Tag Archives: Blogging

The Language of Social Media

20 Sep

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Asus Laptop & get on-line to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientèle to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business or individual brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses, Charities and individuals who need to be in the midst of the Social Media buzz.

                          

Rocoja

Reasons for good Social Media Etiquette

22 Aug

My thoughts for anyone using Social media as a way to display your knowledge, prowess, goods or services online (Which let’s be frank, should be almost everyone now as Social Media is THE way to build relationships and brands for the 21st century).

Ignore user experience and interaction at your peril.
I say this so often when giving advice to the charities and SME’s I work with. People get a very small snapshot of you on-line, make their experience a pleasant one. Yes you can tell them about yourself and the work you do, but try not to be “superior” or condescending in your output. Not everyone has the in-depth knowledge of your industry that has made you the professional you are.

Particularly, pay careful attention to your posts about fellow industry colleagues / competitors or just other businesses in general. (Be they professional or personal posts) as everyone, no matter what we do, are always first and foremost consumers.

Social M MistakeWe have all grown to expect nothing short of a delightful experience from our online interactions… Whether it’s looking for a cafe locally, booking a cab, searching a hashtag or just browsing through Twitter, we want it to be simple, easy and painless.

My own personal experience has this past week been very difficult, the posts I have been party to from a group of “professionals” in an industry which already has a horrible reputation, has been eye-wateringly painful to see.

Most shocking was that these were posts from professionals who are upon investigation, extremely well educated and seem to a have a great track record in their professions.  They seem to have an on-line vigilante group (their words on a tweet) that policies their industry and “takes out” (again verbatim) anyone they perceive to be a threat in any way. This is without any investigation by a government or regulatory body, nor any actual criminal charges in any shape or form.. BUT cross their path at your peril (actually from what I witnessed, many in their industry don’t have much chance avoiding them as they seem to spend endless hours trolling the internet for victims of their vigilantism) because your feed on Twitter and I should imagine elsewhere online (I haven’t checked) is obliterated by uninvestigated (by authorities) accusations and personal jibes.

I have been party, purely because one of these “professionals” sought me out though, I am assuming, my LinkedIn connection to one of the small businesses they were attacking this past week.

Did I get a phone call? A tweet? A message? An email? Carrier pigeon? To tell me they believed an acquaintance of mine may be not as professional as they feel they are?

Sadly no. The professionals in this industry believe that by posting a totally unrelated industry, small business details online and accusing the director of being a “little lady” “earning lots of money” “with a silly surname” is totally acceptable.

This obviously hit a nerve with me and even still 4 days later – these “Professionals” are referring to me online, despite my doing the right thing on day one. I made contact with the governing body of their industry to offer any and all support to any investigations they may be carrying out (which incidentally were none and they were not happy at what they had witnessed online). On day 2 I made contact with 2 of the people tweeting – one of whom engaged with me and I am now totally convinced they believe their tactics online are helpful for their industry; however anyone else watching, myself and all my followers included, feel it has just underlined the “Bullyboy” “Couldn’t care less” attitude that is the perception of this particular industry.

Overall it has just reaffirmed everything that Social Media is about – it gets information out super-quick, it gets your name known and a brand (if you pitch it right) out to the world. However your actions/words are there for eternity.

My advice –

  1. Everyone is a potential consumer – treat everyone with dignity. Don’t disengage a whole faction of the populace, just because they may not fit in with what you are trying to achieve.
  2. Consumers are not children – technology has enabled consumers to take care of more complicated matters on their own. Instead of relying on experts and hours of research. However we all would like advice every now and then, THAT’S your role, help and advice and build trust. Don’t badger and condescend. You will lose credibility.
  3. Compliance and the law are key – Building customer trust is essential, after all there are more than just one of you (by you I mean service/product providers in your field of expertise). Your customers will want to know that their privacy and security is paramount. Seeing you online naming other businesses/contacts negatively without any forethought makes consumers uneasy and rightly so. Their thoughts will be “what will they say if I take my business elsewhere”? “What will they say about me if I skip a payment”?
  4. Know when to admit a wrong – consumers can question businesses online immediately now. A quickly drafted placating phrase used to be enough, now people need to feel valued. So admit if you are wrong and show online what steps you are taking to amend a situation.

Personally I think the “vigilantes” I encountered this week will believe themselves to be beyond reproach. That’s ok, I can honestly say my business is my passion and I do it because I love it, not for financial gain. This is usually the crux of many issues of trolling / twitter shaming. Money (Either that or I’ve said no to a date at some point).

But in all seriousness. YOU are out there – every time you post. Make sure the YOU that is seen, is professional and trustworthy. downloadt

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

                          

Social Media Impact

10 Aug Social media, Small Business, Facebook, Twitter, London

Social media is probably one of the greatest revolutions ever in communication, and as such it has a great impact in how businesses are advertised and even run.

Social media, Small Business, Facebook, Twitter, London

By means of creating, sharing and exchanging information, ideas, images and videos, people have the opportunity to be part of a massive virtual community.

Regarding the business world, this immediacy and efficiency when dealing with information are helping (and will carry on helping in the future) monitoring trends, doing market studies, advertising and growing opportunities.

Benefits of social media go from simply sharing some piece of information socially to opening up new career opportunities or building up a solid reputation.

Social networks like Facebook and Twitter allow users to pass any information they want to the appropriate audience.

Used in business environments, getting the location, gender, age and other features of the networks’ users, companies can easily know which audience to target as well as finding new possible clients.

In addition to seeking people to help businesses grow and sending information directly to them, social media is a great to tool when it comes to feedback.

Any new product that is shown and advertised through social media and then shared by users will receive the opinion of many of those users; after the product has been tried.

This information can then be used by the company to improve.

