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Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

The language of Social Media

9 Mar

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Toshiba Laptop & get online to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientele to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, Telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses.

                          

Tips for Success in 2014

7 Jan

Is 2014 going to be a great year for your business?

Here are 5 quicktips which will help!

  1. Stay Positive! – Above all, This is so important, your mood, attitude & persona really affects others around you;
  2. What makes you Unique? – Ideally you want to be recognised as a “specialist” in your field, or as having an advantage over others.
  3. Do people know you are there? – Get your business out-there. No matter what type of business you are in, get it on-line.
  4. Is cheaper better? – NO! Understand that people who buy purely on price are less likely to remain loyal, so don’t do yourself a disservice by trying to undercut competitors & then finding yourself working harder for less!
  5. Are you a Wiki-Guru? – Do you “know everything”? – NO! So don’t try & do everything, ask friends or family for help. Also employing other people who have a “specialist” knowledge (See tip 2 above) is key to success, as they will bring a passion for what they do to your business.

Lastly, just remember, there is no guaranteed plan for success, otherwise we would all be doing it BUT there is no journey without a step being taken!

Please have a look at some other pages for more tips & tricks:-

Image Social Media Tips   Image Small Business Social Media

Social Media really is very important & can have a massive effect if used correctly.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

Gathering Intel

14 Nov

Part of the services I offer is the “Build a Database” service.

This includes capturing details of followers/friends (where possible) on FB / Twitter & placing these details in a basic format

(more commonly excel). This can be from scratch or from an existing list of followers.

This usually doesn’t cause much of an issue as I (or one of my colleagues) am the one compiling the list from scratch & 99% of the time this is done electronically (straight onto excel).

However I have recently come across a number of small businesses which are run from home offices etc, where the owner / director is still keeping manual records. This is something I happily transfer to electronic however I have been astounded at the level of sensitive information people have lying about in their home-offices.

I’ve seen folders full of names & addresses; customers scribbled down in haste and with information so sensitive its astounding.

Collecting customer information is VITAL for small business, a basic database is essential for mail-shots/loyalty schemes and information such as this used correctly can breed customer loyalty & promote sales.

However you must never forget your responsibilty to keep this information secure.

If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998.

see :- Data Protection

Please email me with any request for quotes on how to transfer your paper files to a basic database easily if you are in SWLondon or Surrey.

Karin@Rocoja.co.uk

Image

a Small Business supporting fellow small businesses.

Oh & PS – Try to make the writing easy to decipher – Pretty please

Join Rocoja here

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Checking out their past!!

19 Oct

I’ve recently been passed the details of a website; which drew two very opposite responses from me when I first looked at it.

MUGSHOTS PLANET

It’s not hosted in the UK and that’s something I think makes what they do easier for them, as if it was hosted in the UK all sorts of pressure groups/politically correct issues would raise their heads.

Right to privacy was my first thought.

BUT then I remembered the horrible things I have been reading about in the news recently, child abductions, murders, burglaries etc etc & wondered if a site like this doesn’t hold a key (or at least a semblance) of a key to prevention of these atrocities?

If you knew your details were going to be released for anyone to see with the click of a button, wouldn’t you think twice?

Also as a parent, I would rather be able to “look-up” something if a I have a “feeling” about someone & allay my fears than be met with the standard “We are not allowed to divulge” response from the Police (due to confidentiality).

Surely anyone breaking a law (ONLY those who are tried & found guilty I hasten to add) gives up their right to confidentiality?

This would also be a godsend if you were looking for a babysitter/Au-pair; don’t you think?

However when I thought about it more, I began to see a positive for small business application also.

White collar crime is definitely on the rise due to the current economic situation, with corporate crimes, Ponzi schemes, &  insider trading seemingly the norm in some business circles. Also for small businesses, wouldn’t a website like this be extremely useful for checking out potential employees/business partners who may be less than truthful about their past?

For small businesses any half-truth / left out bit of information has the capability of being devastating & of impacting negatively on your bottom-line!

One of the most common ommitions in the UK is Concealing a criminal record – The most important reason that many companies perform background checks is to maintain a safe workplace or to mitigate risk. Compliance is also a key reason why some companies do background checks. Some industries, such as financial services and healthcare, require employers to obtain criminal background information on applicants, often by job type.

Currently in the UK  we have to rely on expensive & long winded CRB checks, Which don’t always work in the way they were intended, as the recent J Saville scandal has shown, (he would’ve passed a CRB check with flying colours).

So why not have a bank of this information available on-line?

Again, is it not in our (the public, the small businessman/woman) interest?

So, I had a good look over this website & it not only lists all the info you could need – obtainable from legally available information, it also gives you features & articles such as Jobs available in the Prison service (Admittedly this is aimed at the US prison service) But again, its made me wonder whether this is an avenue someone in the UK should explore?

Let me know your thoughts?

Deciphering the writing

18 Jul

Part of the services I offer is the “Build a Database” service.

This includes capturing details of followers/friends (where possible) on FB / Twitter & placing these details in a basic format (more commonly excel). This can be from scratch or from an existing list of followers.

This usually doesn’t cause much of an issue as I (or one of my colleagues) am the one compiling the list from scratch & 99% of the time this is done electronically (straight onto excel).

However I have recently come across a number of small businesses which are run from home offices etc, where the owner / director is still keeping manual records. This is something I happily transfer to electronic however I have been astounded at the level of sensitive information people have lying about in their home-offices.

I’ve seen folders full of names & addresses; customers scribbled down in haste and with information so sensitive its astounding.

Collecting customer information is VITAL for small business, a basic database is essential for mail-shots/loyalty schemes and information such as this used correctly can breed customer loyalty & promote sales.

However you must never forget your responsibilty to keep this information secure.

If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998.

see :- Data Protection

Please email me with any request for quotes on how to transfer your paper files to a basic database easily if you are in SWLondon or Surrey.

Karin@Rocoja.co.uk

Rocoja – a Small Business supporting fellow small businesses.

Oh & PS – Try to make the writing easy to decipher – Pretty please 🙂

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