Tag Archives: Passion

Social Media for Events in 13 steps

26 Jun

Events Character Means Concert Occasion Events Or FunctionsA quick “How to” guide 

 

 

1) Prepare the information you need – Location / format etc

2) Define your goals

3) Learn where your target audience are – (research their online habits)

4) Decide on appropriate Social Media forum (Pinterest/ Facebook / Twitter etc)

5) Create the platforms (grab same names / Very similar names across all you use)

6) Brand the platforms – Using relevant colours / icons / logos

7) Create an engaging intro & post onto relevant communities/groups

8) Decide on Hashtags & keywords & ensure their use across platforms

9) Support & encourage pre-event networking

10) Ask for ideas from the community you build – create an engaging atmosphere

11) Ensure regular linking to sales portals such as eventbrite or your webpage

12) Create social links to other communities / groups in same arena

13) Near to event, create a “count-down” to increase the anticipation

OR Spend your time building your event, doing the fun part and hire a Social Media consultant to help.

It’s not expensive as you may think & they have “contacts” which may help in disseminating your info & event out.

Contact info@Rocoja.co.uk for details of what we can do.

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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3 Tricks I’ve learned over the years

15 Apr

During my extensive & eclectic career, I have attended many “sales” training courses, along with motivational & managerial courses,How to be the best courses & lots more all packaged up as “career enhancing”.

Training

Through the last quarter century I have come to realise that a few tiny tricks help far more than some ofthe “essential” tools I was given at the above seminars..

Today I will share 3 with you.

Trick 1:-  If you work in telesales, or customer services & are hooked up to a phone all day, put a Mirror on your desk. Whenever you are on a call, make an effort to look at yourself & smile… Sounds weird, but people can hear the smile at the other end of the phone line & it can lift a boring/tense conversation up.

Trick 2:- If you work in a customer facing environment, maybe at a Bar area, Serving bench. Install a large mirror on the wall behind you. Customers who approach you will then see themselves in the mirror behind you and the chances of them behaving irrationally or getting angry lowers significantly.

Trick 3:- Fake it till you make it; confidence is more important than knowledge in many scenarios. Don’t be intimidated by anyone, everyone is playing a role: I’ve come across many people who employed this strategy & eventually they became exactly the person they were “faking” at being. So fake your confidence, whilst all the while improving your ability.

My most valuable lesson learned was to be around positive people, in work, at home, in life in general.

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You are an individual, let that shine through & maybe give yourself permission to use the tricks above to help make life a little easier.

As with all my blogs – Please please let me know if you find any of this helpful.

Thank you

Karin

www.Rocoja.co.uk

Email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

Gathering Intel

14 Nov

Part of the services I offer is the “Build a Database” service.

This includes capturing details of followers/friends (where possible) on FB / Twitter & placing these details in a basic format

(more commonly excel). This can be from scratch or from an existing list of followers.

This usually doesn’t cause much of an issue as I (or one of my colleagues) am the one compiling the list from scratch & 99% of the time this is done electronically (straight onto excel).

However I have recently come across a number of small businesses which are run from home offices etc, where the owner / director is still keeping manual records. This is something I happily transfer to electronic however I have been astounded at the level of sensitive information people have lying about in their home-offices.

I’ve seen folders full of names & addresses; customers scribbled down in haste and with information so sensitive its astounding.

Collecting customer information is VITAL for small business, a basic database is essential for mail-shots/loyalty schemes and information such as this used correctly can breed customer loyalty & promote sales.

However you must never forget your responsibilty to keep this information secure.

If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998.

see :- Data Protection

Please email me with any request for quotes on how to transfer your paper files to a basic database easily if you are in SWLondon or Surrey.

Karin@Rocoja.co.uk

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a Small Business supporting fellow small businesses.

Oh & PS – Try to make the writing easy to decipher – Pretty please

Join Rocoja here

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Social Media – Give it time!

