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3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

The language of Social Media

9 Mar

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Toshiba Laptop & get online to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientele to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, Telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses.

                          

Social Media Mistakes

1 Mar

One of the things I come across a lot in my line of work, is the questioning of how a company can obtain actual results or return on investment (ROI) through social media marketing.

The truth is that in the start of the social media revolution; to “appear online” was just enough and there were few companies on Facebook (and even less on Twitter), so it was easy to get attention.

With the popular adoption of social media, it is now even harder to keep companies prominent in this social standing wave. Moreover, social media is very different from traditional marketing.

Social M Mistake

These difficulties, adding to the fact that social media marketing is relatively new, cause small companies inevitable mistakes and costly missteps can happen.

Below there is a list of the top five mistakes (or gaffes) small companies can find themselves making..

Mistake 1: Speaking/Selling TO people instead of engaging with them

Many small companies see social media as another way to spread information, such as a website or news feed. Then they wonder why no one talks to them.

Example: “We continue following the people, but they do not follow us back! Why don’t they talk to us?”

The answer to this question in social networks is the same as the real world. Would you spend time with someone who just kept pushing their own agenda every time you met with them?

Start a conversation based on a mutual interest. You know that Just talking non stop about yourself, even if you move from group to group, will not engage people. They will become bored & “switch-off”.

Join the conversation, and add VALUE to the dialogues.

Instead of seeing social media as another place where you can disseminate promotional messages (offers, releases, new product announcements, etc.), businesses get better results by engaging with the online community by actively participating.

Mistake 2: The mentality of “If you build, they will come”.

Most small companies are excited when they enter Twitter and Facebook and then they look around and ask, “Where is everybody?”

Absolutely everyone is busy on the Internet connecting with friends, family and people who enjoy subjects of common interest. People do not have the time, interest, or simply ability to connect with each company or brand that tries to contact them.

As an example, consider that on average a person on Facebook is connected to 130 people and 80 pages, add to that groups and events. If each of these upload 5 publications in day, there will be more than 1,000 updates in one day to be seen by each individual.

Your company should have a plan to promote your accounts on social media with VALUE to those with whom you connect. Not simply create an account and consider that the world will interact!

Mistake 3: Obsession with having the largest number of fans / friends / followers.

A study done last July showed that only 3% to 7.5% of your Facebook fans actually see your posts.

Thus, rather than focusing on the amount of “likes” that your page has, you should focus on creating quality and relevant content so that you can build engagement with your followers.  Add to this, the new algorithms introduced by Facebook recently, aimed at enhancing the individuals experience by cutting down “spammy” advertising posts. You really have to know how to write & enhance your post.

Mistake 4: Not being prepared for questions or problems.

When small companies enter the world of social media, they should be prepared to answer basic questions from time to time. Consumers expect companies that are active in social networks to be able to respond as if they were a customer service desk; this means that if your company has constant problems, they are likely to appear on social networks.

This should not be a surprise to anyone, but unfortunately, many small companies are not prepared. Make a list of the 10 most frequently asked questions you are getting by phone or email and be prepared to deal with those in social networks.

Mistake 5: Lack of a clear plan.

The biggest root cause for not having satisfactory results in social networks is the lack of a plan. Since accounts on social media networks can be created free, it is common that most companies create and start publishing “things”.

The problem is that without a plan, some “things” that are posted are most likely to be of no interest to your target audience. Even if your audience is interested in “things” that you post, it may be difficult to create a link between social media interactions and the real value you are looking for. Example: engagement with the brand, brand building, brand association, orders, sales, conversions, etc. Without goals and a defined plan, it will be very difficult to measure any kind of success.

It may sound daunting – BUT Social Media is an absolute must for any business now.

However it doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

                          

Is Bigger always Better?

25 Feb

Rocoja has had the pleasure of working with some lovely new businesses over the last 2 years – From cake makers who work from home & celebrities starting out in the music industry to construction & building companies; all of whom needed some direction & assistance with their marketing.

