Tag Archives: Blogging for Business

The Importance of Good Branding

21 Feb

When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service.  It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.

However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.

So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.

The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.

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The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.

A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.

Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.

Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.

The potential from the right image is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

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Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

Small Business – Know your worth!

27 Oct

As small business owners, we all know the dream probably began with the tiniest spark – This spark is something you’ve carefully kindled into a flame; which we hope one day will be the roaring fire fuelling your future.

No one starts up a business with the intent of giving free hand-outs. But then again we all know that sometimes, this is exactly what happens.

Business Card

Perhaps it was easy to do the occasional favour for a friend back in the beginning, during those first steps when it was important to test the waters or when assessing the success of your ideas meant bringing them to life on a smaller scale; but as time moves on and the ideas grow, expand and become real – your time is much more precious.

The business is not just a small spark any more, it’s a lifestyle choice you live…..

It’s critical at this point, to put a value on your time, effort and skills.

Rome certainly wasn’t built in a day and neither was your empire. Equally, without support and carefully developed partnerships, the Romans would have fallen at the first hurdle.

In our digital world of instant contact, internet reviews and expedited delivery across the globe it can be difficult to pinpoint the exact moment that you make the step from ‘start-up’ to becoming a fully-fledged business. Much of that transition depends on the confidence you have in yourself and in your finished product.

Working with other small businesses can bring a sense of connection and support and establishing partnerships early on in the lifetime of a business can be incredibly rewarding.  It can seem like a good idea, once given the chance to offer your services to another business, to offer a heavily discounted rate; thereby, almost certainly guaranteeing a glowing review and endorsement of your product or service. However, just as quickly – the credibility of your work can come under the microscope. Questions can arise about shortcoming in your own sense of worth and the worth of the business.

Instead, offering your services at a price you would expect to pay for them, will ensure that there is a mutual understanding and respect. There aren’t many honest, hard-working business owners who don’t understand the difficulty of becoming and being a successful entity and therefore will accept your terms and pricing for the value that they stand for.

Remembering the ethos of being a good business owner is important when it comes to putting a price on what you do and what you hope your business will grow into.

At a certain point, these are no longer favours for a friend, and you aren’t in training any more; you are a BUSINESS providing a quality service / product & need to behave that way.

Respect for growing small-businesses is rich in our everyday lives, not just from others who have started and are starting out just as you are, but also from those consumers who are making informed choices about the people they seek out. Confidence in your product is always going to be your first tool in marketing and to undersell, even to another business can be detrimental to your business health.

Seek out other business possibilities, work out where you can both benefit from the support of one another.

www.Rocoja.co.uk

Do I need Social Media? Click here

                          

The Language of Social Media

20 Sep

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Asus Laptop & get on-line to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientèle to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business or individual brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses, Charities and individuals who need to be in the midst of the Social Media buzz.

                          

Rocoja

Linkedin for your Small Business

25 Jun

Linked

Linkedin has long been seen as the grown-up alternative to Facebook for professionals to link up, mainly for recruitment & social purposes.

It’s been nice to have an online place to go and connect without the drama of peoples private lives or the semi-embarrassment of having to fawn over cute kitten pictures or complement people’s cooking skills.

However, is it really any use to a small business owner?

Here’s my top tips for you, as I believe it can be a great asset – if used correctly.

1.Only post good quality content on your company Linkedin site.

Good content should be highly targeted and should be relevant to your business and that of your followers.

2. Join groups and be active in them.

Make sure you join LinkedIn groups that are relevant to your target market. Engage in conversation and listen to what the audience is talking about, take the opportunity to pitch in with advice.

3. Make your Company page interesting.

The page should be updated regularly, so the brand is active and appears to be an operating business. Post updates, Quote on other people’s updates.

4. Avoid hard selling

People don’t want to be sold to now, they want to be interacted with, valued and listened to. So try your best to be knowledgeable on LinkedIn about your product / business arena.

Overall Linkedin IS more professional but the basics still apply. Don’t “Wing it” Don’t “Automate it” & Don’t Pay for Followers/Friends /Fans Likes” ever ever ever….. All of these things smack of deception & who wants to be involved with a small business that practices deceit right at the very beginning of a business relationship?

The potential from LinkedIn is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

Is Bigger always Better?

25 Feb

Rocoja has had the pleasure of working with some lovely new businesses over the last 2 years – From cake makers who work from home & celebrities starting out in the music industry to construction & building companies; all of whom needed some direction & assistance with their marketing.

From full marketing support with Flyers & e-shots to just handling Twitter; Rocoja has helped, advised & created business plans that has afforded them a stream of marketing opportunities they didn’t know existed.

However there are still those which take the business plan we prepare (For free) after spending time with them & learning about their passions & goals; researching their products & services, learning about their history & ethics; then go with a “larger company”.

Why – Because many businesses & individuals are still caught up with the “bigger must be better” falsehood..

Bigger Better?

One of the latest companies we have helped was paying just under £1000 per calendar month for a “Full Social Media presence” to be built. However this wasn’t translating into visitors to the website (an e-commerce venture) & the reports at the end of the month from the “Agency” was showing lots of work happening so it just wasn’t making sense.

Through a referral, we carried out a full investigation & prepared a detailed report, showing that lots of tweets were indeed happening BUT with no interaction. The same was apparent on the Facebook page – lots of posts, but only 7-10 people seeing each one & then no interaction.

Worst of all The Social media platforms were not even branded & looked completely separate from each other.

There was a conveyor belt  of “blogs”, “posts” & “tweets” on behalf of the business with links to websites & news stories BUT not relevant or researched & not linked back to the company.

We know that at the start of the Twitter revolution it was seen as a FACT that you had to have as many followers as possible to be even considered successful but now we all are painfully aware that just isn’t true. A business / individual trying to build a quality profile will need concise, targeted followers who will help grow a loyal customer/fan base, engaging  & sharing information..

My point is, did the large agency spend the time to know the small business; its owners, its history? Did it post articles that the companys potential customers would like to read about? Do you think it wanted to spend that time, getting to know its client?

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Or did it hope they were stuck in the Bigger is Better frame of mind & churn out analytics & charts which look good?

Yes a larger agency may have expertise & more manpower but a smaller consultancy has the expertise & flexibility they may not have (despite promising such). The smaller consultancy will also (usually) be much more accommodating with things you need actioned quickly, or invoices etc you need to defer a few days; as we understand time pressures & financial constraints of a small business much better than an “expert” in a team of people in a large business where they do not have to deal with such things.

We also feel a smaller consultancy is the best choice if you are looking for individual guidance, as well as marketing; as we are more likely to involve you if you wish & that can only be a good thing for your business.

Afterall hiring a consultancy gives you other bespoke options, such as having someone come in & help you on-site if you wish, to learn how to eventually take over the marketing yourself. Its also a great way to have the marketing completed, while you run your business but with the option to move to a larger machine if (we hope  – when) your business is big enough to warrant a bigger more impactful agency led campaign.

Unfortunately from experience of many of the small businesses we have assisted, the thing at the forefront of what the companies find when hiring a bigger agency is Bigger usually extends to the Bill at the end of the month!

Is Social media relevant to the Small Business Person?

Contact Rocoja Limited for help and advice.

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