29 Oct

Although Rocoja has been very well received & I have been pleasantly surprised by the openness of many people to “Social Media”. I am still a bit disappointed when I get an email or have a conversation that begins or ends with – “I’m just gonna do it myself for now & see what happens”

My main frustration with this is that this conversation takes place 99% of the time after the business has identified that their Social Media strategy (If you can call it that) just isn’t working.

Whilst I totally appreciate that it is great being able to tweet out some interesting bits of news & the directors/owners are full of pride & want pretty pictures on the Facebook page; I know that these things are not leading them to sales or referrals.

I’ve seen a Twitter account (A lovely concept small business) with only 12 followers, which runs regular competitions, I’ve seen an account which regularly informs people where (Geographical area) the director is in the country (small haulage firm) – but gives no incentive for people to follow or indeed interact with the company.

I care about this because I love the freedom & whole new world of opportunities that Social Media has opened up & I love the fact that used correctly, Small Business in the UK can boom!

Some interesting facts for you –

Your customers are now using Social Media as an everyday part of their lives!

The “Silver-Surfers” (Over 55’s) are signing up to Social Media at almost the same rate as the Teenagers, it gives them a social avenue they had almost lost!

There are 4.5 Million Small Businesses in the UK – accounting for over 99% of all enterprise!

Facebook has over 30 Million unique users in the UK alone with over 90% being the adult (over 18) population -(Potential customers).

Twitter has almost the same with it nearing 30 Million users in the UK. 60% of which are 25-40’s (Customers???)

There are “Peak” usage times on both of the main platforms above – Do you know them?

The average person spends around 40 minutes on Facebook per session – (So you need to engage with them quickly).

Almost 40% of users have posted a “review” of a brand / service on-line. – This is great news for small business – FREE advertising, BUT how are you going to find these users?

Over 80% of customers will stop doing business with a company because of a negative experience.

Social Media can give you perfect opportunities to pick these customers up or indeed change their mind if the experience has been with you!

HOWEVER BE WARNED  – Social Media can be the only experience of your company that the potential customer has, so getting it right is very very important!

So – Now- Let me ask you – Would you attempt re-wiring your home if your lights were flickering or would you get in a professional?

And if you think its expensive hiring a professional to do a job – try hiring an amateur!!!

In all seriousness though, try to get a business in to help you that is as “size-relevant” to yours as you can!

Don’t go for over-kill, it’s not necessary & can be a very expensive mistake!.

www.Rocoja.co.uk   A small Business supporting small Businesses.

Is this relevant to you? – Click Here!

Join us here

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Horses for courses – Lights! Camera! Gallop!

17 Aug

I have had a passion since I was a youngster.  Horses.

I spent many hours indulging this love as a teenager. Not as some of my more lucky friends did in their shiny boots, perfectly fitting jackets & beautiful caramel coloured Jodhpurs; being ferried to Gymkhanas around the country….

No Karin spent her after school time in a Stable at the back of a large house in South London, mucking out & grooming for hours at a time, just so she could ride the horses when (if) the real owners never turned up. 

ImageSadly, I never was able to afford my own horse, but I never lost the love & have always been intrigued by Horses in film / print. Which led me to Lights! Camera! Gallop!

The author, Lesley Lodge, tells the story of the horse in film and television, from simple means of transport through to character parts and glamorous film star; This includes the silent film parts, swashbucklers and Westerns to present day films.

This wonderful piece of work takes you on a journey, where you can appreciate the beauty of horses in films and includes celebrity-style briefings on the horses in star roles in film and TV – including their make-up secrets.  

All the main genres of film featuring horses are covered, so there is something for everyone who has ever had (or like me still does have) a passion for these gorgeous creatures.

All the favourites are there such as Black Beauty and Roy Rogers’s Trigger alongside some that have gathered new fans more recently, such as the glorious Shadowfax (Lord of the Rings).

