Tag Archives: Rocoja

Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

Social Media Impact

10 Aug Social media, Small Business, Facebook, Twitter, London

Social media is probably one of the greatest revolutions ever in communication, and as such it has a great impact in how businesses are advertised and even run.

Social media, Small Business, Facebook, Twitter, London

By means of creating, sharing and exchanging information, ideas, images and videos, people have the opportunity to be part of a massive virtual community.

Regarding the business world, this immediacy and efficiency when dealing with information are helping (and will carry on helping in the future) monitoring trends, doing market studies, advertising and growing opportunities.

Benefits of social media go from simply sharing some piece of information socially to opening up new career opportunities or building up a solid reputation.

Social networks like Facebook and Twitter allow users to pass any information they want to the appropriate audience.

Used in business environments, getting the location, gender, age and other features of the networks’ users, companies can easily know which audience to target as well as finding new possible clients.

In addition to seeking people to help businesses grow and sending information directly to them, social media is a great to tool when it comes to feedback.

Any new product that is shown and advertised through social media and then shared by users will receive the opinion of many of those users; after the product has been tried.

This information can then be used by the company to improve.

Social media has been able to reach a level of advertising and passing of information that no other media ever could until now.

Information is passed directly from person to person without needing intermediaries; not only this but also the fact that social network users’ preferences and personal information make it much easier for companies to show their products to the right people.

Be it from a laptop or thanks to a mobile app, social networks like Facebook,Twitter or Pinterest as well as many others that may not be as popular yet, help build up a good relationship with customers and the three of them effectively serve both parties: business and customer

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

Stay Safe – Email Invoices

3 Nov

Rocoja Limited has just had the email below sent through –

Email Virus

It is appearing as an invoice from TM Group Billing with a subject of  “A new invoice has been created”.

Attached to the email, is what looks at first glance to be a Document (word doc).

This is another email scam, aiming for a click on the document as the originators of these viruses are being a little more clever now, by using what look like business email addresses and associated subjects that may entice a user to read the email and open the attachment.

A shift has recently happened, which has seen a high proportion of these scam emails, being targeted at small businesses, with the hope of getting a better response.

Practically all of these also have a password stealing component, with the aim of stealing bank, PayPal or other financial details along with your email logins.
Many of them are also designed to steal the Facebook and other social network log in details of small businesses, along with Website log ins & FTP files  (if you manage your own site).

The companies & employees who are mentioned in the emails are normally completely  innocent and have been picked at random.

Never get involved in any way, even if your “good” heart tells you to let the company involved know what’s happened; the best advice is – dont.

With regards to the aforementioned  TM Group “new invoice” email; on hovering over the attachment, it appears to be a genuine word doc attached, however it is most definitely corrupted and contains a horrible virus.

Overall – all I can say is – Be very careful with email attachments.

The basic rule is NEVER open any attachment to an email, unless you are expecting it.

Also – as great as Virus protection programs are; don’t just rely on the “Real-Time” scanning available with many of them – If you absolutely have to check the attachment – do this..

Save the document to a safe location on your computer, normally your downloads folder or your documents folder and THEN scan it with your antivirus.

Many antivirus’s do not automatically detect macro-viruses in real-time protection and you need to enable document or office protection in the settings.

Also be aware that there are a lot of dodgy word docs spreading that WILL infect you with no action from you if you are still using an outdated version of word. This is a good reason to update your office programs to a recent version and stop using office 2003 and 2007.

Many small business owners use older versions of office programs, because  they are convenient, have the functions and settings we are used to and may have never seen a need to update to the latest super-duper version.

BUT the risks in using older version are now seriously starting to outweigh the convenience, benefits and cost of keeping an old version going.

I strongly urge you to update your office suite to the latest version and stop putting yourself at risk!

For any more help / advice  or Small Business Tips & Trick

Please contact us

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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Colours in Business

16 Oct

logo's

 

 

 

The colours you use in your business, not only reflect your personality, they can affect how people perceive your business.

Colours influence our emotions & behaviour, so its critical to understand their relationships to business, so we can affect productivity & demand.

Afterall, we all want your shoppers/customers to spend more with you than your competitors, so the right colour choices are paramount.

Lets look at a few here:-

Green

Green

This colour is great for inspiring feelings of serenity; it’s an easy colour to look at & provides an air of trust.

It’s also associated with wealth, health & longevity.

 

 

Black

Black

This is used most often to promote luxury items, giving a feeling of power & strength.

Although often seen as a colour of intelligence, to much black can feel morbid & morose. So use it wisely.

 

 

YellowYellow

Seen as optimistic & cheerful, Yellow is a great impact / statement colour.

