Tag Archives: PR

Marketing for Performers

6 Apr

Everyone knows that nowadays it is vital to have social media campaigns running alongside every business, project, or creative venture.

However, sometimes musicians and performers can overlook this aspect of promotion in favour of creating and performing.

Thankfully this social media marketing work can be handed over to a professional company who will run your social media campaigns for you – ensuring consistent and beneficial delivery.

As a creative, your focus should be and usually is, dedicated toward your music; be that writing or performing. To become bogged down in all the extras that go along with promoting yourself can seriously take away from your time working as a performer, and your art is likely to suffer as a consequence.

Having a website is no longer enough, people expect to engage with you on a host of social media platforms be it Facebook, Twitter, Pinterest, Instagram or other. To do this well is a full time job and doing it well will really get you the exposure that you desire to move your career as an artist forward.

However, It is not just a case of interacting with fans via these channels either – think business’s who want to know more, radio shows, venues who may wish to hire you and so on – a professional company handling your social media will be interacting and networking on your behalf to take you to the next level.

PR Is important on 2 levels – Public Relations – Bringing you to your potential fans attention, as well as Page Rank on search engines are both extremely important and planning your social media posts around ranking in search engines is imperative & should be all part of the service your Social Media Company provides.

A dedicated company working for you will know that at least 12 weeks before you launch a new single you need to be posting on a certain topic in a certain way, building up momentum. Then they will know how to correctly follow up the release of a single to prolong the hype and encourage sales.

Having a professional marketing company manage your social media can really make the world of difference to your exposure and therefore your career, leaving you to concentrate on what you do best, make music.

Or contact us for some advice info@Rocoja.co.uk

We are to help, can provide references and will happily give you a free review of any marketing you have at present..

                          

Social Media Mistakes

1 Mar

One of the things I come across a lot in my line of work, is the questioning of how a company can obtain actual results or return on investment (ROI) through social media marketing.

The truth is that in the start of the social media revolution; to “appear online” was just enough and there were few companies on Facebook (and even less on Twitter), so it was easy to get attention.

With the popular adoption of social media, it is now even harder to keep companies prominent in this social standing wave. Moreover, social media is very different from traditional marketing.

Social M Mistake

These difficulties, adding to the fact that social media marketing is relatively new, cause small companies inevitable mistakes and costly missteps can happen.

Below there is a list of the top five mistakes (or gaffes) small companies can find themselves making..

Mistake 1: Speaking/Selling TO people instead of engaging with them

Many small companies see social media as another way to spread information, such as a website or news feed. Then they wonder why no one talks to them.

Example: “We continue following the people, but they do not follow us back! Why don’t they talk to us?”

The answer to this question in social networks is the same as the real world. Would you spend time with someone who just kept pushing their own agenda every time you met with them?

Start a conversation based on a mutual interest. You know that Just talking non stop about yourself, even if you move from group to group, will not engage people. They will become bored & “switch-off”.

Join the conversation, and add VALUE to the dialogues.

Instead of seeing social media as another place where you can disseminate promotional messages (offers, releases, new product announcements, etc.), businesses get better results by engaging with the online community by actively participating.

Mistake 2: The mentality of “If you build, they will come”.

Most small companies are excited when they enter Twitter and Facebook and then they look around and ask, “Where is everybody?”

Absolutely everyone is busy on the Internet connecting with friends, family and people who enjoy subjects of common interest. People do not have the time, interest, or simply ability to connect with each company or brand that tries to contact them.

As an example, consider that on average a person on Facebook is connected to 130 people and 80 pages, add to that groups and events. If each of these upload 5 publications in day, there will be more than 1,000 updates in one day to be seen by each individual.

Your company should have a plan to promote your accounts on social media with VALUE to those with whom you connect. Not simply create an account and consider that the world will interact!

Mistake 3: Obsession with having the largest number of fans / friends / followers.

A study done last July showed that only 3% to 7.5% of your Facebook fans actually see your posts.

Thus, rather than focusing on the amount of “likes” that your page has, you should focus on creating quality and relevant content so that you can build engagement with your followers.  Add to this, the new algorithms introduced by Facebook recently, aimed at enhancing the individuals experience by cutting down “spammy” advertising posts. You really have to know how to write & enhance your post.

Mistake 4: Not being prepared for questions or problems.

When small companies enter the world of social media, they should be prepared to answer basic questions from time to time. Consumers expect companies that are active in social networks to be able to respond as if they were a customer service desk; this means that if your company has constant problems, they are likely to appear on social networks.

This should not be a surprise to anyone, but unfortunately, many small companies are not prepared. Make a list of the 10 most frequently asked questions you are getting by phone or email and be prepared to deal with those in social networks.

Mistake 5: Lack of a clear plan.

The biggest root cause for not having satisfactory results in social networks is the lack of a plan. Since accounts on social media networks can be created free, it is common that most companies create and start publishing “things”.

The problem is that without a plan, some “things” that are posted are most likely to be of no interest to your target audience. Even if your audience is interested in “things” that you post, it may be difficult to create a link between social media interactions and the real value you are looking for. Example: engagement with the brand, brand building, brand association, orders, sales, conversions, etc. Without goals and a defined plan, it will be very difficult to measure any kind of success.

It may sound daunting – BUT Social Media is an absolute must for any business now.

However it doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

                          

Is Bigger always Better?

25 Feb

Rocoja has had the pleasure of working with some lovely new businesses over the last 2 years – From cake makers who work from home & celebrities starting out in the music industry to construction & building companies; all of whom needed some direction & assistance with their marketing.

From full marketing support with Flyers & e-shots to just handling Twitter; Rocoja has helped, advised & created business plans that has afforded them a stream of marketing opportunities they didn’t know existed.

However there are still those which take the business plan we prepare (For free) after spending time with them & learning about their passions & goals; researching their products & services, learning about their history & ethics; then go with a “larger company”.

Why – Because many businesses & individuals are still caught up with the “bigger must be better” falsehood..

Bigger Better?

One of the latest companies we have helped was paying just under £1000 per calendar month for a “Full Social Media presence” to be built. However this wasn’t translating into visitors to the website (an e-commerce venture) & the reports at the end of the month from the “Agency” was showing lots of work happening so it just wasn’t making sense.

Through a referral, we carried out a full investigation & prepared a detailed report, showing that lots of tweets were indeed happening BUT with no interaction. The same was apparent on the Facebook page – lots of posts, but only 7-10 people seeing each one & then no interaction.

Worst of all The Social media platforms were not even branded & looked completely separate from each other.

There was a conveyor belt  of “blogs”, “posts” & “tweets” on behalf of the business with links to websites & news stories BUT not relevant or researched & not linked back to the company.

We know that at the start of the Twitter revolution it was seen as a FACT that you had to have as many followers as possible to be even considered successful but now we all are painfully aware that just isn’t true. A business / individual trying to build a quality profile will need concise, targeted followers who will help grow a loyal customer/fan base, engaging  & sharing information..

My point is, did the large agency spend the time to know the small business; its owners, its history? Did it post articles that the companys potential customers would like to read about? Do you think it wanted to spend that time, getting to know its client?

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Or did it hope they were stuck in the Bigger is Better frame of mind & churn out analytics & charts which look good?

Yes a larger agency may have expertise & more manpower but a smaller consultancy has the expertise & flexibility they may not have (despite promising such). The smaller consultancy will also (usually) be much more accommodating with things you need actioned quickly, or invoices etc you need to defer a few days; as we understand time pressures & financial constraints of a small business much better than an “expert” in a team of people in a large business where they do not have to deal with such things.

We also feel a smaller consultancy is the best choice if you are looking for individual guidance, as well as marketing; as we are more likely to involve you if you wish & that can only be a good thing for your business.

Afterall hiring a consultancy gives you other bespoke options, such as having someone come in & help you on-site if you wish, to learn how to eventually take over the marketing yourself. Its also a great way to have the marketing completed, while you run your business but with the option to move to a larger machine if (we hope  – when) your business is big enough to warrant a bigger more impactful agency led campaign.

Unfortunately from experience of many of the small businesses we have assisted, the thing at the forefront of what the companies find when hiring a bigger agency is Bigger usually extends to the Bill at the end of the month!

Is Social media relevant to the Small Business Person?

Contact Rocoja Limited for help and advice.

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