If I was a teenage girl again, this would be added to my collection in a heartbeat, especially considering its only £1.53.

As with any recommendation I make – Please please let me know if you make use of this.

Thank you

Karin

www.Rocoja.co.uk

email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

An Italian night to remember

20 Dec

Ahh my friends,

Christmas has not just crept up on me, it has positively run up and grabbed me by the scruff of the neck, screamed in my ear “I’m here” and then given me a bit of a beating in the pocket!

I have been so busy, I forgot to do Christmassy type things.. Or maybe forgot is the wrong word, I have been procrastinating in the vain hope that “Tomorrow” I will have more….

More money to buy presents, more time to wrap them, just MORE everything….

BUT I have also (very worryingly) not spent time with important friends and family..

So with that in mind, I was determined to take my best friend (my rock over the last year of building my new business) out somewhere nice.

So I looked around for somewhere to go, I wanted somewhere reasonable to eat, with an atmosphere befitting a pleasant girlie catch-up evening.

Italian made immediate sense to me… I don’t know about you, but I’ve always found that a good Italian meal can raise the lowest of spirits; can make the best parties better and if you are lucky, the passions of the Italian disposition can be transferred into the food and provide a unique & sumptuous experience.

Therefore after some research, I found Rossopomodoro, whose website promised the Italian passion I wanted with the added bonus of being only a 20 minute drive away!

Therefore, this Tuesday evening, I booked a table for 2 at the Chelsea restaurant.

When we arrived, the restaurant was pretty full, (YEP – on a Tuesday, which is always a good sign!) but we were seated immediately at our reserved table and made to feel very welcome as we were promptly & politely asked if we would like a drink. (Of course being a girlie catch-up, wine was on the cards… And very nice it was too)!

The layout was welcoming, tables not too close together to be uncomfortable, BUT close enough that I could have a sneaky peak at what others were ordering/eating (cheeky, I know).

I also spent some time watching the food that was regularly coming from the “open” kitchen area and every portion was generous in size & looked mouth-wateringly good to say the least.

Now let’s be honest – there’s nothing better than someone else cooking a meal for you, so a nice meal with good company in a relaxed environment is always very welcome.

So with that in mind we both scanned the menu and the Calamari immediately caught both our eye’s, and so we both ordered it for starters.

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When it came I couldn’t have been more impressed, the presentation was beautiful, even for something so simple and believe me it tasted just as good as it looked.

With the portions being just as generous as I had suspected on my arrival – I have to say it was one of the most indulgent starters I have had and well worth every penny!

MY friend hadn’t considered the portion sizes when she had ordered her main course and as the Imagesumptuous Fusillo arrived (Fusilli pasta with buffalo ricotta cheese, Neapolitan pork sausage and  Neapolitan broccoli, served with pecorino cheese) I could see this may be a struggle but one you could only wish to indulge in!

My main course was Braciola (Beef stuffed with pecorino cheese, peanuts and raisins stewed in a tomato sauce, served with mini roast potatoes) which again was an ample portion and a meal I will remember for a long time to come.. Absolutely stunning.

The meal ended on a real high, with my friend ordering the traditional lemon sorbet and I had Tiramisu (How can you eat at an Italian & not have Tiramisu)?

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The texture and consistency was of the sorbet was perfect. In fact she commented that it was “The best I have ever tasted” which added to my experience of an ample portion of gorgeous, warm velvety Tiramisu; made for a perfect end to a perfect meal.

Overall, I was very impressed with the restaurant, which made my Girlie night out so much more enjoyable.

 

On another plus side, my friend has suggested that she may be to take her very fussy husband there.

Well one thing is for sure: no one will be leaving hungry.

Hashtag STUFFED!

Thank you Rossopomodoro for a great evening – I will be visiting again.

If you decide to go, please let me know about your experience….

Karin@Rocoja.co.uk

www.Rocoja.co.uk

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