This is great for window displays etc as it promotes a feeling of being happy to impulse.

However it’s not a great colour for large spaces, so avoid painting your premises yellow.

 

pink

Pink

A calming colour, which is really attractive to the younger market, particularly women.

Great colour of choice for a service based business or one which uses lots of conversation, such as mediators etc.

 

 

GreyGrey

Immediately symbolises practicality & stability. However it can draw out feelings of depression & nothingness.

Often used to appeal to “older” markets, it can be seen as non-committal & bland.

 

 

BlueBlue

Creating a sense of security & professionalism this is a well used colour for financial businesses.

It’s also the most commonly “liked” colour – Hence why social media companies use this colour as a base.

 

 

RedRed

This colour feels forceful & dangerous & appeals to fast paced thinking, it creates a sense of urgency & is used

a lot to promote impulse buying.

 

 

Purple

Purple

Associated with respect, loyalty & luxury, purple is often used for problem-solving businesses.

It represents creativity & passion, along with knowledge & tenacity.

 

 

This is  only a quick guide, so don’t forget that these colours can be mixed together & used in varying degrees to utilise a little or a lot of what they represent.

One of the best things you as a business can do, is research your market before making a choice on your branding colours.

Take a look at these

Facebook & Twitter – The colour they use is perfect for encouraging people to interact.

Twitter-icon

Facebook-icon

 

 

 

 

 

 

McDonald’s – The colours they use are cheerful, optimistic & aimed at impulse buying. (Remember Red  is aimed at creating a sense of urgency).

download downlocad

 

 

 

 

 

Please contact us if you are considering a new/improved/changed Logo.

We provide a bespoke branding & logo service & will contact you within 24 hours.

 

www.Rocoja.co.uk

Karin

Please join Rocoja on any of the social media platforms below

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8 Social Media Terms you NEED to know

4 Oct

Social Media

 

 

 

 

 

1. APP –

The term App is short for application. Which is a shortened version of “Application Program”

An App is a small program that is usually free-standing but runs alongside an existing platform, such as Facebook or Twitter & brings an addition element to that platform, such as a

game app, like app, follower app – You can also quite easily have a custom App developed for you – One which will do practically whatever you would like it to – such as record visitors, send out company info, take information etc.

2. CONTENT –

Content is the information you place on your social media platforms, such as videos, blogs, images & text. Good quality, original content is key to gaining trust from followers.

3. ENGAGEMENT –

On SocialMedia, the engagement is how much interaction there is in relation the Content (see 2.) you are posting. this is usually measured in “Likes” , “Followers, “Shares” etc.

4. INFOGRAPHIC –

This is an illustration that shows information, especially numbers & statistics, in a pictorial format.

5. SEO –

Search Engine Optimisation, the process of making websites content visible to the audience, usually via carefully worded posts on blogs, tagged pictures, images & content.

6. TAG –

A word or mark that appears on a photo etc that is designed to let your followers or friends know what you are doing or where you are , or indeed about a product / service you like.

7.  USER GENERATED CONTENT –

This is content (see point 2.) that is produced by the general public,rather than by the company or people acting officially on behalf of the company.

8. WEBINAR –

A live meeting or presentation, sent out to “attendees” via the internet. These can be interactive & viewers can participate, asking questions.

 

Please read my other blogs for some more tips & hints.

Social Media & The Workplace

Social Media for Events

My Fave Social media Platforms

Do I need Social Media?

Should I Automate my Social Media?

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Social Media & the Workplace

13 Sep

I’ve been involved with Social Media since it first ever appeared & long before Rocoja Limited – I could see the benefit of social media,  much to the chagrin of some of my employers;

This came to light quite prominently, when I attended board meetings aimed at trying to devise a way to eradicate the horrible “Bebo”, “MySpace” & other such like forums that were emerging & causing time to be used by staff.

Social-Media

I was seen as the Middle Manager Rebel, The one who wanted the staff to be “lazy”, “chatty”, not focused…. Which of course was NOT what I wanted. I saw the potential to harness this time for a greater purpose – which lets be honest, was going to be used, via extra “toilet breaks” etc, anyway.

I wanted to allow staff to post, as long as the posts were contained to their own, entitled scheduled breaks, I also felt we could utilise these moments, which could be enhanced with co-inciding positive things happening at work..

I also wanted adverts to be placed where these employees were dwelling online, as I saw that if this was the case, surely the demographics we were aiming at, were there too?

However one particular employer didnt see this at all & we parted ways after all internet access was blocked for staff & all use of mobile / smartphones was banned – it was considered the easiest way to ensure the staff were focused..