From full marketing support with Flyers & e-shots to just handling Twitter; Rocoja has helped, advised & created business plans that has afforded them a stream of marketing opportunities they didn’t know existed.

However there are still those which take the business plan we prepare (For free) after spending time with them & learning about their passions & goals; researching their products & services, learning about their history & ethics; then go with a “larger company”.

Why – Because many businesses & individuals are still caught up with the “bigger must be better” falsehood..

Bigger Better?

One of the latest companies we have helped was paying just under £1000 per calendar month for a “Full Social Media presence” to be built. However this wasn’t translating into visitors to the website (an e-commerce venture) & the reports at the end of the month from the “Agency” was showing lots of work happening so it just wasn’t making sense.

Through a referral, we carried out a full investigation & prepared a detailed report, showing that lots of tweets were indeed happening BUT with no interaction. The same was apparent on the Facebook page – lots of posts, but only 7-10 people seeing each one & then no interaction.

Worst of all The Social media platforms were not even branded & looked completely separate from each other.

There was a conveyor belt  of “blogs”, “posts” & “tweets” on behalf of the business with links to websites & news stories BUT not relevant or researched & not linked back to the company.

We know that at the start of the Twitter revolution it was seen as a FACT that you had to have as many followers as possible to be even considered successful but now we all are painfully aware that just isn’t true. A business / individual trying to build a quality profile will need concise, targeted followers who will help grow a loyal customer/fan base, engaging  & sharing information..

My point is, did the large agency spend the time to know the small business; its owners, its history? Did it post articles that the companys potential customers would like to read about? Do you think it wanted to spend that time, getting to know its client?

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Or did it hope they were stuck in the Bigger is Better frame of mind & churn out analytics & charts which look good?

Yes a larger agency may have expertise & more manpower but a smaller consultancy has the expertise & flexibility they may not have (despite promising such). The smaller consultancy will also (usually) be much more accommodating with things you need actioned quickly, or invoices etc you need to defer a few days; as we understand time pressures & financial constraints of a small business much better than an “expert” in a team of people in a large business where they do not have to deal with such things.

We also feel a smaller consultancy is the best choice if you are looking for individual guidance, as well as marketing; as we are more likely to involve you if you wish & that can only be a good thing for your business.

Afterall hiring a consultancy gives you other bespoke options, such as having someone come in & help you on-site if you wish, to learn how to eventually take over the marketing yourself. Its also a great way to have the marketing completed, while you run your business but with the option to move to a larger machine if (we hope  – when) your business is big enough to warrant a bigger more impactful agency led campaign.

Unfortunately from experience of many of the small businesses we have assisted, the thing at the forefront of what the companies find when hiring a bigger agency is Bigger usually extends to the Bill at the end of the month!

Is Social media relevant to the Small Business Person?

Contact Rocoja Limited for help and advice.

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Social Media for your business?

15 Feb

You’ve been told over and over again that networking is the lifeblood of running your own business.

Social media business

You know that you have to build rapport and forge strong relationships with people in order to gain a trusted reputation within your business community and hope that you will be recommended to potential clients once this has been established. Yet, so often, you neglect the biggest networking opportunities that are constantly available via Social Media.

Twitter, Facebook and LinkedIn are the three most commonly used social media networks and it’s crucial for every business to use them regularly.

Creating an online brand – an identity for your business, is essential and that’s where the use of social media really comes into play. Everything you do on each of the social media networks is a glimpse into your business identity. It allows the people that interact with you to gain an image of you in their mind’s eye – everything from the logos and pictures you use, to the content shared and the way you speak; it’s all taken onboard and snap decisions made about whether they like you and want to interact with you further. It’s the interaction that takes your customer from potential to closed sale.

Twitter is perhaps the most effective social media site for gaining fresh, new customers. This is the personality driven network, the one that everyone is using and the best way of engaging quickly with large amounts of people. Interaction is the name of the game at Twitter, by sharing stories and content through tweets you can quickly identify yourself as an industry expert which builds trust amongst your audience – showing them that you know what you are talking about and therefore, must be good at what you do!

