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Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

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Social Media for Musicians

26 May

Rocoja Marketing Performer

We all know Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even around a decade ago.

Even as far back as Myspace (I fear I’m showing my age a bit here) it was a platform for singers and bands to use as a jump off point, posting information about gigs & songs but the world moved on rapidly to Instagram, Facebook and YouTube, with their endless media rich possibilities, bringing with it an abundance of marketing opportunities for up and coming artists.

Social media business

For you – Those starting out in the media / music arena, the fact that a month of great marketing via this awesome platform could potentially cost no more than the cost of a few coffee’s is invaluable.

I’m often astounded that more people are not making great use of the mediums available…

Notice I said “great use”, as I know many singers / performers do use social media, creating and posting on accounts themselves…. Sadly as the world has moved on quickly, so has the way we have to maintain the momentum online. The days of just posting content & hoping for the best are long gone.. BUT as said, for the cost of a few coffee’s a month, you can still get a great campaign from a smaller social media business.

A boutique business will make sure only the most most relevant photo’s (not just the one you like) are posted, they will ensure you have some very carefully placed hashtags, that your contact info is up & visible and that your new video is on YouTube and is shared in relevant groups. This is us taking the time to research & learn about your target audience & aiming you at them!

SM MusicianTake Andie Case for example. She’s recently entered the UK top 40 with a cover of Jason Derulo mixed with a Cheap Trick song, all thanks to it being shared to a car fan page (the only relevance of the car being that the music video is filmed in a car) it managed to reach a wide audience, and now the very talented Andie is building quite the fan base. She took a chance at sharing a video outside of the normal pathways, and it brought her to a lot of people’s attention.

Twitter and Instagram are brilliant tools for social media marketing in general, but as I said previously, the right hashtag can truly open doors.  With Instagram being one of the easiest platforms to build a following on, it attracts the audience and the introduction of video on Instagram can draw someone’s attention from that 15 second clip to tracking down someone on YouTube.

However the followers HAVE TO BE REAL!

Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

Is Bigger always Better?

25 Feb

Rocoja has had the pleasure of working with some lovely new businesses over the last 2 years – From cake makers who work from home & celebrities starting out in the music industry to construction & building companies; all of whom needed some direction & assistance with their marketing.

From full marketing support with Flyers & e-shots to just handling Twitter; Rocoja has helped, advised & created business plans that has afforded them a stream of marketing opportunities they didn’t know existed.

However there are still those which take the business plan we prepare (For free) after spending time with them & learning about their passions & goals; researching their products & services, learning about their history & ethics; then go with a “larger company”.

Why – Because many businesses & individuals are still caught up with the “bigger must be better” falsehood..

Bigger Better?

One of the latest companies we have helped was paying just under £1000 per calendar month for a “Full Social Media presence” to be built. However this wasn’t translating into visitors to the website (an e-commerce venture) & the reports at the end of the month from the “Agency” was showing lots of work happening so it just wasn’t making sense.

Through a referral, we carried out a full investigation & prepared a detailed report, showing that lots of tweets were indeed happening BUT with no interaction. The same was apparent on the Facebook page – lots of posts, but only 7-10 people seeing each one & then no interaction.

Worst of all The Social media platforms were not even branded & looked completely separate from each other.

There was a conveyor belt  of “blogs”, “posts” & “tweets” on behalf of the business with links to websites & news stories BUT not relevant or researched & not linked back to the company.

We know that at the start of the Twitter revolution it was seen as a FACT that you had to have as many followers as possible to be even considered successful but now we all are painfully aware that just isn’t true. A business / individual trying to build a quality profile will need concise, targeted followers who will help grow a loyal customer/fan base, engaging  & sharing information..

My point is, did the large agency spend the time to know the small business; its owners, its history? Did it post articles that the companys potential customers would like to read about? Do you think it wanted to spend that time, getting to know its client?

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Or did it hope they were stuck in the Bigger is Better frame of mind & churn out analytics & charts which look good?

Yes a larger agency may have expertise & more manpower but a smaller consultancy has the expertise & flexibility they may not have (despite promising such). The smaller consultancy will also (usually) be much more accommodating with things you need actioned quickly, or invoices etc you need to defer a few days; as we understand time pressures & financial constraints of a small business much better than an “expert” in a team of people in a large business where they do not have to deal with such things.

We also feel a smaller consultancy is the best choice if you are looking for individual guidance, as well as marketing; as we are more likely to involve you if you wish & that can only be a good thing for your business.

Afterall hiring a consultancy gives you other bespoke options, such as having someone come in & help you on-site if you wish, to learn how to eventually take over the marketing yourself. Its also a great way to have the marketing completed, while you run your business but with the option to move to a larger machine if (we hope  – when) your business is big enough to warrant a bigger more impactful agency led campaign.

Unfortunately from experience of many of the small businesses we have assisted, the thing at the forefront of what the companies find when hiring a bigger agency is Bigger usually extends to the Bill at the end of the month!

Is Social media relevant to the Small Business Person?

Contact Rocoja Limited for help and advice.

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Social Media for your business?

15 Feb

You’ve been told over and over again that networking is the lifeblood of running your own business.

Social media business

You know that you have to build rapport and forge strong relationships with people in order to gain a trusted reputation within your business community and hope that you will be recommended to potential clients once this has been established. Yet, so often, you neglect the biggest networking opportunities that are constantly available via Social Media.

