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Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

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Reasons for good Social Media Etiquette

22 Aug

My thoughts for anyone using Social media as a way to display your knowledge, prowess, goods or services online (Which let’s be frank, should be almost everyone now as Social Media is THE way to build relationships and brands for the 21st century).

Ignore user experience and interaction at your peril.
I say this so often when giving advice to the charities and SME’s I work with. People get a very small snapshot of you on-line, make their experience a pleasant one. Yes you can tell them about yourself and the work you do, but try not to be “superior” or condescending in your output. Not everyone has the in-depth knowledge of your industry that has made you the professional you are.

Particularly, pay careful attention to your posts about fellow industry colleagues / competitors or just other businesses in general. (Be they professional or personal posts) as everyone, no matter what we do, are always first and foremost consumers.

Social M MistakeWe have all grown to expect nothing short of a delightful experience from our online interactions… Whether it’s looking for a cafe locally, booking a cab, searching a hashtag or just browsing through Twitter, we want it to be simple, easy and painless.

My own personal experience has this past week been very difficult, the posts I have been party to from a group of “professionals” in an industry which already has a horrible reputation, has been eye-wateringly painful to see.

Most shocking was that these were posts from professionals who are upon investigation, extremely well educated and seem to a have a great track record in their professions.  They seem to have an on-line vigilante group (their words on a tweet) that policies their industry and “takes out” (again verbatim) anyone they perceive to be a threat in any way. This is without any investigation by a government or regulatory body, nor any actual criminal charges in any shape or form.. BUT cross their path at your peril (actually from what I witnessed, many in their industry don’t have much chance avoiding them as they seem to spend endless hours trolling the internet for victims of their vigilantism) because your feed on Twitter and I should imagine elsewhere online (I haven’t checked) is obliterated by uninvestigated (by authorities) accusations and personal jibes.

I have been party, purely because one of these “professionals” sought me out though, I am assuming, my LinkedIn connection to one of the small businesses they were attacking this past week.

Did I get a phone call? A tweet? A message? An email? Carrier pigeon? To tell me they believed an acquaintance of mine may be not as professional as they feel they are?

Sadly no. The professionals in this industry believe that by posting a totally unrelated industry, small business details online and accusing the director of being a “little lady” “earning lots of money” “with a silly surname” is totally acceptable.

This obviously hit a nerve with me and even still 4 days later – these “Professionals” are referring to me online, despite my doing the right thing on day one. I made contact with the governing body of their industry to offer any and all support to any investigations they may be carrying out (which incidentally were none and they were not happy at what they had witnessed online). On day 2 I made contact with 2 of the people tweeting – one of whom engaged with me and I am now totally convinced they believe their tactics online are helpful for their industry; however anyone else watching, myself and all my followers included, feel it has just underlined the “Bullyboy” “Couldn’t care less” attitude that is the perception of this particular industry.

Overall it has just reaffirmed everything that Social Media is about – it gets information out super-quick, it gets your name known and a brand (if you pitch it right) out to the world. However your actions/words are there for eternity.

My advice –

  1. Everyone is a potential consumer – treat everyone with dignity. Don’t disengage a whole faction of the populace, just because they may not fit in with what you are trying to achieve.
  2. Consumers are not children – technology has enabled consumers to take care of more complicated matters on their own. Instead of relying on experts and hours of research. However we all would like advice every now and then, THAT’S your role, help and advice and build trust. Don’t badger and condescend. You will lose credibility.
  3. Compliance and the law are key – Building customer trust is essential, after all there are more than just one of you (by you I mean service/product providers in your field of expertise). Your customers will want to know that their privacy and security is paramount. Seeing you online naming other businesses/contacts negatively without any forethought makes consumers uneasy and rightly so. Their thoughts will be “what will they say if I take my business elsewhere”? “What will they say about me if I skip a payment”?
  4. Know when to admit a wrong – consumers can question businesses online immediately now. A quickly drafted placating phrase used to be enough, now people need to feel valued. So admit if you are wrong and show online what steps you are taking to amend a situation.

Personally I think the “vigilantes” I encountered this week will believe themselves to be beyond reproach. That’s ok, I can honestly say my business is my passion and I do it because I love it, not for financial gain. This is usually the crux of many issues of trolling / twitter shaming. Money (Either that or I’ve said no to a date at some point).

But in all seriousness. YOU are out there – every time you post. Make sure the YOU that is seen, is professional and trustworthy. downloadt

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

                          

Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

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