.

I create a social media presence for my clients, branding it & marketing them in a way that gets the best from the platforms we choose to use in relation to the business/ sole trader I am helping.. It’s not a One-size fits all routine & is certainly not an easy thing to do. BUT on first impressions, I can see why some people would assume, it’s just “messing about with Facebook” .

So below is a quick “help” guide to see if you could / should be handling your own marketing..

  1. Do you have Social Media or Marketing experience?

(This may seem a silly question, as you would expect someone to have experience in something they were going to undertake, especially if its something as fundamental to the life & success of their business as marketing is;  However many many directors/owners have no experience in this area & fall straight away at the first hurdle).

2.  Do you have time to learn a whole new Job role?

– Below is the “Job description” from an advert placed this week in a publication for a “Social media marketer”.

We are looking for a competent & able person to optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

– Content creation and management: content marketing.

– Interaction with users: community engagement.

– Social commerce: leads, calls to action and conversions in social media.

– Monitoring: online media, information sources and social channels.

– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

– Fan building: based on achieving specific ROI objectives.

– Contests and campaigns: creative input, development, starting up and monitoring.

– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

– SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

– Keyword optimisation and improvement in new SEO/SEM opportunities

– Email marketing: development, creative input, running, results and campaigns.

– Database: creation, management and maintenance of the database, making it larger and more streamlined.

– Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.

– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

– Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

– e-Commerce: creation and generation of online sales opportunities.

– Reports: online sales, online positioning, online reputation, online results.

– Community: leading online communities, brand representation in different forums and communities.

– Online branding: searching, identifying and improving all brand-related aspects in social media.

– Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Other ad-hoc duties as & when required.

(What do you think)?

  3. Research time

Finding & engaging clients is key to the growth of any online platform, this is luckily a smaller arena when you work for small businesses as less is often,  more – a more targeted approach with the focus on quality rather than quantity is key here. However, you need to be very comfortable with engaging the audience you are seeking. this can be by demographic / geographic or another key factor.

The 3 points above are the most key factors to consider when thinking about a DIY campaign.

If you can do this & still run/grow your business, then fantastic!!!

However for the sake of a few pounds a month, I highly recommend engaging the services of a professional.

This doesn’t mean, get online & find the biggest flashiest website, with promises of hundreds of followers & clicks etc in a few days for extortionate sums..

This means look at a social media company who understands small businesses, look for references, look for recommendations & of course look at costs.

Rocoja is happy to provide free analysis & to quote to help small businesses.

We are trusted amongst the small business community in Surrey & South London, with costs starting at just £30 per month.

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

Image  Image  Image  Image  Image  Image

What a day – Social Media working at its best

22 Apr

Yesterday was one of those days that restores your faith in humanity!

I have spent the best part of every waking hour of the last five weeks or so, calling in favours, begging friends & colleagues to help with the frantic arranging of a Charity Celebrity Football Match.

Celebrity team

It was being arranged by a lady who had taken on a bit too much & who needed someone to get the advertising, social media & celebs on board. Well anyone who knows me, knows that is right up my street & encompasses my entire work history in a nice neat package.

What made it all the easier to say yes to & to throw myself into was the little girl at the centre of it. Although she probably doesn’t realise what’s happened this weekend was all for her, she will hopefully benefit greatly from the funds raised by everyone who banded together & did their bit!

But that will be dealt with more on her blog – This blog is for Rocoja.

So, here I would like to identify the steps taken to organise the event from a social media point of view.

 Setting up of the Blog first thing to do – week 1.

This is something I as a company would always try & get any of my clients (usually small businesses) to do, Blogging is the new “chat over coffee”, its the “personal recommendation”, its the “Look at my new hat” phenomenon…. People write about anything & everything & for a small business, you should have not only a web presence in the form of a site (even if is a static 1 or 2 pages), but you also need a safe place where people can feel they are not being sold to, but are being invited into your world & can find out about you & your likes / dislikes, habits & life… After-all if you want them to trust you in their home/buying your services/supporting your charity, you have to tell them a bit about you. Blogging is perfect for this!

Evie Mae charity

A blog for this Charity event was my first stop, get it branded, after-all its a Celebrity football event, so along came pictures of footballs & stars & goalposts etc, with a reminder that it was for a little girl (in the form of her favourite character – something I absolutely had to get right for the family).

Image

The next thing was to get a Twitter account going & get following people – Celebs I have had the pleasure of working with previously & ex-colleagues & friends I knew I could count on to help were my first port of call. After that came the organiser who was originally trying her best to get this going & also some of her friends who had also already through their connections, had celebs express an interest in playing.

Twitter was branded in the same distinctive style (same as I advise my small business clients, keep it simple & keep it clean).

I was extremely humbled by the contacts who I had, who immediately said yes to our request for help. It just shows that nice people are just “nice people” regardless of where life takes them!

Blog’s went out every 5/6 days with updates on which celebs were replying, with links to Twitter & also this also led onto the branded Facebook pageFacebook evie mae

Daily alerts went on here along with news from Celebs pages, photo’s of the event arena, details of tickets/sales/fundraisers/organisers etc – anything that can get interest.

There were also links to my Small Business forum’s / associated companies & also friends companies, again all to expose the site & the cause to the widest range to media available.

This eventually included (last 2 weeks) the local newspapers / Radio Stations & Local TV via a comprehensive Press Release, emailed to any  local reporters (Some of whom I am lucky to have worked with previously) & news blogs/sites, along with Social networking sites, such as Mumsnet / Kingston Chamber etc.

Back-links were built via local story’s / Twitter /related blog’s etc all to increase ticket sales & raise awareness.

Tweets went out via scheduling software daily at random times, these were then manually placed on Facebook & manually linked out.

Blog posts had built-in White-hat back-links & built-in related media, also then linked through to celebrity sites & their own Twitter feeds & sometimes Wiki pages.

The last week before the event saw me staying up till silly o’clock cropping & photoshopping photo’s for celebrity’s for the brochure & also writing their Bio’s – something I haven’t done since the infamous Hammersmith balls of the late 90’s where the celebs I would deal with then would call me the following day & beg me to gather the brochures up & take their details out as they had made a bit of a fool of themselves the previous night courtesy of Miss Bolly & Mr Martell hahahah

Overall, its been a hectic few weeks, BUT It has underlined for me, how great Social Media can be for bringing people together – After-all  I found myself actually ringing some people I haven’t spoken to in a long time & then seeing them again Sunday, catching up with familiar faces & making a few new friends along the way, which was lovely!

BUT also, it has shown what a huge difference what Rocoja does as a company; can actually make in a few short weeks if you dedicate effort & resources to it!

My point is, Social Media can be scary, but Rocoja can help you through it!

We will happily walk you through your own journey, if that is how you want to do it, or do the work for you (believe me, we are not a one size fits all outfit!).

Rocoja are a small business, like all of our clients & we understand the stresses & strains associated with that far better than Swish flash agencies – let us help you:

Let us organise your Social Media Event.

Even if that is just getting YOUR BUSINESS the exposure IT deserves!

For more details on the Celebs involved – CLICK HERE  for details of the Great Voluntary Celebrity Football Team

Celeb FC

 

 

 

 

 

Karin

Tamer & Karin

www.Rocoja.co.uk

email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

Links below for news about the event

                                                              Elmbridge Guardian – Thank you Laura Proto

                                                Elmbridge Twitter 

                                                     TOWIENEWS Twitter

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