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Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

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Marketing for Performers

6 Apr

Everyone knows that nowadays it is vital to have social media campaigns running alongside every business, project, or creative venture.

However, sometimes musicians and performers can overlook this aspect of promotion in favour of creating and performing.

Thankfully this social media marketing work can be handed over to a professional company who will run your social media campaigns for you – ensuring consistent and beneficial delivery.

As a creative, your focus should be and usually is, dedicated toward your music; be that writing or performing. To become bogged down in all the extras that go along with promoting yourself can seriously take away from your time working as a performer, and your art is likely to suffer as a consequence.

Having a website is no longer enough, people expect to engage with you on a host of social media platforms be it Facebook, Twitter, Pinterest, Instagram or other. To do this well is a full time job and doing it well will really get you the exposure that you desire to move your career as an artist forward.

However, It is not just a case of interacting with fans via these channels either – think business’s who want to know more, radio shows, venues who may wish to hire you and so on – a professional company handling your social media will be interacting and networking on your behalf to take you to the next level.

PR Is important on 2 levels – Public Relations – Bringing you to your potential fans attention, as well as Page Rank on search engines are both extremely important and planning your social media posts around ranking in search engines is imperative & should be all part of the service your Social Media Company provides.

A dedicated company working for you will know that at least 12 weeks before you launch a new single you need to be posting on a certain topic in a certain way, building up momentum. Then they will know how to correctly follow up the release of a single to prolong the hype and encourage sales.

Having a professional marketing company manage your social media can really make the world of difference to your exposure and therefore your career, leaving you to concentrate on what you do best, make music.

Or contact us for some advice info@Rocoja.co.uk

We are to help, can provide references and will happily give you a free review of any marketing you have at present..

                          

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