Tag Archives: Customers

Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

Upcoming event – Celebrity Charity Football Match, Ashford

16 Mar

Thank you for the mention to WhatsOnWhere

Upcoming event – Celebrity Charity Football Match, Ashford.

Theres a CELEB FC Event in Kent this weekend – Sunday 22nd March.

CELEBRITY TEAM EXPECTED 

Charity Football Kent

Rob Lamarr – Channel 5 Supercasino – Celeb FC Goalie

DJ Pied Piper – UK Garage Legend – Celeb FC “Player/Manager”

Andy Taylor – Singdate

Mr Rootsy – X Factor

Darren Taylor – Striker / Sponsor

Mark Anthony – Radio DJ

Johny Pach – TV Presenter

Shameek Farrell – Ex Semi-Pro Footballer

Danny Page (Pagey) – Radio DJ

J_Milz – Urban Music MC

Danny Legend – UKG Producer

Josh S – Model

J-Rock – BigBrovaz

Carl Owen – Model / Actor

Simon Osborn – Ex Semi-Pro Footballer

Leo The Lion – The Streets / The Voice

Gareth Graham – Ex Semi-Pro Footballer

MC Kie – UK Garage Legend

This is a charity benefit match in aid of the new sports pavilion at Charing FC, all funds raised will be going towards the completion!!

Events on the day to include;
** CROSS BAR CHALLENGE**
** RAFFLE WITH A TOP PRIZE OF A WEEKEND BREAK IN CORNWALL**
**BBQ**
**GILLINGHAM FC CHEERLEADERS**
**BOUNCY CASTLE**
**FACE PAINTING**

And much much more!!

Tickets are £2 for an adult, £1 for children or £5 for 2 adults and 2 children!

GATES OPEN AT 1PM

**Celeb FC players don’t get paid to participate, They are all volunteers, as are the admin & support team, because of this some members of the squad might not be available, and cancel at short notice.

Please contact us, if you would like some assistance from Celeb FC.

 

Stumble Upon   Celeb FC Facebook Twitter Celeb FC  Google Plus Celeb FC

Info@CelebFC.co.uk

Social Media for Small Business – Why Wait?

15 Dec

The Importance Of Social Media In Business 

As a business, no matter the size or industry, you have to consider one thing very seriously: where do you get your customers from?

social-circle

Chances are in most cases, and certainly in the more traditional or manual based industries such as plumbers, builders or mechanics, your customers come from repeat business and referrals.  So if you have one happy customer who then refers one friend to your business that is a real bonus. Now consider this the: the 500 million people on Facebook have an average of 336 ‘Friends’ to share content with.  If that same customer goes on to their Facebook page and recommends you, ‘Likes’ your business page and shares it with their ‘Friends’ you have effectively been given a personal recommendation to 336 new potential warm leads without spending any money and without lifting a finger!  Next thing to think about is that your customer in question will on average check his or her Facebook page on their Smart phone around 14 times a day.  This gives you the incredible benefit of being able to remain at the forefront of their mind next time they require your services or a friend requests a recommendation.

Putting The ‘Social’ In Social Media Comes In. 

When you create a social media account you are not there to sell your services.  Alison Evans from F.E.W. Waterproofing says: “You have to provide information and…be prepared to share your knowledge. It’s a different mindset for small business…you must make yourself the authority figure of your field”.  

So yes you can throw in the occasional deal or offer within your posts, but generally you are there to build and develop a relationship with your current and potential customers whilst simultaneously building a database of people who know about you and may need your business.  So update your business pages with easy, fun and relevant content such as:

  • Blogs or news articles relevant to the local area or your business
  • Infographics
  • New technology or techniques in your field of expertise
  • Tips and tricks
  • Photos of you ‘on the job’
  • Videos of you to help create the feeling that you are the ‘go to’ authority in your industry
  • The occasional offer in return for a subscription to your email database

Update your social media accounts every day, or at the very least every other day, so that at least once during those 14 visits your customer will see your post and be reminded of you and the fantastic job you did, even if it is only subconsciously!  blog-writting

Creating an interesting, relevant ‘guru-like’ status is easier and quicker to do on social media than it is on a website or in person, and by adding in the local news or interesting blogs and infographic posts too you are opening up your relevancy, interest and customer potential far more than by simply posting your website link and price list every day.

