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The Importance of Good Branding

21 Feb

When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service.  It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.

However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.

So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.

The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.

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The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.

A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.

Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.

Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.

The potential from the right image is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

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Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

The Language of Social Media

20 Sep

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Asus Laptop & get on-line to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientèle to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business or individual brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses, Charities and individuals who need to be in the midst of the Social Media buzz.

                          

Rocoja

Twitter for Business – What do I do with it

7 Sep

CrashYou’ve made yourself a Twitter for your business. Now What?

Here’s my top tips!

  1. Make your name as close to your business name as possible. (Be easily identifiable)
  2. Don’t be tempted to automate anything. (It looks lazy – Click Here)
  3. Don’t randomly follow everyone. With Business Twitter it is important to get a balance correct.
  4. Make your profile stand out. Brand to your colours etc..
  5. Realise No one has to share anything you tweet, so say thank-you if it happens.
  6. Make sure your other Social Media & most importantly your Website is connected to your Twitter profile.
  7. Make sure you have a Klout account, get connecting & keep an eye on your score.
  8. Try not to use all 140 characters. Leave space so a Re-tweet will still make sense.
  9. Don’t post hard sales / pushy tweets – no one wants to see them in their timeline. Be “nice”.
  10. Share other peoples content. Its polite!

For more info & indeed help

Info@Rocoja.co.uk

                          

Reasons for good Social Media Etiquette

22 Aug

My thoughts for anyone using Social media as a way to display your knowledge, prowess, goods or services online (Which let’s be frank, should be almost everyone now as Social Media is THE way to build relationships and brands for the 21st century).

Ignore user experience and interaction at your peril.
I say this so often when giving advice to the charities and SME’s I work with. People get a very small snapshot of you on-line, make their experience a pleasant one. Yes you can tell them about yourself and the work you do, but try not to be “superior” or condescending in your output. Not everyone has the in-depth knowledge of your industry that has made you the professional you are.

Particularly, pay careful attention to your posts about fellow industry colleagues / competitors or just other businesses in general. (Be they professional or personal posts) as everyone, no matter what we do, are always first and foremost consumers.

Social M MistakeWe have all grown to expect nothing short of a delightful experience from our online interactions… Whether it’s looking for a cafe locally, booking a cab, searching a hashtag or just browsing through Twitter, we want it to be simple, easy and painless.

My own personal experience has this past week been very difficult, the posts I have been party to from a group of “professionals” in an industry which already has a horrible reputation, has been eye-wateringly painful to see.

Most shocking was that these were posts from professionals who are upon investigation, extremely well educated and seem to a have a great track record in their professions.  They seem to have an on-line vigilante group (their words on a tweet) that policies their industry and “takes out” (again verbatim) anyone they perceive to be a threat in any way. This is without any investigation by a government or regulatory body, nor any actual criminal charges in any shape or form.. BUT cross their path at your peril (actually from what I witnessed, many in their industry don’t have much chance avoiding them as they seem to spend endless hours trolling the internet for victims of their vigilantism) because your feed on Twitter and I should imagine elsewhere online (I haven’t checked) is obliterated by uninvestigated (by authorities) accusations and personal jibes.

I have been party, purely because one of these “professionals” sought me out though, I am assuming, my LinkedIn connection to one of the small businesses they were attacking this past week.

Did I get a phone call? A tweet? A message? An email? Carrier pigeon? To tell me they believed an acquaintance of mine may be not as professional as they feel they are?

Sadly no. The professionals in this industry believe that by posting a totally unrelated industry, small business details online and accusing the director of being a “little lady” “earning lots of money” “with a silly surname” is totally acceptable.

This obviously hit a nerve with me and even still 4 days later – these “Professionals” are referring to me online, despite my doing the right thing on day one. I made contact with the governing body of their industry to offer any and all support to any investigations they may be carrying out (which incidentally were none and they were not happy at what they had witnessed online). On day 2 I made contact with 2 of the people tweeting – one of whom engaged with me and I am now totally convinced they believe their tactics online are helpful for their industry; however anyone else watching, myself and all my followers included, feel it has just underlined the “Bullyboy” “Couldn’t care less” attitude that is the perception of this particular industry.

