Tag Archives: business Tips

The Importance of Good Branding

21 Feb

When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service.  It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.

However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.

So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.

The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.

12734207_1079492778738336_2156281720297397163_n

The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.

A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.

Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.

Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.

The potential from the right image is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Advertisements

Small Business – Know your worth!

27 Oct

As small business owners, we all know the dream probably began with the tiniest spark – This spark is something you’ve carefully kindled into a flame; which we hope one day will be the roaring fire fuelling your future.

No one starts up a business with the intent of giving free hand-outs. But then again we all know that sometimes, this is exactly what happens.

Business Card

Perhaps it was easy to do the occasional favour for a friend back in the beginning, during those first steps when it was important to test the waters or when assessing the success of your ideas meant bringing them to life on a smaller scale; but as time moves on and the ideas grow, expand and become real – your time is much more precious.

The business is not just a small spark any more, it’s a lifestyle choice you live…..

It’s critical at this point, to put a value on your time, effort and skills.

Rome certainly wasn’t built in a day and neither was your empire. Equally, without support and carefully developed partnerships, the Romans would have fallen at the first hurdle.

In our digital world of instant contact, internet reviews and expedited delivery across the globe it can be difficult to pinpoint the exact moment that you make the step from ‘start-up’ to becoming a fully-fledged business. Much of that transition depends on the confidence you have in yourself and in your finished product.

Working with other small businesses can bring a sense of connection and support and establishing partnerships early on in the lifetime of a business can be incredibly rewarding.  It can seem like a good idea, once given the chance to offer your services to another business, to offer a heavily discounted rate; thereby, almost certainly guaranteeing a glowing review and endorsement of your product or service. However, just as quickly – the credibility of your work can come under the microscope. Questions can arise about shortcoming in your own sense of worth and the worth of the business.

Instead, offering your services at a price you would expect to pay for them, will ensure that there is a mutual understanding and respect. There aren’t many honest, hard-working business owners who don’t understand the difficulty of becoming and being a successful entity and therefore will accept your terms and pricing for the value that they stand for.

Remembering the ethos of being a good business owner is important when it comes to putting a price on what you do and what you hope your business will grow into.

At a certain point, these are no longer favours for a friend, and you aren’t in training any more; you are a BUSINESS providing a quality service / product & need to behave that way.

Respect for growing small-businesses is rich in our everyday lives, not just from others who have started and are starting out just as you are, but also from those consumers who are making informed choices about the people they seek out. Confidence in your product is always going to be your first tool in marketing and to undersell, even to another business can be detrimental to your business health.

Seek out other business possibilities, work out where you can both benefit from the support of one another.

www.Rocoja.co.uk

Do I need Social Media? Click here

                          

Troll or concerned citizen?

24 Aug

I am sincerely hopeful I never have to revisit this subject again.

1363927037104,0

Having to deal with “professionals” who feel trolling behaviour is not only warranted but is totally defensible if they have a “greater good” at the end of a murky tunnel, has been horrible.

In my opinion, naming someone as a perpetrator of a crime, participant in an indiscretion etc – before any evidence has been gathered, before even speaking to a that person is NEVER warranted. Especially if you are NOT a govt body investigating an issue.

Indeed, that person being named may not even be involved in whatever storm you are whipping up & here-in lies the problem.

Trolling on a “professional level” is a slippery slope to Vigilantly-ville, one which not only can ruin careers / lives, but can lead to physical harm.

Personally, with what has taken place recently, the issue for me is so much bigger than my chagrin. The issue is that self appointed guardians online have not followed the professional protocol they are vehemently spouting as a defence for their actions.

In fact, as a twisted way to justify the behaviour – I was told in so many words to “suck it up” as my personal feelings & business which may be harmed by this whirlwind of unsubstantiated gumpf are inconsequential if their trolling gets a wider message of “Don’t mess with us” out there.

Anyone who knows me – both in a professional & personal capacity, knows my blog is aimed at small business owners. It’s to explain that everyone online is a consumer. Their experience online will without doubt be affected by how they see a business / professional person behave. They also know I do what I do (marketing etc) for the people I help, as a passion not as a profitable business. I do it as I believe in connecting people. Hence the charity work also.

I just wish other professionals had contacted me prior to this past week’s shenanigans

So in a last ditch attempt at restoring some morals & ethics to a bunch of behaviour – I am listing some definitions of trolling.

I am hopeful the professionals may recognise the means does NOT justify the (very doubtful) end.

One who posts a deliberately provocative message to a newsgroup or message board with the intention of causing maximum disruption and argument.
(urbandictionary.com)
Someone who leaves an intentionally annoying message on the internet, in order to get attention or cause trouble.
(CambridgeDictionary.org)
One who hides under the bridges of topics, eagerly waiting to pounce on meek or unexpecting individuals and shower them with opposing opinions or ideas (generally derogatorily)
(Yahoo.co.uk)
Do I believe all those who have been so vocal online are trolls in the worst sense? NO
But it’s so difficult to sort the wheat from the chaff when its relentless & so damaging.
My concern is, run with the crowd & you get caught up with the crowd.
There are better ways to make yourself heard – more professional ways.
In all seriousness. YOU are out there – every time you post. Make sure the YOU that is seen, is professional and trustworthy.