 

fb-faiilThis back-fired galactically as many employees took longer & longer breaks & some left the employ, citing “draconian” rules… Indeed the company didnt realise the potential of the online forums & social media hangouts until it was too late & 80% of the workforce were laid off.

NO I dont lay the folding of this company firmly at the doorstep of the stupid internet policy, BUT it had a huge impact!

Nowadays  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be undervalued.

I firmly believe the relationships between employers & employees can be positivey enhanced by using social media in the right way

Lets look at some stats –

  • Over 75% of your employees use social media to connect with fellow employees.
  • Over 60% will say that it can enhance their working day.
  • Over a third use Social Media to improve their skills / work environment & most of this is done on their own volition.

However – those are positives – lets also look at what small business is doing to capture this hugely untapped resource..

  • Almost half of the businesses I speak to do nothing to encourage positive use of Social media to enhance the business,
  • With around 75% of them having no training at all in any of the usual social media outlets.
  • Many small businesses (& some larger who havent quite grasped this yet) still see this forum as a negative.

Its almost the end of 2014 &  surely we all know that social networks are an integral part of many peoples’ daily life now,  with the number of social media users around the world rising sharply over the last decade.

Consumers are ahead of the suppliers in some cases when it comes to small businesses on Social Media – So a clear branding is extremely important, a clear ethic across that brand & a concise, metered approach to your own social media advertising is imperative.

MY advice – Get some help

We know from campaigns run over the last few years, companies with successful social initiatives use outside agencies.

In contrast, those with ineffective social programs usually go it alone.
Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Social Media – Manageable or not?

26 Aug

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The number of Social Media channels a Small Business had to look at utilising for marketing purposes has skyrocketed in the last few years & consequentially the number of ways to  make a mistake, has skyrocketed too.

Once upon a time, you could concentrate on one or two channels & know that your customers & potential revenue stream were there, but now, it seems a new portal / platform is appearing almost weekly. Now even the most adept marketers are faced with the unenviable task of determining the most suitable channels from dozens & dozens for each client they are assisting.

So how can YOU, the Small Business owner be expected to maintain your own social media marketing strategy & still run your business effectively.

Well if you follow these quick tips, you can achieve a semblance of balance.

Of course it would always be preferable to get a professional in to help; However being one myself, I understand small business & am always here to help as & when you are ready to take that step. But for now – Heres some help.

Facebook – 

Active-Facebook-icon

1) Ensure you have a “Business Page” – Don’t be tempted to use your personal page

2) Brand the header & have a comprehensive “About us” section

3) Respond daily to comments / posts on your wall

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers.

Twitter – 

Active-Twitter-icon

1)  Respond to Comments & RT’s daily 

2) Post at least 2-4 Tweets daily, Thanking new followers & Linking to your sites

3) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers. 

 

Pinterest – 

Active-Pinterest-icon1) Create at least  6 – 8 boards

2) Re-pin at least 4- pins daily

3)  Engage with the above channels – making sure you follow their Pinterest channels too

4) Don’t Automate any function – it looks & lazy & feels like you are cheating your customers

You can see I have said DON’T automate – The reason I say this is explained more Auto-Tweets a BIG FAIL!

The above should take no more than an hour or two to do well – Which is ok, if you have that time & if you know what you are doing. 

Personally, I would suggest using someone like Rocoja to help. 

Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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A brief history of the Internet & Social Media

2 Aug

And why it applies to your “Brand”.

For the purposes of this blog the term “Brand” applies to your Small Business, Event, Personality, Celebrity, Goal etc etc – Whatever you are using Social Media to tell the outside world.

Internet Use

The term #Socialmedia refers to Internet sites where people interact with each other &/or business’s, celebs & products etc; where they can share & discuss information & idea’s. Recently this has become far more involved with multimedia playing a huge role & the most engaging posts are now a mix of personal words, pictures, videos and audio.

In the late 1960’s a crude form of internet was created, which led to the first email being sent in 1971.

In the late 1970’s a couple of friends created an online bulletin board, which was used to share information between them. This was the first ever Online Community.

This was quickly followed by a number of Universities in the USA, using online boards to share information amongst students.

In the 80’s things began to move very quickly & Dial-up access was pioneered by a number of American companies, allowing just over 1 million people to “get on-line” for the first time ever.

The biggest of these was AOL (America On Line) which first opened in 1985.

During the last year of the 80’s a British engineer named Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), this work was to become the foundations of the World Wide Web.

In 1993, CERN donated the WWW to the world – Servers started to appear all over the western world & Browsers such as Mosaic were born.