The Social Media Platforms For Business 

The key social media platforms to use for business are Facebook, Twitter, Google+, Youtube (due to the current surge in popularity of videos on social media at the moment) and your own website blog.  You can occasionally run paid ads on Facebook, but don’t waste your time paying for ‘Likes’ as you get far more return from ‘organic’ Likers such as the ones from your customer and their friends than strangers who happened to see your advert and clicked Like.  For example, that stranger may live on the other side of the world and so by default they are no ‘use’ to you as a business and you have therefore wasted your advertising spend.

If the concept of using social media every day is daunting to you, or else you are far too busy to put the necessary time in to build your followers, fans and likes, then contact a company like Rocoja; Any social media management company, aimed at looking after small businesses  should be able to give you an appraisal of your existing online presence & an overview of what they can do & how. This should be a free service…..

The main issue for many small, fledgling or even well established businesses who attempt to use social media is that they set up basic websites and social media platforms filled only with poor content and then (unsurprisingly) get little or no return.

Having someone to help you, who knows the “arena” is invaluable.

So don’t worry, it takes a little while to build your online persona, but once you have the right help on board, you will wonder why you waited so long!

For any more help / advice  or Small Business Tips & Trick

Please contact us

contactus

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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Stay Safe – Email Invoices

3 Nov

Rocoja Limited has just had the email below sent through –

Email Virus

It is appearing as an invoice from TM Group Billing with a subject of  “A new invoice has been created”.

Attached to the email, is what looks at first glance to be a Document (word doc).

This is another email scam, aiming for a click on the document as the originators of these viruses are being a little more clever now, by using what look like business email addresses and associated subjects that may entice a user to read the email and open the attachment.

A shift has recently happened, which has seen a high proportion of these scam emails, being targeted at small businesses, with the hope of getting a better response.

Practically all of these also have a password stealing component, with the aim of stealing bank, PayPal or other financial details along with your email logins.
Many of them are also designed to steal the Facebook and other social network log in details of small businesses, along with Website log ins & FTP files  (if you manage your own site).

The companies & employees who are mentioned in the emails are normally completely  innocent and have been picked at random.

Never get involved in any way, even if your “good” heart tells you to let the company involved know what’s happened; the best advice is – dont.

With regards to the aforementioned  TM Group “new invoice” email; on hovering over the attachment, it appears to be a genuine word doc attached, however it is most definitely corrupted and contains a horrible virus.

Overall – all I can say is – Be very careful with email attachments.

The basic rule is NEVER open any attachment to an email, unless you are expecting it.

Also – as great as Virus protection programs are; don’t just rely on the “Real-Time” scanning available with many of them – If you absolutely have to check the attachment – do this..

Save the document to a safe location on your computer, normally your downloads folder or your documents folder and THEN scan it with your antivirus.

Many antivirus’s do not automatically detect macro-viruses in real-time protection and you need to enable document or office protection in the settings.

Also be aware that there are a lot of dodgy word docs spreading that WILL infect you with no action from you if you are still using an outdated version of word. This is a good reason to update your office programs to a recent version and stop using office 2003 and 2007.

Many small business owners use older versions of office programs, because  they are convenient, have the functions and settings we are used to and may have never seen a need to update to the latest super-duper version.

BUT the risks in using older version are now seriously starting to outweigh the convenience, benefits and cost of keeping an old version going.

I strongly urge you to update your office suite to the latest version and stop putting yourself at risk!

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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A brief history of the Internet & Social Media

2 Aug

And why it applies to your “Brand”.

For the purposes of this blog the term “Brand” applies to your Small Business, Event, Personality, Celebrity, Goal etc etc – Whatever you are using Social Media to tell the outside world.

Internet Use

The term #Socialmedia refers to Internet sites where people interact with each other &/or business’s, celebs & products etc; where they can share & discuss information & idea’s. Recently this has become far more involved with multimedia playing a huge role & the most engaging posts are now a mix of personal words, pictures, videos and audio.

In the late 1960’s a crude form of internet was created, which led to the first email being sent in 1971.

In the late 1970’s a couple of friends created an online bulletin board, which was used to share information between them. This was the first ever Online Community.

This was quickly followed by a number of Universities in the USA, using online boards to share information amongst students.