Social media has been able to reach a level of advertising and passing of information that no other media ever could until now.

Information is passed directly from person to person without needing intermediaries; not only this but also the fact that social network users’ preferences and personal information make it much easier for companies to show their products to the right people.

Be it from a laptop or thanks to a mobile app, social networks like Facebook,Twitter or Pinterest as well as many others that may not be as popular yet, help build up a good relationship with customers and the three of them effectively serve both parties: business and customer

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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Marketing for Performers

6 Apr

Everyone knows that nowadays it is vital to have social media campaigns running alongside every business, project, or creative venture.

However, sometimes musicians and performers can overlook this aspect of promotion in favour of creating and performing.

Thankfully this social media marketing work can be handed over to a professional company who will run your social media campaigns for you – ensuring consistent and beneficial delivery.

As a creative, your focus should be and usually is, dedicated toward your music; be that writing or performing. To become bogged down in all the extras that go along with promoting yourself can seriously take away from your time working as a performer, and your art is likely to suffer as a consequence.

Having a website is no longer enough, people expect to engage with you on a host of social media platforms be it Facebook, Twitter, Pinterest, Instagram or other. To do this well is a full time job and doing it well will really get you the exposure that you desire to move your career as an artist forward.

However, It is not just a case of interacting with fans via these channels either – think business’s who want to know more, radio shows, venues who may wish to hire you and so on – a professional company handling your social media will be interacting and networking on your behalf to take you to the next level.

PR Is important on 2 levels – Public Relations – Bringing you to your potential fans attention, as well as Page Rank on search engines are both extremely important and planning your social media posts around ranking in search engines is imperative & should be all part of the service your Social Media Company provides.

A dedicated company working for you will know that at least 12 weeks before you launch a new single you need to be posting on a certain topic in a certain way, building up momentum. Then they will know how to correctly follow up the release of a single to prolong the hype and encourage sales.

Having a professional marketing company manage your social media can really make the world of difference to your exposure and therefore your career, leaving you to concentrate on what you do best, make music.

Or contact us for some advice info@Rocoja.co.uk

We are to help, can provide references and will happily give you a free review of any marketing you have at present..

                          

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

Social Media Mistakes

1 Mar

One of the things I come across a lot in my line of work, is the questioning of how a company can obtain actual results or return on investment (ROI) through social media marketing.

The truth is that in the start of the social media revolution; to “appear online” was just enough and there were few companies on Facebook (and even less on Twitter), so it was easy to get attention.

With the popular adoption of social media, it is now even harder to keep companies prominent in this social standing wave. Moreover, social media is very different from traditional marketing.

Social M Mistake

These difficulties, adding to the fact that social media marketing is relatively new, cause small companies inevitable mistakes and costly missteps can happen.

Below there is a list of the top five mistakes (or gaffes) small companies can find themselves making..

Mistake 1: Speaking/Selling TO people instead of engaging with them

Many small companies see social media as another way to spread information, such as a website or news feed. Then they wonder why no one talks to them.

Example: “We continue following the people, but they do not follow us back! Why don’t they talk to us?”

The answer to this question in social networks is the same as the real world. Would you spend time with someone who just kept pushing their own agenda every time you met with them?

Start a conversation based on a mutual interest. You know that Just talking non stop about yourself, even if you move from group to group, will not engage people. They will become bored & “switch-off”.

Join the conversation, and add VALUE to the dialogues.

Instead of seeing social media as another place where you can disseminate promotional messages (offers, releases, new product announcements, etc.), businesses get better results by engaging with the online community by actively participating.

Mistake 2: The mentality of “If you build, they will come”.

Most small companies are excited when they enter Twitter and Facebook and then they look around and ask, “Where is everybody?”

Absolutely everyone is busy on the Internet connecting with friends, family and people who enjoy subjects of common interest. People do not have the time, interest, or simply ability to connect with each company or brand that tries to contact them.

As an example, consider that on average a person on Facebook is connected to 130 people and 80 pages, add to that groups and events. If each of these upload 5 publications in day, there will be more than 1,000 updates in one day to be seen by each individual.

Your company should have a plan to promote your accounts on social media with VALUE to those with whom you connect. Not simply create an account and consider that the world will interact!

Mistake 3: Obsession with having the largest number of fans / friends / followers.

A study done last July showed that only 3% to 7.5% of your Facebook fans actually see your posts.

Thus, rather than focusing on the amount of “likes” that your page has, you should focus on creating quality and relevant content so that you can build engagement with your followers.  Add to this, the new algorithms introduced by Facebook recently, aimed at enhancing the individuals experience by cutting down “spammy” advertising posts. You really have to know how to write & enhance your post.

Mistake 4: Not being prepared for questions or problems.

When small companies enter the world of social media, they should be prepared to answer basic questions from time to time. Consumers expect companies that are active in social networks to be able to respond as if they were a customer service desk; this means that if your company has constant problems, they are likely to appear on social networks.

This should not be a surprise to anyone, but unfortunately, many small companies are not prepared. Make a list of the 10 most frequently asked questions you are getting by phone or email and be prepared to deal with those in social networks.

Mistake 5: Lack of a clear plan.

The biggest root cause for not having satisfactory results in social networks is the lack of a plan. Since accounts on social media networks can be created free, it is common that most companies create and start publishing “things”.

The problem is that without a plan, some “things” that are posted are most likely to be of no interest to your target audience. Even if your audience is interested in “things” that you post, it may be difficult to create a link between social media interactions and the real value you are looking for. Example: engagement with the brand, brand building, brand association, orders, sales, conversions, etc. Without goals and a defined plan, it will be very difficult to measure any kind of success.

It may sound daunting – BUT Social Media is an absolute must for any business now.

However it doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

                          

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