1994 saw the birth of BHI’s Geocites – where users could create their own webpages. This became a community of over 138 Million sites before its eventual closure in 2009 (USA). Yahoo opened in this year & to this day still owns Geocites (which are still hosting websites, but only in Japan.

In 1995 – Headlines were abounding such as “Internet Blah Blah – Hype Alert” – as many didn’t understand the impact this was going to have on the future.

Blogging & Users own profiles began appearing in 1997 – AOL now had an Instant messenger function & the internet was starting to flourish with rich, diverse information.

Google opened in 1999

Leading up to 2000 there had been a flush of “Domain pirates” – People who bought the domain names up as soon as they were available & then sold them to whoever really needed them for vastly inflated sums. There were also a number of hastily created internet companies & in unfortunately for many, in 2000 the DOT.COM bubble burst.

However in the early 2000’s – along came Apple & Wikipedia & the internet rapidly recovered itself & with over 50 million people on line (34 via AOL) – there was a boom in information & products & services available.

2003 saw the opening of the Social networking site aimed at professionals – LinkedIn.
A music oriented download portal – ITunes & a Social networking site – MySpace

2004 Saw Facebook launch, along with Flickr & Digg

2005 – Along came Bebo & YouTube – There were now over Billion Web Pages.

In 2006 Twitter was launched. – During this time, Google was receiving more than 400 million search requests daily.

2007 Saw Facebook become partly owned by Microsoft & they began to accept advertising, They also allowed 3rd party developers to install apps on their pages. This year also saw the launch of the first iPhone by Apple.

In 2009 it was estimated that the internet had over 59 Billion webpages, but had become impossible to keep count.

Facebook grew to over 400 Million users in 2010 – With the internet now being the prefered way for people get their News… (both social & world). Apple also released the first iPad Tablet.

2011 saw Social media communication surge with Facebook having 550 Million users & Twitter having 70 around 70 Million tweets sent daily.

In 2012 it was estimated that at least 2 BILLION people use Social Media With access being available via smartphones and tablets, as well as TV’s & Computers. New sites are emerging constantly, to keep up with the demand for information. The top ten social networks of this year are Facebook, Pinterest, Blogger, Twitter, Google+, Tumblr, WordPress, LinkedIn, MySpace & Wiki.

2013 saw the following statistics emerge.
YouTube Users = 1 Billion
Facebook Users = 1.11 Billion
Twitter Users = 500 Million
Flickr Users = 87 Million Users
LinkedIn = 225 Million Users
Google+ = 343 Million Users
DropBox = 100 Million Users
Blogs (across platforms) = 156 Million
Reddit = 69.9 Million Users

There were live tweets sent from on board the International Space Station this year also.

This year – 2014 ????

It is estimated 85% of the entire population of the world is now connected through access too, or use of the above!
It is estimated at least 25% of the world’s population use Social Media as the first port of call to get information daily.

Facebook has been active for 10 years now – There are many camps who say it has had its day… The audience has moved on & people are looking for quick “soundbite” sized information, Hence the emergence of image / video based social media such as Vine & Instagram & Snapchat.

So the message is – YOUR Business / Event / Character / Persona / etc etc  NEEDS to be on Social media.

The Audience are like sponges, soaking up information about you. (Or your competition if you are not on there)!

Contact info@Rocoja.co.uk for information on how you can  have a presence for as little as £1.80  Per Day.

Not Automated – Not a robot – Not generic – BUT targeted & bespoke…..

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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Social Media for Events in 13 steps

26 Jun

Events Character Means Concert Occasion Events Or FunctionsA quick “How to” guide 

 

 

1) Prepare the information you need – Location / format etc

2) Define your goals

3) Learn where your target audience are – (research their online habits)

4) Decide on appropriate Social Media forum (Pinterest/ Facebook / Twitter etc)

5) Create the platforms (grab same names / Very similar names across all you use)

6) Brand the platforms – Using relevant colours / icons / logos

7) Create an engaging intro & post onto relevant communities/groups

8) Decide on Hashtags & keywords & ensure their use across platforms

9) Support & encourage pre-event networking

10) Ask for ideas from the community you build – create an engaging atmosphere

11) Ensure regular linking to sales portals such as eventbrite or your webpage

12) Create social links to other communities / groups in same arena

13) Near to event, create a “count-down” to increase the anticipation

OR Spend your time building your event, doing the fun part and hire a Social Media consultant to help.

It’s not expensive as you may think & they have “contacts” which may help in disseminating your info & event out.

Contact info@Rocoja.co.uk for details of what we can do.

www.Rocoja.co.uk

Please join Rocoja on any of the social media platforms below

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