Overall it has just reaffirmed everything that Social Media is about – it gets information out super-quick, it gets your name known and a brand (if you pitch it right) out to the world. However your actions/words are there for eternity.

My advice –

  1. Everyone is a potential consumer – treat everyone with dignity. Don’t disengage a whole faction of the populace, just because they may not fit in with what you are trying to achieve.
  2. Consumers are not children – technology has enabled consumers to take care of more complicated matters on their own. Instead of relying on experts and hours of research. However we all would like advice every now and then, THAT’S your role, help and advice and build trust. Don’t badger and condescend. You will lose credibility.
  3. Compliance and the law are key – Building customer trust is essential, after all there are more than just one of you (by you I mean service/product providers in your field of expertise). Your customers will want to know that their privacy and security is paramount. Seeing you online naming other businesses/contacts negatively without any forethought makes consumers uneasy and rightly so. Their thoughts will be “what will they say if I take my business elsewhere”? “What will they say about me if I skip a payment”?
  4. Know when to admit a wrong – consumers can question businesses online immediately now. A quickly drafted placating phrase used to be enough, now people need to feel valued. So admit if you are wrong and show online what steps you are taking to amend a situation.

Personally I think the “vigilantes” I encountered this week will believe themselves to be beyond reproach. That’s ok, I can honestly say my business is my passion and I do it because I love it, not for financial gain. This is usually the crux of many issues of trolling / twitter shaming. Money (Either that or I’ve said no to a date at some point).

But in all seriousness. YOU are out there – every time you post. Make sure the YOU that is seen, is professional and trustworthy. downloadt

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

                          

Social Media for Musicians

26 May

Rocoja Marketing Performer

We all know Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even around a decade ago.

Even as far back as Myspace (I fear I’m showing my age a bit here) it was a platform for singers and bands to use as a jump off point, posting information about gigs & songs but the world moved on rapidly to Instagram, Facebook and YouTube, with their endless media rich possibilities, bringing with it an abundance of marketing opportunities for up and coming artists.

Social media business

For you – Those starting out in the media / music arena, the fact that a month of great marketing via this awesome platform could potentially cost no more than the cost of a few coffee’s is invaluable.

I’m often astounded that more people are not making great use of the mediums available…

Notice I said “great use”, as I know many singers / performers do use social media, creating and posting on accounts themselves…. Sadly as the world has moved on quickly, so has the way we have to maintain the momentum online. The days of just posting content & hoping for the best are long gone.. BUT as said, for the cost of a few coffee’s a month, you can still get a great campaign from a smaller social media business.

A boutique business will make sure only the most most relevant photo’s (not just the one you like) are posted, they will ensure you have some very carefully placed hashtags, that your contact info is up & visible and that your new video is on YouTube and is shared in relevant groups. This is us taking the time to research & learn about your target audience & aiming you at them!

SM MusicianTake Andie Case for example. She’s recently entered the UK top 40 with a cover of Jason Derulo mixed with a Cheap Trick song, all thanks to it being shared to a car fan page (the only relevance of the car being that the music video is filmed in a car) it managed to reach a wide audience, and now the very talented Andie is building quite the fan base. She took a chance at sharing a video outside of the normal pathways, and it brought her to a lot of people’s attention.

Twitter and Instagram are brilliant tools for social media marketing in general, but as I said previously, the right hashtag can truly open doors.  With Instagram being one of the easiest platforms to build a following on, it attracts the audience and the introduction of video on Instagram can draw someone’s attention from that 15 second clip to tracking down someone on YouTube.

However the followers HAVE TO BE REAL!

Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

The language of Social Media

9 Mar

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Toshiba Laptop & get online to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientele to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, Telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses.

                          

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