Tag Archives: career

Small Business – Know your worth!

27 Oct

As small business owners, we all know the dream probably began with the tiniest spark – This spark is something you’ve carefully kindled into a flame; which we hope one day will be the roaring fire fuelling your future.

No one starts up a business with the intent of giving free hand-outs. But then again we all know that sometimes, this is exactly what happens.

Business Card

Perhaps it was easy to do the occasional favour for a friend back in the beginning, during those first steps when it was important to test the waters or when assessing the success of your ideas meant bringing them to life on a smaller scale; but as time moves on and the ideas grow, expand and become real – your time is much more precious.

The business is not just a small spark any more, it’s a lifestyle choice you live…..

It’s critical at this point, to put a value on your time, effort and skills.

Rome certainly wasn’t built in a day and neither was your empire. Equally, without support and carefully developed partnerships, the Romans would have fallen at the first hurdle.

In our digital world of instant contact, internet reviews and expedited delivery across the globe it can be difficult to pinpoint the exact moment that you make the step from ‘start-up’ to becoming a fully-fledged business. Much of that transition depends on the confidence you have in yourself and in your finished product.

Working with other small businesses can bring a sense of connection and support and establishing partnerships early on in the lifetime of a business can be incredibly rewarding.  It can seem like a good idea, once given the chance to offer your services to another business, to offer a heavily discounted rate; thereby, almost certainly guaranteeing a glowing review and endorsement of your product or service. However, just as quickly – the credibility of your work can come under the microscope. Questions can arise about shortcoming in your own sense of worth and the worth of the business.

Instead, offering your services at a price you would expect to pay for them, will ensure that there is a mutual understanding and respect. There aren’t many honest, hard-working business owners who don’t understand the difficulty of becoming and being a successful entity and therefore will accept your terms and pricing for the value that they stand for.

Remembering the ethos of being a good business owner is important when it comes to putting a price on what you do and what you hope your business will grow into.

At a certain point, these are no longer favours for a friend, and you aren’t in training any more; you are a BUSINESS providing a quality service / product & need to behave that way.

Respect for growing small-businesses is rich in our everyday lives, not just from others who have started and are starting out just as you are, but also from those consumers who are making informed choices about the people they seek out. Confidence in your product is always going to be your first tool in marketing and to undersell, even to another business can be detrimental to your business health.

Seek out other business possibilities, work out where you can both benefit from the support of one another.

www.Rocoja.co.uk

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Social Media for Musicians

26 May

Rocoja Marketing Performer

We all know Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even around a decade ago.

Even as far back as Myspace (I fear I’m showing my age a bit here) it was a platform for singers and bands to use as a jump off point, posting information about gigs & songs but the world moved on rapidly to Instagram, Facebook and YouTube, with their endless media rich possibilities, bringing with it an abundance of marketing opportunities for up and coming artists.

Social media business

For you – Those starting out in the media / music arena, the fact that a month of great marketing via this awesome platform could potentially cost no more than the cost of a few coffee’s is invaluable.

I’m often astounded that more people are not making great use of the mediums available…

Notice I said “great use”, as I know many singers / performers do use social media, creating and posting on accounts themselves…. Sadly as the world has moved on quickly, so has the way we have to maintain the momentum online. The days of just posting content & hoping for the best are long gone.. BUT as said, for the cost of a few coffee’s a month, you can still get a great campaign from a smaller social media business.

A boutique business will make sure only the most most relevant photo’s (not just the one you like) are posted, they will ensure you have some very carefully placed hashtags, that your contact info is up & visible and that your new video is on YouTube and is shared in relevant groups. This is us taking the time to research & learn about your target audience & aiming you at them!

SM MusicianTake Andie Case for example. She’s recently entered the UK top 40 with a cover of Jason Derulo mixed with a Cheap Trick song, all thanks to it being shared to a car fan page (the only relevance of the car being that the music video is filmed in a car) it managed to reach a wide audience, and now the very talented Andie is building quite the fan base. She took a chance at sharing a video outside of the normal pathways, and it brought her to a lot of people’s attention.

Twitter and Instagram are brilliant tools for social media marketing in general, but as I said previously, the right hashtag can truly open doors.  With Instagram being one of the easiest platforms to build a following on, it attracts the audience and the introduction of video on Instagram can draw someone’s attention from that 15 second clip to tracking down someone on YouTube.

However the followers HAVE TO BE REAL!

Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Social Media – Manageable or not?

26 Aug

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The number of Social Media channels a Small Business had to look at utilising for marketing purposes has skyrocketed in the last few years & consequentially the number of ways to  make a mistake, has skyrocketed too.

Once upon a time, you could concentrate on one or two channels & know that your customers & potential revenue stream were there, but now, it seems a new portal / platform is appearing almost weekly. Now even the most adept marketers are faced with the unenviable task of determining the most suitable channels from dozens & dozens for each client they are assisting.

So how can YOU, the Small Business owner be expected to maintain your own social media marketing strategy & still run your business effectively.

Well if you follow these quick tips, you can achieve a semblance of balance.

Of course it would always be preferable to get a professional in to help; However being one myself, I understand small business & am always here to help as & when you are ready to take that step. But for now – Heres some help.

Facebook – 

Active-Facebook-icon

1) Ensure you have a “Business Page” – Don’t be tempted to use your personal page

2) Brand the header & have a comprehensive “About us” section

3) Respond daily to comments / posts on your wall

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers.

Twitter – 

Active-Twitter-icon

1)  Respond to Comments & RT’s daily 

2) Post at least 2-4 Tweets daily, Thanking new followers & Linking to your sites

3) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers. 

 

Pinterest – 

Active-Pinterest-icon1) Create at least  6 – 8 boards

2) Re-pin at least 4- pins daily

3)  Engage with the above channels – making sure you follow their Pinterest channels too

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers

You can see I have said DON’T automate – The reason I say this is explained more Auto-Tweets a BIG FAIL!

The above should take no more than an hour or two to do well – Which is ok, if you have that time & if you know what you are doing. 

Personally, I would suggest using someone like Rocoja to help. 

Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Retail Recruitment in the UK

14 Aug

A number of the small businesses I work for are in the retail sector and they are bearing a heavy burden during this recession. Bad news seems to abound at the moment, especially from large retailers who are making redundancies, to the UK being the 4th worst payer in the retail sector in the European Union.

Well, this may be so for some larger companies, BUT thank fully not all & thankfully we have a skilled, experienced workforce available for employment right now. This can only be a good thing for the retailers who recognise the positives which can be taken from the current economic situation!

So where should you go if you are looking for these people?

ImageYou would need to access the portal retail managers and retail sales professionals are using now for their career advice.   Sadly, this is something lacking previously in high street agencies & job centres so now they have Retail Human Resources.

RHR insist on meeting all candidates face-to-face and are constantly measuring their own response standards. They are as dedicated to the candidates as they are to the clients which leads to full commitment of service.

For retail job seekers, it means RHR are in a better position than any other consultancy to help professionals find a rewarding job with a retailer that will perfectly compliment skills, experience and ambitions.

For retailers who are looking to hire, it means you will be offered a diverse range of recruitment services which will enable your vacancy to be quickly filled with suitably skilled people.

It’s the portal I suggest to my retail clients.

So if this is your industry, or indeed, if this is your profession, take a look 🙂

As with any recommendation I make – Please please let me know if you make use of this.

Thank you

Karin

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

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Twitter – @RocojaSurrey

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