To use Twitter effectively you have to be consistent and just like at a real networking event; don’t sell to the room. People do business with people. So you want to encourage people to warm to you and trust you. Constantly selling and ignoring what others have to say will only encourage people to listen politely before walking away!

Being consistent with your posts makes you come across as reliable and being helpful will earn you instant kudos! The more you give; the more you receive. So don’t be afraid to advise people for free if you have the expertise to help them – they will remember you for it and come back to you in the future when they need your particular product or service.

Facebook is all about listening to and interacting with your audience. Facebook isn’t so much about gaining new customers, its more about keeping in touch with your existing followers / friends and showing your expertise and products, along with allowing a forum for customer service to shine through! Most page likes are from people who already know and like what you do. So treat your Facebook page as a small community built around your business – share content, special offers, ask questions, respond to feedback and learn what makes your customers tick. By understanding your customer better, you’ll instinctively adapt your business to meet their needs and requirements and thus, make more sales!

Social media doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Stumble upon     Twitter Rocoja

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Stay Safe – Email Invoices

3 Nov

Rocoja Limited has just had the email below sent through –

Email Virus

It is appearing as an invoice from TM Group Billing with a subject of  “A new invoice has been created”.

Attached to the email, is what looks at first glance to be a Document (word doc).

This is another email scam, aiming for a click on the document as the originators of these viruses are being a little more clever now, by using what look like business email addresses and associated subjects that may entice a user to read the email and open the attachment.

A shift has recently happened, which has seen a high proportion of these scam emails, being targeted at small businesses, with the hope of getting a better response.

Practically all of these also have a password stealing component, with the aim of stealing bank, PayPal or other financial details along with your email logins.
Many of them are also designed to steal the Facebook and other social network log in details of small businesses, along with Website log ins & FTP files  (if you manage your own site).

The companies & employees who are mentioned in the emails are normally completely  innocent and have been picked at random.

Never get involved in any way, even if your “good” heart tells you to let the company involved know what’s happened; the best advice is – dont.

With regards to the aforementioned  TM Group “new invoice” email; on hovering over the attachment, it appears to be a genuine word doc attached, however it is most definitely corrupted and contains a horrible virus.

Overall – all I can say is – Be very careful with email attachments.

The basic rule is NEVER open any attachment to an email, unless you are expecting it.

Also – as great as Virus protection programs are; don’t just rely on the “Real-Time” scanning available with many of them – If you absolutely have to check the attachment – do this..

Save the document to a safe location on your computer, normally your downloads folder or your documents folder and THEN scan it with your antivirus.

Many antivirus’s do not automatically detect macro-viruses in real-time protection and you need to enable document or office protection in the settings.

Also be aware that there are a lot of dodgy word docs spreading that WILL infect you with no action from you if you are still using an outdated version of word. This is a good reason to update your office programs to a recent version and stop using office 2003 and 2007.

Many small business owners use older versions of office programs, because  they are convenient, have the functions and settings we are used to and may have never seen a need to update to the latest super-duper version.

BUT the risks in using older version are now seriously starting to outweigh the convenience, benefits and cost of keeping an old version going.

I strongly urge you to update your office suite to the latest version and stop putting yourself at risk!

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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Colours in Business

16 Oct

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The colours you use in your business, not only reflect your personality, they can affect how people perceive your business.

Colours influence our emotions & behaviour, so its critical to understand their relationships to business, so we can affect productivity & demand.

Afterall, we all want your shoppers/customers to spend more with you than your competitors, so the right colour choices are paramount.

Lets look at a few here:-

Green

Green

This colour is great for inspiring feelings of serenity; it’s an easy colour to look at & provides an air of trust.

It’s also associated with wealth, health & longevity.

 

 

Black

Black

This is used most often to promote luxury items, giving a feeling of power & strength.

Although often seen as a colour of intelligence, to much black can feel morbid & morose. So use it wisely.

 

 

YellowYellow

Seen as optimistic & cheerful, Yellow is a great impact / statement colour.

This is great for window displays etc as it promotes a feeling of being happy to impulse.

