Tag Archives: Events

8 Social Media Terms you NEED to know

4 Oct

Social Media






1. APP –

The term App is short for application. Which is a shortened version of “Application Program”

An App is a small program that is usually free-standing but runs alongside an existing platform, such as Facebook or Twitter & brings an addition element to that platform, such as a

game app, like app, follower app – You can also quite easily have a custom App developed for you – One which will do practically whatever you would like it to – such as record visitors, send out company info, take information etc.


Content is the information you place on your social media platforms, such as videos, blogs, images & text. Good quality, original content is key to gaining trust from followers.


On SocialMedia, the engagement is how much interaction there is in relation the Content (see 2.) you are posting. this is usually measured in “Likes” , “Followers, “Shares” etc.


This is an illustration that shows information, especially numbers & statistics, in a pictorial format.

5. SEO –

Search Engine Optimisation, the process of making websites content visible to the audience, usually via carefully worded posts on blogs, tagged pictures, images & content.

6. TAG –

A word or mark that appears on a photo etc that is designed to let your followers or friends know what you are doing or where you are , or indeed about a product / service you like.


This is content (see point 2.) that is produced by the general public,rather than by the company or people acting officially on behalf of the company.


A live meeting or presentation, sent out to “attendees” via the internet. These can be interactive & viewers can participate, asking questions.


Please read my other blogs for some more tips & hints.

Social Media & The Workplace

Social Media for Events

My Fave Social media Platforms

Do I need Social Media?

Should I Automate my Social Media?

I hope the above helps.


Please join Rocoja on any of the social media platforms below

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Social Media for Events in 13 steps

26 Jun

Events Character Means Concert Occasion Events Or FunctionsA quick “How to” guide 



1) Prepare the information you need – Location / format etc

2) Define your goals

3) Learn where your target audience are – (research their online habits)

4) Decide on appropriate Social Media forum (Pinterest/ Facebook / Twitter etc)

5) Create the platforms (grab same names / Very similar names across all you use)

6) Brand the platforms – Using relevant colours / icons / logos

7) Create an engaging intro & post onto relevant communities/groups

8) Decide on Hashtags & keywords & ensure their use across platforms

9) Support & encourage pre-event networking

10) Ask for ideas from the community you build – create an engaging atmosphere

11) Ensure regular linking to sales portals such as eventbrite or your webpage

12) Create social links to other communities / groups in same arena

13) Near to event, create a “count-down” to increase the anticipation

OR Spend your time building your event, doing the fun part and hire a Social Media consultant to help.

It’s not expensive as you may think & they have “contacts” which may help in disseminating your info & event out.

Contact info@Rocoja.co.uk for details of what we can do.


Please join Rocoja on any of the social media platforms below

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Full online management for Small Business

15 Aug

This may help anyone of my followers who are struggling with PPC & We design etc – Contact Zak, he is great!

Rocoja's Blog

I have taken stock of the services I offer over the “Christmas Break” – Obviously there’s the Virtual Assistant work I do, but there are also the Social Media roles I perform (& have to say LOVE doing) for a number of small businesses.

But as technology is moving at such a fast pace – I want to ensure the small businesses I service get the best range of services from me & if I cant help – I want to source good quality companies which can:-

To that end I have found SuperbSearch Image

Some of the main things I have been asked about over the course of 2012 which are (at the moment) outside my own remit & knowledge base are On-page Search Engine Optimisation, Pay per click advertising & Meta-tagging etc.

If you are anything like me, which I am assuming you are, as my blog is…

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Harlow FoodBank

3 Jul

Please follow @Harlow5Aid & read all about the great things going on on Sunday July 28th, for 5 wonderful Charities….

Harlow 5 Aid

One of the 5 great charities being supported by what all of us involved believe will be the biggest charity event Harlow will ever see; is Harlow Food Bank.

Image A charity dedicated to feeding local people who are in crisis.

Sadly, Harlow falls into the bottom 30% of most deprived areas nationally & this can mean if a redundancy or illness etc strikes, a stable situation can rapidly deteriorate, leading to relationship breakdowns, home repossession or worse.

Harlow Foodbank & the wonderful volunteers there-in work to support people who find themselves on the edge of crisis…

This support is achieved by providing nutritionally balanced emergency food to people in crisis who have no where else to turn.

Its a community project, working closely with churches, local business, Schools & individuals purely to support those in need.

You can help, whether you are a Harlow resident or just a kind &…

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That Sinking feeling – LADIES our heels deserve better!

16 May

Despite my suited & booted appearance for most of the time, I am a huge huge football supporter.

I like to go and watch games (Unfortunately not premiership matches as I am not yet a millionaire), but local teams & also charity matches.  (The most recent one www.Rocoja.co.uk is helping with is @Harlow5Aid – please take a look).

But something that drives me nuts when I go to matches & has also reminded me of how some other events were blemished; is when our heels sink into grass.

Grass on Heel

Its a nightmare, you either spend your time constantly leaning forward, trying desperately not to put weight on the heels, or hurt your calves by straining to walk on the balls of your feet but without looking as if you are “walking on the balls of your feet”.

Or worse case scenario you resign yourself to the inevitable ruined heels & walking around with lumps of grass clinging to your precious shoes.

Well Not any more –

I’ve discovered PENNYHEELS


These clever little self adhesive, penny sized discs stop your heels from sinking into the ground.

They leave no marks on your heels, even self coloured suede is safe!

They are small & discreet enough to be carried in a purse & used only when  needed.

They are easy to apply & are disposable.

Funnily enough, these clever little Shoe-savers are the brain-child of a  man, named Stan, who was challenged by several ladies at a wedding, to come up with a solution to their sinking heels.

He looked at buttons, plastic caps, spikes, tapes and adhesives. He investigated the most appropriate size (too small and you would still sink, and too big would simply look stupid!) and colour (black, too dark, white, too bright, clear – perfect!). He looked at all the different types of adhesives out there, and even investigated how much the plastic disk should bend and ‘give’, so it can move with different surfaces. He also looked at all the different type of stiletto heels out there, and all the different sizes. He made sure his solution fitted them all.

Now over 25000 Pennyheel sales later has proven how much we ladies needed this answer!

So I say, WELL DONE STAN & thank you, I’m buying mine for the Charity Event I’m attending in July (Also a few spare pairs in case I receive any Summer Wedding/event invites too).

Seriously girls, for the sake of under £3 – Your shoes are saved!

What are you waiting for?


Like every blog I do, please let me know if you do use this.


email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

What a day – Social Media working at its best

22 Apr

Yesterday was one of those days that restores your faith in humanity!

I have spent the best part of every waking hour of the last five weeks or so, calling in favours, begging friends & colleagues to help with the frantic arranging of a Charity Celebrity Football Match.

Celebrity team

It was being arranged by a lady who had taken on a bit too much & who needed someone to get the advertising, social media & celebs on board. Well anyone who knows me, knows that is right up my street & encompasses my entire work history in a nice neat package.

What made it all the easier to say yes to & to throw myself into was the little girl at the centre of it. Although she probably doesn’t realise what’s happened this weekend was all for her, she will hopefully benefit greatly from the funds raised by everyone who banded together & did their bit!

But that will be dealt with more on her blog – This blog is for Rocoja.

So, here I would like to identify the steps taken to organise the event from a social media point of view.

 Setting up of the Blog first thing to do – week 1.

This is something I as a company would always try & get any of my clients (usually small businesses) to do, Blogging is the new “chat over coffee”, its the “personal recommendation”, its the “Look at my new hat” phenomenon…. People write about anything & everything & for a small business, you should have not only a web presence in the form of a site (even if is a static 1 or 2 pages), but you also need a safe place where people can feel they are not being sold to, but are being invited into your world & can find out about you & your likes / dislikes, habits & life… After-all if you want them to trust you in their home/buying your services/supporting your charity, you have to tell them a bit about you. Blogging is perfect for this!

Evie Mae charity

A blog for this Charity event was my first stop, get it branded, after-all its a Celebrity football event, so along came pictures of footballs & stars & goalposts etc, with a reminder that it was for a little girl (in the form of her favourite character – something I absolutely had to get right for the family).


The next thing was to get a Twitter account going & get following people – Celebs I have had the pleasure of working with previously & ex-colleagues & friends I knew I could count on to help were my first port of call. After that came the organiser who was originally trying her best to get this going & also some of her friends who had also already through their connections, had celebs express an interest in playing.

Twitter was branded in the same distinctive style (same as I advise my small business clients, keep it simple & keep it clean).

I was extremely humbled by the contacts who I had, who immediately said yes to our request for help. It just shows that nice people are just “nice people” regardless of where life takes them!

Blog’s went out every 5/6 days with updates on which celebs were replying, with links to Twitter & also this also led onto the branded Facebook pageFacebook evie mae

Daily alerts went on here along with news from Celebs pages, photo’s of the event arena, details of tickets/sales/fundraisers/organisers etc – anything that can get interest.

There were also links to my Small Business forum’s / associated companies & also friends companies, again all to expose the site & the cause to the widest range to media available.

This eventually included (last 2 weeks) the local newspapers / Radio Stations & Local TV via a comprehensive Press Release, emailed to any  local reporters (Some of whom I am lucky to have worked with previously) & news blogs/sites, along with Social networking sites, such as Mumsnet / Kingston Chamber etc.

Back-links were built via local story’s / Twitter /related blog’s etc all to increase ticket sales & raise awareness.

Tweets went out via scheduling software daily at random times, these were then manually placed on Facebook & manually linked out.

Blog posts had built-in White-hat back-links & built-in related media, also then linked through to celebrity sites & their own Twitter feeds & sometimes Wiki pages.

The last week before the event saw me staying up till silly o’clock cropping & photoshopping photo’s for celebrity’s for the brochure & also writing their Bio’s – something I haven’t done since the infamous Hammersmith balls of the late 90’s where the celebs I would deal with then would call me the following day & beg me to gather the brochures up & take their details out as they had made a bit of a fool of themselves the previous night courtesy of Miss Bolly & Mr Martell hahahah

Overall, its been a hectic few weeks, BUT It has underlined for me, how great Social Media can be for bringing people together – After-all  I found myself actually ringing some people I haven’t spoken to in a long time & then seeing them again Sunday, catching up with familiar faces & making a few new friends along the way, which was lovely!

BUT also, it has shown what a huge difference what Rocoja does as a company; can actually make in a few short weeks if you dedicate effort & resources to it!

My point is, Social Media can be scary, but Rocoja can help you through it!

We will happily walk you through your own journey, if that is how you want to do it, or do the work for you (believe me, we are not a one size fits all outfit!).

Rocoja are a small business, like all of our clients & we understand the stresses & strains associated with that far better than Swish flash agencies – let us help you:

Let us organise your Social Media Event.

Even if that is just getting YOUR BUSINESS the exposure IT deserves!

For more details on the Celebs involved – CLICK HERE  for details of the Great Voluntary Celebrity Football Team

Celeb FC







Tamer & Karin


email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

Links below for news about the event

                                                              Elmbridge Guardian – Thank you Laura Proto

                                                Elmbridge Twitter 

                                                     TOWIENEWS Twitter

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