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8 Social Media Terms you NEED to know

4 Oct

Social Media

 

 

 

 

 

1. APP –

The term App is short for application. Which is a shortened version of “Application Program”

An App is a small program that is usually free-standing but runs alongside an existing platform, such as Facebook or Twitter & brings an addition element to that platform, such as a

game app, like app, follower app – You can also quite easily have a custom App developed for you – One which will do practically whatever you would like it to – such as record visitors, send out company info, take information etc.

2. CONTENT –

Content is the information you place on your social media platforms, such as videos, blogs, images & text. Good quality, original content is key to gaining trust from followers.

3. ENGAGEMENT –

On SocialMedia, the engagement is how much interaction there is in relation the Content (see 2.) you are posting. this is usually measured in “Likes” , “Followers, “Shares” etc.

4. INFOGRAPHIC –

This is an illustration that shows information, especially numbers & statistics, in a pictorial format.

5. SEO –

Search Engine Optimisation, the process of making websites content visible to the audience, usually via carefully worded posts on blogs, tagged pictures, images & content.

6. TAG –

A word or mark that appears on a photo etc that is designed to let your followers or friends know what you are doing or where you are , or indeed about a product / service you like.

7.  USER GENERATED CONTENT –

This is content (see point 2.) that is produced by the general public,rather than by the company or people acting officially on behalf of the company.

8. WEBINAR –

A live meeting or presentation, sent out to “attendees” via the internet. These can be interactive & viewers can participate, asking questions.

 

Please read my other blogs for some more tips & hints.

Social Media & The Workplace

Social Media for Events

My Fave Social media Platforms

Do I need Social Media?

Should I Automate my Social Media?

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Social Media & the Workplace

13 Sep

I’ve been involved with Social Media since it first ever appeared & long before Rocoja Limited – I could see the benefit of social media,  much to the chagrin of some of my employers;

This came to light quite prominently, when I attended board meetings aimed at trying to devise a way to eradicate the horrible “Bebo”, “MySpace” & other such like forums that were emerging & causing time to be used by staff.

Social-Media

I was seen as the Middle Manager Rebel, The one who wanted the staff to be “lazy”, “chatty”, not focused…. Which of course was NOT what I wanted. I saw the potential to harness this time for a greater purpose – which lets be honest, was going to be used, via extra “toilet breaks” etc, anyway.

I wanted to allow staff to post, as long as the posts were contained to their own, entitled scheduled breaks, I also felt we could utilise these moments, which could be enhanced with co-inciding positive things happening at work..

I also wanted adverts to be placed where these employees were dwelling online, as I saw that if this was the case, surely the demographics we were aiming at, were there too?

However one particular employer didnt see this at all & we parted ways after all internet access was blocked for staff & all use of mobile / smartphones was banned – it was considered the easiest way to ensure the staff were focused..

 

fb-faiilThis back-fired galactically as many employees took longer & longer breaks & some left the employ, citing “draconian” rules… Indeed the company didnt realise the potential of the online forums & social media hangouts until it was too late & 80% of the workforce were laid off.

NO I dont lay the folding of this company firmly at the doorstep of the stupid internet policy, BUT it had a huge impact!

Nowadays  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be undervalued.

I firmly believe the relationships between employers & employees can be positivey enhanced by using social media in the right way

Lets look at some stats –

  • Over 75% of your employees use social media to connect with fellow employees.
  • Over 60% will say that it can enhance their working day.
  • Over a third use Social Media to improve their skills / work environment & most of this is done on their own volition.

However – those are positives – lets also look at what small business is doing to capture this hugely untapped resource..

  • Almost half of the businesses I speak to do nothing to encourage positive use of Social media to enhance the business,
  • With around 75% of them having no training at all in any of the usual social media outlets.
  • Many small businesses (& some larger who havent quite grasped this yet) still see this forum as a negative.

Its almost the end of 2014 &  surely we all know that social networks are an integral part of many peoples’ daily life now,  with the number of social media users around the world rising sharply over the last decade.

Consumers are ahead of the suppliers in some cases when it comes to small businesses on Social Media – So a clear branding is extremely important, a clear ethic across that brand & a concise, metered approach to your own social media advertising is imperative.

MY advice – Get some help

We know from campaigns run over the last few years, companies with successful social initiatives use outside agencies.