However it’s not a great colour for large spaces, so avoid painting your premises yellow.

 

pink

Pink

A calming colour, which is really attractive to the younger market, particularly women.

Great colour of choice for a service based business or one which uses lots of conversation, such as mediators etc.

 

 

GreyGrey

Immediately symbolises practicality & stability. However it can draw out feelings of depression & nothingness.

Often used to appeal to “older” markets, it can be seen as non-committal & bland.

 

 

BlueBlue

Creating a sense of security & professionalism this is a well used colour for financial businesses.

It’s also the most commonly “liked” colour – Hence why social media companies use this colour as a base.

 

 

RedRed

This colour feels forceful & dangerous & appeals to fast paced thinking, it creates a sense of urgency & is used

a lot to promote impulse buying.

 

 

Purple

Purple

Associated with respect, loyalty & luxury, purple is often used for problem-solving businesses.

It represents creativity & passion, along with knowledge & tenacity.

 

 

This is  only a quick guide, so don’t forget that these colours can be mixed together & used in varying degrees to utilise a little or a lot of what they represent.

One of the best things you as a business can do, is research your market before making a choice on your branding colours.

Take a look at these

Facebook & Twitter – The colour they use is perfect for encouraging people to interact.

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McDonald’s – The colours they use are cheerful, optimistic & aimed at impulse buying. (Remember Red  is aimed at creating a sense of urgency).

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Please contact us if you are considering a new/improved/changed Logo.

We provide a bespoke branding & logo service & will contact you within 24 hours.

 

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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Is it a TMobile Fail or Pass

29 Aug

Without going into too much detail – Here’s what’s causing this small business a pain today.

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Copy of letter sent today – 29th August 2014

T Mobile Customer Complaints 

Dear Sir/ Madam,

Ref: 075XXXXXXXX

In February 2014 I took a new contract with T-Mobile – after being on a rolling monthly contract for many years, as I was persuaded to take a Sony Xperia Z1 as an upgrade to the mobile phone I had (Blackberry) – As I was told it was the best phone for me, as I am a Social Media Consultant. (This is known by T-Mobile as I had tried when I first set up my business  to move my account to a business contract with T-Mobile, but you wouldn’t do it in the first 2 years. So I am on a personal tariff).

The Xperia Z1 was despatched to me & in the last 5 months has been returned / replaced 3 times – all due to bleed from the camera flash into the images – Video & still. This has been verified by the customer services people within your shop at XXXXXXX twice. Where I have taken my phone for them to see the issues first hand, prior to the replacement being issued.

The xperia Z1 has obviously got a Flash Bleed issue & a quick search of the internet can verify this fact.

The last replacement (August 2014) has again developed Bleed & I have again taken pics (attached) for you to see.

I contacted T-Mobile again & was told now I would have to cancel my contract as you could not replace again – I said I didn’t care what phone I had as long as it worked correctly as I run a business from my phone. I then said I’d call back.

(At this point Vodafone offered me a new phone & 24 month contract like for like at half the cost)

However a lady called me back on August 20th & told me to expect a delivery of a Galaxy S5 & a silver bag to send my Z1 back in; this was being arranged as I was a valued customer – paying almost £2000 a year for my account with T-Mobile.

I agreed & was assured the S5 would be with me by 28th August.

Today is the 29th – I have spoken to T-Mobile 5 times today – totalling over 2 ½ hours & low & behold no one can see who called me or in fact ANY notes from any conversations this month.

All I need is a mobile phone that is able to work in the way it is supposed to & basically ensure I have a job!

The Sale of Goods Act 1979 makes it an implied term of the contract that goods be as described, of satisfactory quality and fit for purpose. 

As you are in breach of contract I believe I am entitled to have the phone replaced and I would request that you confirm that you will do this within the next 14 days.

I also require you to confirm whether you will arrange for my phone to be collected or will reimburse me for the cost of returning it.

I want to stay with T-Mobile – You can see from my account I have fought to do so – even porting back from EE at the beginning of the year – However this has been a nightmare for me & my work has suffered drastically.

I look forward to hearing from you

Yours faithfully,

 Now I hate washing my dirty linen in public, But today has angered me greatly.

1) I run my business using my smartphone constantly – T-Mobile are totally aware of this fact

2) T-Mobile enticed me back onto a 2 year contract after I was on a rolling 1 month contract for many years

3) The Z1 has been identified online as having camera issues – The shop also verified this

4) Their customer services number has kept me on hold for 2 hours – do they think I have no work to do?

5) Their customer services operatives since beginning of August have made NO NOTES on my account.

6) The last 43 minute call ended when my phone went dead – I thought it was my phone, but it appears it was them, cutting me off…

7) I have Charity events I want to document too – Thats whats really upset me… 😦

Ive also sent this through their online system – I’ve had this response.

THANK YOU

Thank you for registering your complaint with our online feedback form. We have sent you an email to confirm receipt of your complaint.

Your complaint will now be assigned to one of our complaint handling teams who will investigate. Depending on the nature of your complaint, they may need to contact you for more information. We try to respond to all complaints within 72 hours.

If you have a more general query, there are other ways to get an answer much faster:

  • EE: Dial 150 from your EE mobile phone, or 07953 966250 from a landline.
  • Orange: 150 from your Orange mobile phone or 07973 100 150 from a landline. If using a PayG phone, call 450.
  • T-Mobile: 150 from your T-Mobile mobile phone or 0845 412 5000 from a landline. 

Our contact centre staff are available from 08.00 until 22.00 weekdays, 08:00 to 20:00 weekends.

You can also visit one of our stores. You can find our Store Finder at ee.co.uk/help/contact-us

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We will see!

Karin

Please join Rocoja on any of the social media platforms below

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Social Media – Manageable or not?

26 Aug

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The number of Social Media channels a Small Business had to look at utilising for marketing purposes has skyrocketed in the last few years & consequentially the number of ways to  make a mistake, has skyrocketed too.

Once upon a time, you could concentrate on one or two channels & know that your customers & potential revenue stream were there, but now, it seems a new portal / platform is appearing almost weekly. Now even the most adept marketers are faced with the unenviable task of determining the most suitable channels from dozens & dozens for each client they are assisting.

So how can YOU, the Small Business owner be expected to maintain your own social media marketing strategy & still run your business effectively.

Well if you follow these quick tips, you can achieve a semblance of balance.

Of course it would always be preferable to get a professional in to help; However being one myself, I understand small business & am always here to help as & when you are ready to take that step. But for now – Heres some help.

Facebook – 

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1) Ensure you have a “Business Page” – Don’t be tempted to use your personal page

2) Brand the header & have a comprehensive “About us” section

3) Respond daily to comments / posts on your wall

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers.

Twitter – 

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1)  Respond to Comments & RT’s daily 

2) Post at least 2-4 Tweets daily, Thanking new followers & Linking to your sites

3) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers. 

 

Pinterest – 

Active-Pinterest-icon1) Create at least  6 – 8 boards

2) Re-pin at least 4- pins daily

3)  Engage with the above channels – making sure you follow their Pinterest channels too

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers

You can see I have said DON’T automate – The reason I say this is explained more Auto-Tweets a BIG FAIL!

The above should take no more than an hour or two to do well – Which is ok, if you have that time & if you know what you are doing. 

Personally, I would suggest using someone like Rocoja to help. 

Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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A brief history of the Internet & Social Media

2 Aug

And why it applies to your “Brand”.

For the purposes of this blog the term “Brand” applies to your Small Business, Event, Personality, Celebrity, Goal etc etc – Whatever you are using Social Media to tell the outside world.

Internet Use

The term #Socialmedia refers to Internet sites where people interact with each other &/or business’s, celebs & products etc; where they can share & discuss information & idea’s. Recently this has become far more involved with multimedia playing a huge role & the most engaging posts are now a mix of personal words, pictures, videos and audio.

In the late 1960’s a crude form of internet was created, which led to the first email being sent in 1971.