The potential for good from Social media is endless, if you know how to maximize it…

                          

Social Media Impact

10 Aug Social media, Small Business, Facebook, Twitter, London

Social media is probably one of the greatest revolutions ever in communication, and as such it has a great impact in how businesses are advertised and even run.

Social media, Small Business, Facebook, Twitter, London

By means of creating, sharing and exchanging information, ideas, images and videos, people have the opportunity to be part of a massive virtual community.

Regarding the business world, this immediacy and efficiency when dealing with information are helping (and will carry on helping in the future) monitoring trends, doing market studies, advertising and growing opportunities.

Benefits of social media go from simply sharing some piece of information socially to opening up new career opportunities or building up a solid reputation.

Social networks like Facebook and Twitter allow users to pass any information they want to the appropriate audience.

Used in business environments, getting the location, gender, age and other features of the networks’ users, companies can easily know which audience to target as well as finding new possible clients.

In addition to seeking people to help businesses grow and sending information directly to them, social media is a great to tool when it comes to feedback.

Any new product that is shown and advertised through social media and then shared by users will receive the opinion of many of those users; after the product has been tried.

This information can then be used by the company to improve.

Social media has been able to reach a level of advertising and passing of information that no other media ever could until now.

Information is passed directly from person to person without needing intermediaries; not only this but also the fact that social network users’ preferences and personal information make it much easier for companies to show their products to the right people.

Be it from a laptop or thanks to a mobile app, social networks like Facebook,Twitter or Pinterest as well as many others that may not be as popular yet, help build up a good relationship with customers and the three of them effectively serve both parties: business and customer

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

Image  Image  Image  Image  Image  Image

Linkedin for your Small Business

25 Jun

Linked

Linkedin has long been seen as the grown-up alternative to Facebook for professionals to link up, mainly for recruitment & social purposes.

It’s been nice to have an online place to go and connect without the drama of peoples private lives or the semi-embarrassment of having to fawn over cute kitten pictures or complement people’s cooking skills.

However, is it really any use to a small business owner?

Here’s my top tips for you, as I believe it can be a great asset – if used correctly.

1.Only post good quality content on your company Linkedin site.

Good content should be highly targeted and should be relevant to your business and that of your followers.

2. Join groups and be active in them.

Make sure you join LinkedIn groups that are relevant to your target market. Engage in conversation and listen to what the audience is talking about, take the opportunity to pitch in with advice.

3. Make your Company page interesting.

The page should be updated regularly, so the brand is active and appears to be an operating business. Post updates, Quote on other people’s updates.

4. Avoid hard selling

People don’t want to be sold to now, they want to be interacted with, valued and listened to. So try your best to be knowledgeable on LinkedIn about your product / business arena.

Overall Linkedin IS more professional but the basics still apply. Don’t “Wing it” Don’t “Automate it” & Don’t Pay for Followers/Friends /Fans Likes” ever ever ever….. All of these things smack of deception & who wants to be involved with a small business that practices deceit right at the very beginning of a business relationship?

The potential from LinkedIn is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Social Media for Musicians

26 May

Rocoja Marketing Performer

We all know Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even around a decade ago.

Even as far back as Myspace (I fear I’m showing my age a bit here) it was a platform for singers and bands to use as a jump off point, posting information about gigs & songs but the world moved on rapidly to Instagram, Facebook and YouTube, with their endless media rich possibilities, bringing with it an abundance of marketing opportunities for up and coming artists.

Social media business

For you – Those starting out in the media / music arena, the fact that a month of great marketing via this awesome platform could potentially cost no more than the cost of a few coffee’s is invaluable.

I’m often astounded that more people are not making great use of the mediums available…

Notice I said “great use”, as I know many singers / performers do use social media, creating and posting on accounts themselves…. Sadly as the world has moved on quickly, so has the way we have to maintain the momentum online. The days of just posting content & hoping for the best are long gone.. BUT as said, for the cost of a few coffee’s a month, you can still get a great campaign from a smaller social media business.

A boutique business will make sure only the most most relevant photo’s (not just the one you like) are posted, they will ensure you have some very carefully placed hashtags, that your contact info is up & visible and that your new video is on YouTube and is shared in relevant groups. This is us taking the time to research & learn about your target audience & aiming you at them!

SM MusicianTake Andie Case for example. She’s recently entered the UK top 40 with a cover of Jason Derulo mixed with a Cheap Trick song, all thanks to it being shared to a car fan page (the only relevance of the car being that the music video is filmed in a car) it managed to reach a wide audience, and now the very talented Andie is building quite the fan base. She took a chance at sharing a video outside of the normal pathways, and it brought her to a lot of people’s attention.

Twitter and Instagram are brilliant tools for social media marketing in general, but as I said previously, the right hashtag can truly open doors.  With Instagram being one of the easiest platforms to build a following on, it attracts the audience and the introduction of video on Instagram can draw someone’s attention from that 15 second clip to tracking down someone on YouTube.

However the followers HAVE TO BE REAL!

Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

Behind The Scenes - Life as a Spoonie

The Fading Ghost (Ex Happy Soul)

Road To Somewhere Else

the view from the dark side: politics, media, cities & culture

companyformationuk

Company Formation UK|Business Start up UK|Accounting Services UK

MarkiTech

Opportunity Knocking ... Now!

Attila Ovari

Loving Life and Inspiring Others

Dennis Cardiff

Poems & Prose

Logical Quotes

Social Media for Small Business in Surrey & SW London

%d bloggers like this: