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Social Media & the Workplace

13 Sep

I’ve been involved with Social Media since it first ever appeared & long before Rocoja Limited – I could see the benefit of social media,  much to the chagrin of some of my employers;

This came to light quite prominently, when I attended board meetings aimed at trying to devise a way to eradicate the horrible “Bebo”, “MySpace” & other such like forums that were emerging & causing time to be used by staff.

Social-Media

I was seen as the Middle Manager Rebel, The one who wanted the staff to be “lazy”, “chatty”, not focused…. Which of course was NOT what I wanted. I saw the potential to harness this time for a greater purpose – which lets be honest, was going to be used, via extra “toilet breaks” etc, anyway.

I wanted to allow staff to post, as long as the posts were contained to their own, entitled scheduled breaks, I also felt we could utilise these moments, which could be enhanced with co-inciding positive things happening at work..

I also wanted adverts to be placed where these employees were dwelling online, as I saw that if this was the case, surely the demographics we were aiming at, were there too?

However one particular employer didnt see this at all & we parted ways after all internet access was blocked for staff & all use of mobile / smartphones was banned – it was considered the easiest way to ensure the staff were focused..

 

fb-faiilThis back-fired galactically as many employees took longer & longer breaks & some left the employ, citing “draconian” rules… Indeed the company didnt realise the potential of the online forums & social media hangouts until it was too late & 80% of the workforce were laid off.

NO I dont lay the folding of this company firmly at the doorstep of the stupid internet policy, BUT it had a huge impact!

Nowadays  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be undervalued.

I firmly believe the relationships between employers & employees can be positivey enhanced by using social media in the right way

Lets look at some stats –

  • Over 75% of your employees use social media to connect with fellow employees.
  • Over 60% will say that it can enhance their working day.
  • Over a third use Social Media to improve their skills / work environment & most of this is done on their own volition.

However – those are positives – lets also look at what small business is doing to capture this hugely untapped resource..

  • Almost half of the businesses I speak to do nothing to encourage positive use of Social media to enhance the business,
  • With around 75% of them having no training at all in any of the usual social media outlets.
  • Many small businesses (& some larger who havent quite grasped this yet) still see this forum as a negative.

Its almost the end of 2014 &  surely we all know that social networks are an integral part of many peoples’ daily life now,  with the number of social media users around the world rising sharply over the last decade.

Consumers are ahead of the suppliers in some cases when it comes to small businesses on Social Media – So a clear branding is extremely important, a clear ethic across that brand & a concise, metered approach to your own social media advertising is imperative.

MY advice – Get some help

We know from campaigns run over the last few years, companies with successful social initiatives use outside agencies.

In contrast, those with ineffective social programs usually go it alone.
Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Retail Appointment – On-line “Magazine” & Recruitment portal

7 Sep

I have been asked to look into recruitment options for the retail sector as a number of the small businesses I work for have friends / family members who are looking for work.

Whilst I could’ve started with the big contenders such as the Reed’s of the world, I wanted to ensure a personal, boutique feel & looked for an on-line site which offered guidance, vacancies & also other tools to help in the search for work.

Retail Appointent

With recommendations & my own research, I have settled upon a relatively new site – www.RetailAppointment.co.uk; Which offers not only a new retail careers portal featuring the best in retail jobs, careers advice and the latest technology, it is an also an on-line magazine that will help job seekers and retailers connect in a faster and more intelligent way than ever before.

They have a great site already – offering so much to anyone seeking work in retail, but over the next few weeks they will be adding even more great features, such as careers advice and the link to the new magazine.

For busy retail professionals of all levels, this is absolutely one of the best portals I have come across for support during the all-round job-seeking process.

Also on the flip side of this, as the site is so interactive & has a feel of actually caring about the people who use it to look for work, any prospective employer which utilises this portal for recruitment purposes can be certain of quality of candidates.

So if this is your industry, or indeed, if this is your profession, take a look 🙂

As with any recommendation I make – Please please let me know if you make use of this.

Thank you

Karin

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

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Retail Recruitment in the UK

14 Aug

A number of the small businesses I work for are in the retail sector and they are bearing a heavy burden during this recession. Bad news seems to abound at the moment, especially from large retailers who are making redundancies, to the UK being the 4th worst payer in the retail sector in the European Union.

Well, this may be so for some larger companies, BUT thank fully not all & thankfully we have a skilled, experienced workforce available for employment right now. This can only be a good thing for the retailers who recognise the positives which can be taken from the current economic situation!

So where should you go if you are looking for these people?

ImageYou would need to access the portal retail managers and retail sales professionals are using now for their career advice.   Sadly, this is something lacking previously in high street agencies & job centres so now they have Retail Human Resources.

RHR insist on meeting all candidates face-to-face and are constantly measuring their own response standards. They are as dedicated to the candidates as they are to the clients which leads to full commitment of service.

For retail job seekers, it means RHR are in a better position than any other consultancy to help professionals find a rewarding job with a retailer that will perfectly compliment skills, experience and ambitions.

For retailers who are looking to hire, it means you will be offered a diverse range of recruitment services which will enable your vacancy to be quickly filled with suitably skilled people.

It’s the portal I suggest to my retail clients.

So if this is your industry, or indeed, if this is your profession, take a look 🙂

As with any recommendation I make – Please please let me know if you make use of this.

Thank you

Karin

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

Regional Jobsites? London4Jobs review it is then.

23 Jul

I have a number of clients whom I help (as a favour) when they need a new member of staff. This is because I have a background in Recruitment / HR as well as Events / Sales & Media.

So when small local businesses need local people, If I can help via networking etc of course I will; However sometimes their vacancy needs more help than I can offer & indeed sometimes friends/acquaintances looking for jobs also need a portal to look for work.

London4Jobs ReviewLondon4Jobs is a site which has an easy friendly format, simple to navigate & is aimed at the London Job Market. It has given me the chance to have a good look at what’s available for job-seekers & offer a full london4Jobs review, which I hope may help some of my readers out there.

I am impressed with the ease of registration process (for both Job seekers & recruiters). I am also impressed by the comprehensive career centre, which  offers valuable tools for job seekers, including CV writing help & interview advice & an Interview skills section.

There is also (in a clear & easily navigable format) links to free employment advice, including a section on UK maternity/paternity rights, redundancy procedures, advice for graduates & the discrimination act.

UK staff searchBUT lets not forget my readers from all over the UK –  I have found a site & better still some, UK Staff search reviews, which are very positive and led me to look at that site for vacancies further afield.

I am still always going to help anyone who asks (If I can) BUT I really would recommend a good look around the sites mentioned if you are job seeking.

London4Jobs     UKStaffSearch

As with all the services I find, please let me know if you decide to have a look at this companies wares…

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

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