In the late 1970’s a couple of friends created an online bulletin board, which was used to share information between them. This was the first ever Online Community.

This was quickly followed by a number of Universities in the USA, using online boards to share information amongst students.

In the 80’s things began to move very quickly & Dial-up access was pioneered by a number of American companies, allowing just over 1 million people to “get on-line” for the first time ever.

The biggest of these was AOL (America On Line) which first opened in 1985.

During the last year of the 80’s a British engineer named Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), this work was to become the foundations of the World Wide Web.

In 1993, CERN donated the WWW to the world – Servers started to appear all over the western world & Browsers such as Mosaic were born.

1994 saw the birth of BHI’s Geocites – where users could create their own webpages. This became a community of over 138 Million sites before its eventual closure in 2009 (USA). Yahoo opened in this year & to this day still owns Geocites (which are still hosting websites, but only in Japan.

In 1995 – Headlines were abounding such as “Internet Blah Blah – Hype Alert” – as many didn’t understand the impact this was going to have on the future.

Blogging & Users own profiles began appearing in 1997 – AOL now had an Instant messenger function & the internet was starting to flourish with rich, diverse information.

Google opened in 1999

Leading up to 2000 there had been a flush of “Domain pirates” – People who bought the domain names up as soon as they were available & then sold them to whoever really needed them for vastly inflated sums. There were also a number of hastily created internet companies & in unfortunately for many, in 2000 the DOT.COM bubble burst.

However in the early 2000’s – along came Apple & Wikipedia & the internet rapidly recovered itself & with over 50 million people on line (34 via AOL) – there was a boom in information & products & services available.

2003 saw the opening of the Social networking site aimed at professionals – LinkedIn.
A music oriented download portal – ITunes & a Social networking site – MySpace

2004 Saw Facebook launch, along with Flickr & Digg

2005 – Along came Bebo & YouTube – There were now over Billion Web Pages.

In 2006 Twitter was launched. – During this time, Google was receiving more than 400 million search requests daily.

2007 Saw Facebook become partly owned by Microsoft & they began to accept advertising, They also allowed 3rd party developers to install apps on their pages. This year also saw the launch of the first iPhone by Apple.

In 2009 it was estimated that the internet had over 59 Billion webpages, but had become impossible to keep count.

Facebook grew to over 400 Million users in 2010 – With the internet now being the prefered way for people get their News… (both social & world). Apple also released the first iPad Tablet.

2011 saw Social media communication surge with Facebook having 550 Million users & Twitter having 70 around 70 Million tweets sent daily.

In 2012 it was estimated that at least 2 BILLION people use Social Media With access being available via smartphones and tablets, as well as TV’s & Computers. New sites are emerging constantly, to keep up with the demand for information. The top ten social networks of this year are Facebook, Pinterest, Blogger, Twitter, Google+, Tumblr, WordPress, LinkedIn, MySpace & Wiki.

2013 saw the following statistics emerge.
YouTube Users = 1 Billion
Facebook Users = 1.11 Billion
Twitter Users = 500 Million
Flickr Users = 87 Million Users
LinkedIn = 225 Million Users
Google+ = 343 Million Users
DropBox = 100 Million Users
Blogs (across platforms) = 156 Million
Reddit = 69.9 Million Users

There were live tweets sent from on board the International Space Station this year also.

This year – 2014 ????

It is estimated 85% of the entire population of the world is now connected through access too, or use of the above!
It is estimated at least 25% of the world’s population use Social Media as the first port of call to get information daily.

Facebook has been active for 10 years now – There are many camps who say it has had its day… The audience has moved on & people are looking for quick “soundbite” sized information, Hence the emergence of image / video based social media such as Vine & Instagram & Snapchat.

So the message is – YOUR Business / Event / Character / Persona / etc etc  NEEDS to be on Social media.

The Audience are like sponges, soaking up information about you. (Or your competition if you are not on there)!

Contact info@Rocoja.co.uk for information on how you can  have a presence for as little as £1.80  Per Day.

Not Automated – Not a robot – Not generic – BUT targeted & bespoke…..

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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