Tag Archives: cheap

Gathering Intel

14 Nov

Part of the services I offer is the “Build a Database” service.

This includes capturing details of followers/friends (where possible) on FB / Twitter & placing these details in a basic format

(more commonly excel). This can be from scratch or from an existing list of followers.

This usually doesn’t cause much of an issue as I (or one of my colleagues) am the one compiling the list from scratch & 99% of the time this is done electronically (straight onto excel).

However I have recently come across a number of small businesses which are run from home offices etc, where the owner / director is still keeping manual records. This is something I happily transfer to electronic however I have been astounded at the level of sensitive information people have lying about in their home-offices.

I’ve seen folders full of names & addresses; customers scribbled down in haste and with information so sensitive its astounding.

Collecting customer information is VITAL for small business, a basic database is essential for mail-shots/loyalty schemes and information such as this used correctly can breed customer loyalty & promote sales.

However you must never forget your responsibilty to keep this information secure.

If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998.

see :- Data Protection

Please email me with any request for quotes on how to transfer your paper files to a basic database easily if you are in SWLondon or Surrey.



a Small Business supporting fellow small businesses.

Oh & PS – Try to make the writing easy to decipher – Pretty please

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Social Media – Give it time!

29 Oct

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales or referrals.

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (Geographical area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience.

Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you – Would you attempt re-wiring your home if your lights were flickering or would you get in a professional?

And if you think its expensive hiring a professional to do a job – try hiring an amateur!!!

In all seriousness though, try to get a business in to help you that is as “size-relevant” to yours as you can!

Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!.

www.Rocoja.co.uk   A small Business supporting small Businesses.

Is this relevant to you? – Click Here!

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A Cheaper Accountant for Small Business

31 Aug

I have been looking for a UK Accountant recently for a small business I help out with.

My accountant lady is lovely & if she wasn’t so busy, she would’ve jumped at the chance of helping out a fellow SME;

However she couldn’t take on any more, so this left me looking for an affordable accountants that would meet all my clients business accounting needs


I asked for recommendations via the usual channels, networks I have on Twitter & Facebook & a number of people mentioned http://www.CheaperAccountant.co.uk.

First thing I thought was, “lets hope it does exactly what it says on the tin” as finances are always a priority for SME’s, BUT of course more than this we needed someone with experience of working alongside small businesses & who would understand them.

With this in mind, I have now had time to speak with the people behind CheaperAccountant & can safely say, I feel confident that they know what they are talking about.

They cater for every size business, but their main clientèle are the small enterprises, which means they are well versed in our kind of accounting & issues.

They also have a transparent pricing policy – all on the website for the world to see, which is amazing in this economic climate & something I fully applaud!

Their services are available on-line & range from Full accountancy to Limited company start-ups, Self-assessment & dormant accounts.

So how can they work just as well as high street accountants, yet charge so much less. Its simple really (& something many of us SME’s are doing ourselves) – CheaperAccountant has a lower cost base than traditional accountants due to the fact that they operate on-line & have no high street premises. This means they have no large outgoings such as rent & rates to cover & that cost saving is passed down to the clients they help.

They also offer a number of different on-line accounting software packages (& support) which means practically anyone can use their services from any web browser at their convenience.

So if the “Systematic production of information about an enterprise” has you in knots (That’s accounting to you & me) – give them a call or click on the link below..


As always if you do make use of any of my recommendations, I would love to hear your feedback.

Please contact www.Rocoja.co.uk via the buttons below.

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Stumble upon     Twitter Rocoja

Kind regards


Rocoja Limited 

Saving some Money on calls!

2 Feb

I have been searching around for money-saving tips for small businesses again & have stumbled across a brilliant idea – save money on calls!


OK, It may sound like a bit of a misnomer, but more & more nowadays, business calls (including those of us running Small businesses) are made from our mobiles & on top of that, many of us are making more & more calls to international destinations.

Having a cost-effective solution for this problem can be paramount & make a massive difference to the bottom line.

I was also impressed at the quick way this service can be implemented & the fact that the company have represented itself, not as a global conglomerate, but as exactly what it is… A fellow small business – called “NiftyNumbersuk.com” – who are using the world-wide web & social media to build up a following & hence pass on discounts to the users the more they build up.

I also looked at the landline option, which doesn’t apply to me, as practically everything i do is via mobile; However the process is just as simple for these calls & just as cost-effective! Win Win for anyone using it….

The greatest thing with this & so very important for small businesses is they do not tie you into a contract, there are no prepayments to make & no commitment.

In the words of the company itself.


Get Thrifty – Call Nifty

Follow them on twitter for regular updates also – @MoneysaversUK

& please as with everything I write about, let me know if you make use of this.

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