In contrast, those with ineffective social programs usually go it alone.
Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Social Media for Events in 13 steps

26 Jun

Events Character Means Concert Occasion Events Or FunctionsA quick “How to” guide 

 

 

1) Prepare the information you need – Location / format etc

2) Define your goals

3) Learn where your target audience are – (research their online habits)

4) Decide on appropriate Social Media forum (Pinterest/ Facebook / Twitter etc)

5) Create the platforms (grab same names / Very similar names across all you use)

6) Brand the platforms – Using relevant colours / icons / logos

7) Create an engaging intro & post onto relevant communities/groups

8) Decide on Hashtags & keywords & ensure their use across platforms

9) Support & encourage pre-event networking

10) Ask for ideas from the community you build – create an engaging atmosphere

11) Ensure regular linking to sales portals such as eventbrite or your webpage

12) Create social links to other communities / groups in same arena

13) Near to event, create a “count-down” to increase the anticipation

OR Spend your time building your event, doing the fun part and hire a Social Media consultant to help.

It’s not expensive as you may think & they have “contacts” which may help in disseminating your info & event out.

Contact info@Rocoja.co.uk for details of what we can do.

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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Why can’t I DIY it?

14 May

I’ve been asked this question a LOT by the small businesses who seek out my help.

I create a social media presence for my clients, branding it & marketing them in a way that gets the best from the platforms we choose to use in relation to the business/ sole trader I am helping.. It’s not a One-size fits all routine & is certainly not an easy thing to do. BUT on first impressions, I can see why some people would assume, it’s just “messing about with Facebook” .

So below is a quick “help” guide to see if you could / should be handling your own marketing..

  1. Do you have Social Media or Marketing experience?

(This may seem a silly question, as you would expect someone to have experience in something they were going to undertake, especially if its something as fundamental to the life & success of their business as marketing is;  However many many directors/owners have no experience in this area & fall straight away at the first hurdle).

2.  Do you have time to learn a whole new Job role?

– Below is the “Job description” from an advert placed this week in a publication for a “Social media marketer”.

We are looking for a competent & able person to optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

– Content creation and management: content marketing.

– Interaction with users: community engagement.

– Social commerce: leads, calls to action and conversions in social media.

– Monitoring: online media, information sources and social channels.

– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

– Fan building: based on achieving specific ROI objectives.

– Contests and campaigns: creative input, development, starting up and monitoring.

– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

– SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

– Keyword optimisation and improvement in new SEO/SEM opportunities

– Email marketing: development, creative input, running, results and campaigns.

– Database: creation, management and maintenance of the database, making it larger and more streamlined.

– Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.

– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

– Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

– e-Commerce: creation and generation of online sales opportunities.

– Reports: online sales, online positioning, online reputation, online results.

– Community: leading online communities, brand representation in different forums and communities.

– Online branding: searching, identifying and improving all brand-related aspects in social media.

– Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Other ad-hoc duties as & when required.

(What do you think)?

  3. Research time

Finding & engaging clients is key to the growth of any online platform, this is luckily a smaller arena when you work for small businesses as less is often,  more – a more targeted approach with the focus on quality rather than quantity is key here. However, you need to be very comfortable with engaging the audience you are seeking. this can be by demographic / geographic or another key factor.

The 3 points above are the most key factors to consider when thinking about a DIY campaign.

If you can do this & still run/grow your business, then fantastic!!!

However for the sake of a few pounds a month, I highly recommend engaging the services of a professional.

This doesn’t mean, get online & find the biggest flashiest website, with promises of hundreds of followers & clicks etc in a few days for extortionate sums..

This means look at a social media company who understands small businesses, look for references, look for recommendations & of course look at costs.

Rocoja is happy to provide free analysis & to quote to help small businesses.

We are trusted amongst the small business community in Surrey & South London, with costs starting at just £30 per month.

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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3 Tricks I’ve learned over the years

15 Apr

During my extensive & eclectic career, I have attended many “sales” training courses, along with motivational & managerial courses,How to be the best courses & lots more all packaged up as “career enhancing”.

Training

Through the last quarter century I have come to realise that a few tiny tricks help far more than some ofthe “essential” tools I was given at the above seminars..

Today I will share 3 with you.

Trick 1:-  If you work in telesales, or customer services & are hooked up to a phone all day, put a Mirror on your desk. Whenever you are on a call, make an effort to look at yourself & smile… Sounds weird, but people can hear the smile at the other end of the phone line & it can lift a boring/tense conversation up.

Trick 2:- If you work in a customer facing environment, maybe at a Bar area, Serving bench. Install a large mirror on the wall behind you. Customers who approach you will then see themselves in the mirror behind you and the chances of them behaving irrationally or getting angry lowers significantly.