Twitter, Facebook and LinkedIn are the three most commonly used social media networks and it’s crucial for every business to use them regularly.

Creating an online brand – an identity for your business, is essential and that’s where the use of social media really comes into play. Everything you do on each of the social media networks is a glimpse into your business identity. It allows the people that interact with you to gain an image of you in their mind’s eye – everything from the logos and pictures you use, to the content shared and the way you speak; it’s all taken onboard and snap decisions made about whether they like you and want to interact with you further. It’s the interaction that takes your customer from potential to closed sale.

Twitter is perhaps the most effective social media site for gaining fresh, new customers. This is the personality driven network, the one that everyone is using and the best way of engaging quickly with large amounts of people. Interaction is the name of the game at Twitter, by sharing stories and content through tweets you can quickly identify yourself as an industry expert which builds trust amongst your audience – showing them that you know what you are talking about and therefore, must be good at what you do!

To use Twitter effectively you have to be consistent and just like at a real networking event; don’t sell to the room. People do business with people. So you want to encourage people to warm to you and trust you. Constantly selling and ignoring what others have to say will only encourage people to listen politely before walking away!

Being consistent with your posts makes you come across as reliable and being helpful will earn you instant kudos! The more you give; the more you receive. So don’t be afraid to advise people for free if you have the expertise to help them – they will remember you for it and come back to you in the future when they need your particular product or service.

Facebook is all about listening to and interacting with your audience. Facebook isn’t so much about gaining new customers, its more about keeping in touch with your existing followers / friends and showing your expertise and products, along with allowing a forum for customer service to shine through! Most page likes are from people who already know and like what you do. So treat your Facebook page as a small community built around your business – share content, special offers, ask questions, respond to feedback and learn what makes your customers tick. By understanding your customer better, you’ll instinctively adapt your business to meet their needs and requirements and thus, make more sales!

Social media doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

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Social Media for Small Business – Why Wait?

15 Dec

The Importance Of Social Media In Business 

As a business, no matter the size or industry, you have to consider one thing very seriously: where do you get your customers from?

social-circle

Chances are in most cases, and certainly in the more traditional or manual based industries such as plumbers, builders or mechanics, your customers come from repeat business and referrals.  So if you have one happy customer who then refers one friend to your business that is a real bonus. Now consider this the: the 500 million people on Facebook have an average of 336 ‘Friends’ to share content with.  If that same customer goes on to their Facebook page and recommends you, ‘Likes’ your business page and shares it with their ‘Friends’ you have effectively been given a personal recommendation to 336 new potential warm leads without spending any money and without lifting a finger!  Next thing to think about is that your customer in question will on average check his or her Facebook page on their Smart phone around 14 times a day.  This gives you the incredible benefit of being able to remain at the forefront of their mind next time they require your services or a friend requests a recommendation.

Putting The ‘Social’ In Social Media Comes In. 

When you create a social media account you are not there to sell your services.  Alison Evans from F.E.W. Waterproofing says: “You have to provide information and…be prepared to share your knowledge. It’s a different mindset for small business…you must make yourself the authority figure of your field”.  

So yes you can throw in the occasional deal or offer within your posts, but generally you are there to build and develop a relationship with your current and potential customers whilst simultaneously building a database of people who know about you and may need your business.  So update your business pages with easy, fun and relevant content such as:

  • Blogs or news articles relevant to the local area or your business
  • Infographics
  • New technology or techniques in your field of expertise
  • Tips and tricks
  • Photos of you ‘on the job’
  • Videos of you to help create the feeling that you are the ‘go to’ authority in your industry
  • The occasional offer in return for a subscription to your email database

Update your social media accounts every day, or at the very least every other day, so that at least once during those 14 visits your customer will see your post and be reminded of you and the fantastic job you did, even if it is only subconsciously!  blog-writting

Creating an interesting, relevant ‘guru-like’ status is easier and quicker to do on social media than it is on a website or in person, and by adding in the local news or interesting blogs and infographic posts too you are opening up your relevancy, interest and customer potential far more than by simply posting your website link and price list every day.

The Social Media Platforms For Business 

The key social media platforms to use for business are Facebook, Twitter, Google+, Youtube (due to the current surge in popularity of videos on social media at the moment) and your own website blog.  You can occasionally run paid ads on Facebook, but don’t waste your time paying for ‘Likes’ as you get far more return from ‘organic’ Likers such as the ones from your customer and their friends than strangers who happened to see your advert and clicked Like.  For example, that stranger may live on the other side of the world and so by default they are no ‘use’ to you as a business and you have therefore wasted your advertising spend.

If the concept of using social media every day is daunting to you, or else you are far too busy to put the necessary time in to build your followers, fans and likes, then contact a company like Rocoja; Any social media management company, aimed at looking after small businesses  should be able to give you an appraisal of your existing online presence & an overview of what they can do & how. This should be a free service…..

The main issue for many small, fledgling or even well established businesses who attempt to use social media is that they set up basic websites and social media platforms filled only with poor content and then (unsurprisingly) get little or no return.

Having someone to help you, who knows the “arena” is invaluable.

So don’t worry, it takes a little while to build your online persona, but once you have the right help on board, you will wonder why you waited so long!

For any more help / advice  or Small Business Tips & Trick

Please contact us

contactus

Info@Rocoja.co.uk 

Karin

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