In the 80’s things began to move very quickly & Dial-up access was pioneered by a number of American companies, allowing just over 1 million people to “get on-line” for the first time ever.

The biggest of these was AOL (America On Line) which first opened in 1985.

During the last year of the 80’s a British engineer named Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), this work was to become the foundations of the World Wide Web.

In 1993, CERN donated the WWW to the world – Servers started to appear all over the western world & Browsers such as Mosaic were born.

1994 saw the birth of BHI’s Geocites – where users could create their own webpages. This became a community of over 138 Million sites before its eventual closure in 2009 (USA). Yahoo opened in this year & to this day still owns Geocites (which are still hosting websites, but only in Japan.

In 1995 – Headlines were abounding such as “Internet Blah Blah – Hype Alert” – as many didn’t understand the impact this was going to have on the future.

Blogging & Users own profiles began appearing in 1997 – AOL now had an Instant messenger function & the internet was starting to flourish with rich, diverse information.

Google opened in 1999

Leading up to 2000 there had been a flush of “Domain pirates” – People who bought the domain names up as soon as they were available & then sold them to whoever really needed them for vastly inflated sums. There were also a number of hastily created internet companies & in unfortunately for many, in 2000 the DOT.COM bubble burst.

However in the early 2000’s – along came Apple & Wikipedia & the internet rapidly recovered itself & with over 50 million people on line (34 via AOL) – there was a boom in information & products & services available.

2003 saw the opening of the Social networking site aimed at professionals – LinkedIn.
A music oriented download portal – ITunes & a Social networking site – MySpace

2004 Saw Facebook launch, along with Flickr & Digg

2005 – Along came Bebo & YouTube – There were now over Billion Web Pages.

In 2006 Twitter was launched. – During this time, Google was receiving more than 400 million search requests daily.

2007 Saw Facebook become partly owned by Microsoft & they began to accept advertising, They also allowed 3rd party developers to install apps on their pages. This year also saw the launch of the first iPhone by Apple.

In 2009 it was estimated that the internet had over 59 Billion webpages, but had become impossible to keep count.

Facebook grew to over 400 Million users in 2010 – With the internet now being the prefered way for people get their News… (both social & world). Apple also released the first iPad Tablet.

2011 saw Social media communication surge with Facebook having 550 Million users & Twitter having 70 around 70 Million tweets sent daily.

In 2012 it was estimated that at least 2 BILLION people use Social Media With access being available via smartphones and tablets, as well as TV’s & Computers. New sites are emerging constantly, to keep up with the demand for information. The top ten social networks of this year are Facebook, Pinterest, Blogger, Twitter, Google+, Tumblr, WordPress, LinkedIn, MySpace & Wiki.

2013 saw the following statistics emerge.
YouTube Users = 1 Billion
Facebook Users = 1.11 Billion
Twitter Users = 500 Million
Flickr Users = 87 Million Users
LinkedIn = 225 Million Users
Google+ = 343 Million Users
DropBox = 100 Million Users
Blogs (across platforms) = 156 Million
Reddit = 69.9 Million Users

There were live tweets sent from on board the International Space Station this year also.

This year – 2014 ????

It is estimated 85% of the entire population of the world is now connected through access too, or use of the above!
It is estimated at least 25% of the world’s population use Social Media as the first port of call to get information daily.

Facebook has been active for 10 years now – There are many camps who say it has had its day… The audience has moved on & people are looking for quick “soundbite” sized information, Hence the emergence of image / video based social media such as Vine & Instagram & Snapchat.

So the message is – YOUR Business / Event / Character / Persona / etc etc  NEEDS to be on Social media.

The Audience are like sponges, soaking up information about you. (Or your competition if you are not on there)!

Contact info@Rocoja.co.uk for information on how you can  have a presence for as little as £1.80  Per Day.

Not Automated – Not a robot – Not generic – BUT targeted & bespoke…..

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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Why hiring an electrician to do the wiring is the right thing to do!

29 Jun

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting  bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales/referrals;

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience. Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you again – Would you attempt re-wiring your home if your lights were flickering? Or would you get in a professional?

(My last recommendation would be, try to get a business in to help you that is as “size-relevant” to yours as you can! – Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!).

www.Rocoja.co.uk   A small Business supporting small Businesses

Is this relevant to you? – Click Here!

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