Trick 3:- Fake it till you make it; confidence is more important than knowledge in many scenarios. Don’t be intimidated by anyone, everyone is playing a role: I’ve come across many people who employed this strategy & eventually they became exactly the person they were “faking” at being. So fake your confidence, whilst all the while improving your ability.

My most valuable lesson learned was to be around positive people, in work, at home, in life in general.

self

You are an individual, let that shine through & maybe give yourself permission to use the tricks above to help make life a little easier.

As with all my blogs – Please please let me know if you find any of this helpful.

Thank you

Karin

www.Rocoja.co.uk

Email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

To Pinterest or not to Pinterest

8 Mar

So, what is Pinterest?

Pinterest started out as a forum for collecting (online) images of things that inspired the user, it has since evolved into a hugely successful marketing tool for businesses as well as individuals.

There are so many uses….

Personally – Its a Virtual Bulletin board 🙂

For instance, what do you do if you are online and see an image of something you love and don’t want to forget?

You could copy & paste it into an email & send it to yourself or you could save the page in your bookmarks (hoping the owner didn’t remove it) or print out the image & tuck it away somewhere. All seem like way to much effort –

Well here’s where Pinterest comes into its own!

Simply “pin” the image to a board you have created. You can save images of Wallpaper designs you like, Cars you wish you could afford, Flowers you want in your wedding bouquet, the list is endless.  Pinterest saves all of your pins on your account so that you can access them easily. You can also follow friends and “repin” things that they have already saved.

Of course you need a Pinterest account BUT its as simple as heading to www.Pinterest.com & applying. You can choose the names of the boards you want & whether they are public or private. Next step is to install a “Pin-it” button on your browser.

This magic button will allow you to “pin” things straight from your browser to your pinterest account.- when you’re in your Pinterest The Pin-It Button is available from Pinterest in the “about” section.

So – Thats all great if you want to have a personal account & “pin” inspiration for a Wedding/Honeymoon, or Pictures of Houses or clothes you like BUT what about for business?

Pinterest has quickly become the third-most popular social networking site in the world, behind only Facebook and Twitter.

The success is closely linked to its simplicity.  Retailers and businesses have warmed to this format extremely quickly & because Pinterest is all about sharing different things you find online, its immensely satisfying as a small business owner, to see users pinning  your products / pins.

BUT its not a solo game – You will not be very popular if you try to sell your services / items only to followers, You need to interact with users & create a Brand online.

Boards showcasing other companies / related products & services to your own will be well received, as will re-pins of the “competition”. It sounds at odds with old marketing methods, but the whole process is based on “sharing” & so you need to be seen to be interacting with like-minded businesses & potential customers, to truly get the full benefit of Pinterest.

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The other beautiful thing about Pinterest is the diversity of businesses on there – From Jewellery companies, Social Media companies, Designers, Property companies to Bakers, Artists & Charities.

I believe Pinterest can be adapted to benefit most businesses. Its not just for those that are very visual – Such as Clothing/Make-up…

However – For business, it needs a targeted & professional approach to ensure your reach is maximised.

Contact me if you would like further information.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

 

or here –

Karin

www.Rocoja.co.uk

email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

Tips for Success in 2014

7 Jan

Is 2014 going to be a great year for your business?

Here are 5 quicktips which will help!

  1. Stay Positive! – Above all, This is so important, your mood, attitude & persona really affects others around you;
  2. What makes you Unique? – Ideally you want to be recognised as a “specialist” in your field, or as having an advantage over others.
  3. Do people know you are there? – Get your business out-there. No matter what type of business you are in, get it on-line.
  4. Is cheaper better? – NO! Understand that people who buy purely on price are less likely to remain loyal, so don’t do yourself a disservice by trying to undercut competitors & then finding yourself working harder for less!
  5. Are you a Wiki-Guru? – Do you “know everything”? – NO! So don’t try & do everything, ask friends or family for help. Also employing other people who have a “specialist” knowledge (See tip 2 above) is key to success, as they will bring a passion for what they do to your business.

Lastly, just remember, there is no guaranteed plan for success, otherwise we would all be doing it BUT there is no journey without a step being taken!

Please have a look at some other pages for more tips & tricks:-

Image Social Media Tips   Image Small Business Social Media

Social Media really is very important & can have a massive effect if used correctly.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

Social Media 101

28 Nov

Here I am going to simplify the process by which a social media campaign can & will enhance your marketing.

