Tag Archives: Pinterest

The Language of Social Media

20 Sep

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Asus Laptop & get on-line to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientèle to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business or individual brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses, Charities and individuals who need to be in the midst of the Social Media buzz.

                          

Rocoja

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Social Media – Manageable or not?

26 Aug

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The number of Social Media channels a Small Business had to look at utilising for marketing purposes has skyrocketed in the last few years & consequentially the number of ways to  make a mistake, has skyrocketed too.

Once upon a time, you could concentrate on one or two channels & know that your customers & potential revenue stream were there, but now, it seems a new portal / platform is appearing almost weekly. Now even the most adept marketers are faced with the unenviable task of determining the most suitable channels from dozens & dozens for each client they are assisting.

So how can YOU, the Small Business owner be expected to maintain your own social media marketing strategy & still run your business effectively.

Well if you follow these quick tips, you can achieve a semblance of balance.

Of course it would always be preferable to get a professional in to help; However being one myself, I understand small business & am always here to help as & when you are ready to take that step. But for now – Heres some help.

Facebook – 

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1) Ensure you have a “Business Page” – Don’t be tempted to use your personal page

2) Brand the header & have a comprehensive “About us” section

3) Respond daily to comments / posts on your wall

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers.

Twitter – 

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1)  Respond to Comments & RT’s daily 

2) Post at least 2-4 Tweets daily, Thanking new followers & Linking to your sites

3) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers. 

 

Pinterest – 

Active-Pinterest-icon1) Create at least  6 – 8 boards

2) Re-pin at least 4- pins daily

3)  Engage with the above channels – making sure you follow their Pinterest channels too

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers

You can see I have said DON’T automate – The reason I say this is explained more Auto-Tweets a BIG FAIL!

The above should take no more than an hour or two to do well – Which is ok, if you have that time & if you know what you are doing. 

Personally, I would suggest using someone like Rocoja to help. 

Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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A brief history of the Internet & Social Media

2 Aug

And why it applies to your “Brand”.

For the purposes of this blog the term “Brand” applies to your Small Business, Event, Personality, Celebrity, Goal etc etc – Whatever you are using Social Media to tell the outside world.

Internet Use

The term #Socialmedia refers to Internet sites where people interact with each other &/or business’s, celebs & products etc; where they can share & discuss information & idea’s. Recently this has become far more involved with multimedia playing a huge role & the most engaging posts are now a mix of personal words, pictures, videos and audio.

In the late 1960’s a crude form of internet was created, which led to the first email being sent in 1971.

In the late 1970’s a couple of friends created an online bulletin board, which was used to share information between them. This was the first ever Online Community.

This was quickly followed by a number of Universities in the USA, using online boards to share information amongst students.

In the 80’s things began to move very quickly & Dial-up access was pioneered by a number of American companies, allowing just over 1 million people to “get on-line” for the first time ever.

The biggest of these was AOL (America On Line) which first opened in 1985.

During the last year of the 80’s a British engineer named Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), this work was to become the foundations of the World Wide Web.

In 1993, CERN donated the WWW to the world – Servers started to appear all over the western world & Browsers such as Mosaic were born.

1994 saw the birth of BHI’s Geocites – where users could create their own webpages. This became a community of over 138 Million sites before its eventual closure in 2009 (USA). Yahoo opened in this year & to this day still owns Geocites (which are still hosting websites, but only in Japan.

In 1995 – Headlines were abounding such as “Internet Blah Blah – Hype Alert” – as many didn’t understand the impact this was going to have on the future.

Blogging & Users own profiles began appearing in 1997 – AOL now had an Instant messenger function & the internet was starting to flourish with rich, diverse information.

Google opened in 1999

Leading up to 2000 there had been a flush of “Domain pirates” – People who bought the domain names up as soon as they were available & then sold them to whoever really needed them for vastly inflated sums. There were also a number of hastily created internet companies & in unfortunately for many, in 2000 the DOT.COM bubble burst.

However in the early 2000’s – along came Apple & Wikipedia & the internet rapidly recovered itself & with over 50 million people on line (34 via AOL) – there was a boom in information & products & services available.

2003 saw the opening of the Social networking site aimed at professionals – LinkedIn.
A music oriented download portal – ITunes & a Social networking site – MySpace

2004 Saw Facebook launch, along with Flickr & Digg

2005 – Along came Bebo & YouTube – There were now over Billion Web Pages.

In 2006 Twitter was launched. – During this time, Google was receiving more than 400 million search requests daily.