This is crucial for small businesses who are struggling at the moment as the majority of social media platforms are free to use (at the moment).

However – like most “free” activities, you really do need to use it correctly for it to work.

The first step is to work out what your goals are!

Most small businesses will want at least one of the following (some will want all of them),

  1. General marketing (getting your name out there).
  2. Interaction with the customer / potential customer base
  3. Sharing of idea’s / offers / competitions
  4. Showcase new products
  5. Drive traffic to your website

The next step is to identify platforms 

There’s no point in jumping into all & then feeling deflated when they dont work!

  1. Twitter – My favourite!  Connection with customers in short sharp bites of info.
  2. Facebook – 70% of users are small businesses / owners
  3. Pinterest – Create showcasing boards of products / merchandise & share out
  4. Blog – Lots of info, Gives a “personal feel” for customers.
  5. Linked-In – Very professional, Perfect for sourcing info on clients / colleagues
  6. Google + – after a shaky start, this is coming into its own – Just think, Google LOVES Google +
  7. Lots more – all of which need to be researched.

Now work out which ones are right for your business

  1. Do you offer a service that needs explaining?
  2. Do you offer products which change rapidly?
  3. Are your product lines static?
  4. Which demographic are you aimed at? Professional, Manual, Skilled, age related?
  5. Can you link from your website (some sites are not #Pinterest or #Instagram friendly)
  6. Are you able to identify the sites your competitors use?

Plan Plan Plan

  1. When should you post?
  2. Will your customers appreciate automated posts or will it turn them off?
  3. What time are your demographic on-line
  4. Are your services / products seasonal?
  5. What links are relevant to which of your target audience?

Now comes the hard work

  1. Make sure you monitor your presence
  2. Respond to direct messages/questions personally (not automated)
  3. Be proactive when trying to increase followers / likes etc – Research on this is vital
  4. Keep an eye on competitors
  5. Welcome all feedback, good or bad! Respond professionally & with solutions
  6. Actively engage your customers, welcome them into your “family” (business)
  7. Monitor search terms that are relevant & actively incorporate these into your plan.
  8. Join relevant groups / networks on-line.

Now if all of the above seems like a lot of work for something that is essentially a “free” tool, that’s because it is hard work…

The presence you develop on Social media will be there forever, you need to ensure it shows your passion for your business as well as your regard for your clients/customers. This needs to run hand in hand with informative & relevant content.

Your prospective client needs to feel that their very precious time is best placed with you.

Should you do this yourself?

Of course you can BUT do you have the time to do it properly?

Anything less than full attention to a social media campaign can leave you despondent & feeling let down. This is why you as a small business should invest in a social media manager or a consultant. This can cost as little as £1 a day.

Please read my other blogs on the subjects above for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Or contact us via

info@Rocoja.co.uk

Gathering Intel

14 Nov

Part of the services I offer is the “Build a Database” service.

This includes capturing details of followers/friends (where possible) on FB / Twitter & placing these details in a basic format

(more commonly excel). This can be from scratch or from an existing list of followers.

This usually doesn’t cause much of an issue as I (or one of my colleagues) am the one compiling the list from scratch & 99% of the time this is done electronically (straight onto excel).

However I have recently come across a number of small businesses which are run from home offices etc, where the owner / director is still keeping manual records. This is something I happily transfer to electronic however I have been astounded at the level of sensitive information people have lying about in their home-offices.

I’ve seen folders full of names & addresses; customers scribbled down in haste and with information so sensitive its astounding.

Collecting customer information is VITAL for small business, a basic database is essential for mail-shots/loyalty schemes and information such as this used correctly can breed customer loyalty & promote sales.

However you must never forget your responsibilty to keep this information secure.

If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998.

see :- Data Protection

Please email me with any request for quotes on how to transfer your paper files to a basic database easily if you are in SWLondon or Surrey.

Karin@Rocoja.co.uk

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a Small Business supporting fellow small businesses.

Oh & PS – Try to make the writing easy to decipher – Pretty please

Join Rocoja here

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Social Media – Give it time!

29 Oct

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales or referrals.

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (Geographical area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience.

Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you – Would you attempt re-wiring your home if your lights were flickering or would you get in a professional?

And if you think its expensive hiring a professional to do a job – try hiring an amateur!!!

In all seriousness though, try to get a business in to help you that is as “size-relevant” to yours as you can!

Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!.

www.Rocoja.co.uk   A small Business supporting small Businesses.

Is this relevant to you? – Click Here!

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