2007 Saw Facebook become partly owned by Microsoft & they began to accept advertising, They also allowed 3rd party developers to install apps on their pages. This year also saw the launch of the first iPhone by Apple.

In 2009 it was estimated that the internet had over 59 Billion webpages, but had become impossible to keep count.

Facebook grew to over 400 Million users in 2010 – With the internet now being the prefered way for people get their News… (both social & world). Apple also released the first iPad Tablet.

2011 saw Social media communication surge with Facebook having 550 Million users & Twitter having 70 around 70 Million tweets sent daily.

In 2012 it was estimated that at least 2 BILLION people use Social Media With access being available via smartphones and tablets, as well as TV’s & Computers. New sites are emerging constantly, to keep up with the demand for information. The top ten social networks of this year are Facebook, Pinterest, Blogger, Twitter, Google+, Tumblr, WordPress, LinkedIn, MySpace & Wiki.

2013 saw the following statistics emerge.
YouTube Users = 1 Billion
Facebook Users = 1.11 Billion
Twitter Users = 500 Million
Flickr Users = 87 Million Users
LinkedIn = 225 Million Users
Google+ = 343 Million Users
DropBox = 100 Million Users
Blogs (across platforms) = 156 Million
Reddit = 69.9 Million Users

There were live tweets sent from on board the International Space Station this year also.

This year – 2014 ????

It is estimated 85% of the entire population of the world is now connected through access too, or use of the above!
It is estimated at least 25% of the world’s population use Social Media as the first port of call to get information daily.

Facebook has been active for 10 years now – There are many camps who say it has had its day… The audience has moved on & people are looking for quick “soundbite” sized information, Hence the emergence of image / video based social media such as Vine & Instagram & Snapchat.

So the message is – YOUR Business / Event / Character / Persona / etc etc  NEEDS to be on Social media.

The Audience are like sponges, soaking up information about you. (Or your competition if you are not on there)!

Contact info@Rocoja.co.uk for information on how you can  have a presence for as little as £1.80  Per Day.

Not Automated – Not a robot – Not generic – BUT targeted & bespoke…..

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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My Fave Four Social Media Platforms

4 Jun

AND WHY!

INSTAGRAM

InstagramA perfect platform for showing off things in a very visual way.

Fast, snappy (excuse the pun) free promotion for your products & wares..

Integration to other platforms is relatively simple & can be achieved with the click of a button.

 

 

FACEBOOK

Facebook

Over 1.5 Billion users worldwide – so huge audience potential

Simple premise, updating is as easy as using your personal account – Just on your business page…

Once people start to like & share your content, your page gets seen more as facebook moves it up in its rankings.

 

 

TWITTER

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200 Million users with the capacity to interact with you in 140 characters or less.

Simple to find & follow relevant accounts.

Great concept of #Hastags which enables people to search for anything they need – so Hashtag your service / area /product & Bobs ya uncle!

 

 

PINTEREST

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70 Million users & growing fast!

Another great visual forum, but unlike instagram the emphasis is not on your own media, but on pinning & repinning other peoples “pins”.

Its basically an online scrapbook & anyone can open a “page” (board) & pin your products onto their page (board). This is then viewable & “re-pin” able by their followers & friends.

Pinterest makes great use of Keywords, so works really well if you have a good SEO strategy in place.

 

 

However – all of the above ARE great & can be invaluable in harnessing the potential of your business BUT like any job role, its better to have someone who enjoys the job, doing the job.

Have a read of my blog Social Media 101

Or take a peek at us via any of the links below…

 

Googleplus-icon Email-icon Youtube-2-icon Pinterest-icon Twitter-icon Facebook-icon

 

 

 

 

www.Rocoja.co.uk

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To Pinterest or not to Pinterest

8 Mar

So, what is Pinterest?

Pinterest started out as a forum for collecting (online) images of things that inspired the user, it has since evolved into a hugely successful marketing tool for businesses as well as individuals.

There are so many uses….

Personally – Its a Virtual Bulletin board 🙂

For instance, what do you do if you are online and see an image of something you love and don’t want to forget?

You could copy & paste it into an email & send it to yourself or you could save the page in your bookmarks (hoping the owner didn’t remove it) or print out the image & tuck it away somewhere. All seem like way to much effort –

Well here’s where Pinterest comes into its own!

Simply “pin” the image to a board you have created. You can save images of Wallpaper designs you like, Cars you wish you could afford, Flowers you want in your wedding bouquet, the list is endless.  Pinterest saves all of your pins on your account so that you can access them easily. You can also follow friends and “repin” things that they have already saved.

Of course you need a Pinterest account BUT its as simple as heading to www.Pinterest.com & applying. You can choose the names of the boards you want & whether they are public or private. Next step is to install a “Pin-it” button on your browser.

This magic button will allow you to “pin” things straight from your browser to your pinterest account.- when you’re in your Pinterest The Pin-It Button is available from Pinterest in the “about” section.

So – Thats all great if you want to have a personal account & “pin” inspiration for a Wedding/Honeymoon, or Pictures of Houses or clothes you like BUT what about for business?

Pinterest has quickly become the third-most popular social networking site in the world, behind only Facebook and Twitter.

The success is closely linked to its simplicity.  Retailers and businesses have warmed to this format extremely quickly & because Pinterest is all about sharing different things you find online, its immensely satisfying as a small business owner, to see users pinning  your products / pins.

BUT its not a solo game – You will not be very popular if you try to sell your services / items only to followers, You need to interact with users & create a Brand online.

Boards showcasing other companies / related products & services to your own will be well received, as will re-pins of the “competition”. It sounds at odds with old marketing methods, but the whole process is based on “sharing” & so you need to be seen to be interacting with like-minded businesses & potential customers, to truly get the full benefit of Pinterest.

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The other beautiful thing about Pinterest is the diversity of businesses on there – From Jewellery companies, Social Media companies, Designers, Property companies to Bakers, Artists & Charities.

I believe Pinterest can be adapted to benefit most businesses. Its not just for those that are very visual – Such as Clothing/Make-up…

However – For business, it needs a targeted & professional approach to ensure your reach is maximised.

Contact me if you would like further information.

Please join us by clicking the links below

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Twitter Rocoja

 

or here –

Karin

www.Rocoja.co.uk

email us here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

Social Media 101

28 Nov

Here I am going to simplify the process by which a social media campaign can & will enhance your marketing.

This is crucial for small businesses who are struggling at the moment as the majority of social media platforms are free to use (at the moment).

However – like most “free” activities, you really do need to use it correctly for it to work.

The first step is to work out what your goals are!

Most small businesses will want at least one of the following (some will want all of them),

  1. General marketing (getting your name out there).
  2. Interaction with the customer / potential customer base
  3. Sharing of idea’s / offers / competitions
  4. Showcase new products
  5. Drive traffic to your website

The next step is to identify platforms 

There’s no point in jumping into all & then feeling deflated when they dont work!

  1. Twitter – My favourite!  Connection with customers in short sharp bites of info.
  2. Facebook – 70% of users are small businesses / owners
  3. Pinterest – Create showcasing boards of products / merchandise & share out
  4. Blog – Lots of info, Gives a “personal feel” for customers.
  5. Linked-In – Very professional, Perfect for sourcing info on clients / colleagues
  6. Google + – after a shaky start, this is coming into its own – Just think, Google LOVES Google +
  7. Lots more – all of which need to be researched.

Now work out which ones are right for your business

  1. Do you offer a service that needs explaining?
  2. Do you offer products which change rapidly?
  3. Are your product lines static?
  4. Which demographic are you aimed at? Professional, Manual, Skilled, age related?
  5. Can you link from your website (some sites are not #Pinterest or #Instagram friendly)
  6. Are you able to identify the sites your competitors use?

Plan Plan Plan

  1. When should you post?
  2. Will your customers appreciate automated posts or will it turn them off?
  3. What time are your demographic on-line
  4. Are your services / products seasonal?
  5. What links are relevant to which of your target audience?

Now comes the hard work

  1. Make sure you monitor your presence
  2. Respond to direct messages/questions personally (not automated)
  3. Be proactive when trying to increase followers / likes etc – Research on this is vital
  4. Keep an eye on competitors
  5. Welcome all feedback, good or bad! Respond professionally & with solutions
  6. Actively engage your customers, welcome them into your “family” (business)
  7. Monitor search terms that are relevant & actively incorporate these into your plan.
  8. Join relevant groups / networks on-line.

Now if all of the above seems like a lot of work for something that is essentially a “free” tool, that’s because it is hard work…

The presence you develop on Social media will be there forever, you need to ensure it shows your passion for your business as well as your regard for your clients/customers. This needs to run hand in hand with informative & relevant content.

Your prospective client needs to feel that their very precious time is best placed with you.

Should you do this yourself?

Of course you can BUT do you have the time to do it properly?

Anything less than full attention to a social media campaign can leave you despondent & feeling let down. This is why you as a small business should invest in a social media manager or a consultant. This can cost as little as £1 a day.

Please read my other blogs on the subjects above for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Or contact us via

info@Rocoja.co.uk

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