Tag Archives: training

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

8 Social Media Terms you NEED to know

4 Oct

Social Media

 

 

 

 

 

1. APP –

The term App is short for application. Which is a shortened version of “Application Program”

An App is a small program that is usually free-standing but runs alongside an existing platform, such as Facebook or Twitter & brings an addition element to that platform, such as a

game app, like app, follower app – You can also quite easily have a custom App developed for you – One which will do practically whatever you would like it to – such as record visitors, send out company info, take information etc.

2. CONTENT –

Content is the information you place on your social media platforms, such as videos, blogs, images & text. Good quality, original content is key to gaining trust from followers.

3. ENGAGEMENT –

On SocialMedia, the engagement is how much interaction there is in relation the Content (see 2.) you are posting. this is usually measured in “Likes” , “Followers, “Shares” etc.

4. INFOGRAPHIC –

This is an illustration that shows information, especially numbers & statistics, in a pictorial format.

5. SEO –

Search Engine Optimisation, the process of making websites content visible to the audience, usually via carefully worded posts on blogs, tagged pictures, images & content.

6. TAG –

A word or mark that appears on a photo etc that is designed to let your followers or friends know what you are doing or where you are , or indeed about a product / service you like.

7.  USER GENERATED CONTENT –

This is content (see point 2.) that is produced by the general public,rather than by the company or people acting officially on behalf of the company.

8. WEBINAR –

A live meeting or presentation, sent out to “attendees” via the internet. These can be interactive & viewers can participate, asking questions.

 

Please read my other blogs for some more tips & hints.

Social Media & The Workplace

Social Media for Events

My Fave Social media Platforms

Do I need Social Media?

Should I Automate my Social Media?

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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Social Media & the Workplace

13 Sep

I’ve been involved with Social Media since it first ever appeared & long before Rocoja Limited – I could see the benefit of social media,  much to the chagrin of some of my employers;

This came to light quite prominently, when I attended board meetings aimed at trying to devise a way to eradicate the horrible “Bebo”, “MySpace” & other such like forums that were emerging & causing time to be used by staff.

Social-Media

I was seen as the Middle Manager Rebel, The one who wanted the staff to be “lazy”, “chatty”, not focused…. Which of course was NOT what I wanted. I saw the potential to harness this time for a greater purpose – which lets be honest, was going to be used, via extra “toilet breaks” etc, anyway.

I wanted to allow staff to post, as long as the posts were contained to their own, entitled scheduled breaks, I also felt we could utilise these moments, which could be enhanced with co-inciding positive things happening at work..

I also wanted adverts to be placed where these employees were dwelling online, as I saw that if this was the case, surely the demographics we were aiming at, were there too?

However one particular employer didnt see this at all & we parted ways after all internet access was blocked for staff & all use of mobile / smartphones was banned – it was considered the easiest way to ensure the staff were focused..

 

fb-faiilThis back-fired galactically as many employees took longer & longer breaks & some left the employ, citing “draconian” rules… Indeed the company didnt realise the potential of the online forums & social media hangouts until it was too late & 80% of the workforce were laid off.

NO I dont lay the folding of this company firmly at the doorstep of the stupid internet policy, BUT it had a huge impact!

Nowadays  we all know the benefit of Social Media cannot be understated & the benefit of positive use by employees MUST NOT be undervalued.

I firmly believe the relationships between employers & employees can be positivey enhanced by using social media in the right way

Lets look at some stats –

  • Over 75% of your employees use social media to connect with fellow employees.
  • Over 60% will say that it can enhance their working day.
  • Over a third use Social Media to improve their skills / work environment & most of this is done on their own volition.

However – those are positives – lets also look at what small business is doing to capture this hugely untapped resource..

  • Almost half of the businesses I speak to do nothing to encourage positive use of Social media to enhance the business,
  • With around 75% of them having no training at all in any of the usual social media outlets.
  • Many small businesses (& some larger who havent quite grasped this yet) still see this forum as a negative.

Its almost the end of 2014 &  surely we all know that social networks are an integral part of many peoples’ daily life now,  with the number of social media users around the world rising sharply over the last decade.

Consumers are ahead of the suppliers in some cases when it comes to small businesses on Social Media – So a clear branding is extremely important, a clear ethic across that brand & a concise, metered approach to your own social media advertising is imperative.

MY advice – Get some help

We know from campaigns run over the last few years, companies with successful social initiatives use outside agencies.

In contrast, those with ineffective social programs usually go it alone.
Leave it to a professional, so you can get on with running your business.. Its a lot cheaper than you think!

WELL – it should be! Read this ->  Bigger isn’t always Better

 

Please read my other blogs for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

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3 Tricks I’ve learned over the years

15 Apr

During my extensive & eclectic career, I have attended many “sales” training courses, along with motivational & managerial courses,How to be the best courses & lots more all packaged up as “career enhancing”.

Training

Through the last quarter century I have come to realise that a few tiny tricks help far more than some ofthe “essential” tools I was given at the above seminars..

Today I will share 3 with you.

Trick 1:-  If you work in telesales, or customer services & are hooked up to a phone all day, put a Mirror on your desk. Whenever you are on a call, make an effort to look at yourself & smile… Sounds weird, but people can hear the smile at the other end of the phone line & it can lift a boring/tense conversation up.

Trick 2:- If you work in a customer facing environment, maybe at a Bar area, Serving bench. Install a large mirror on the wall behind you. Customers who approach you will then see themselves in the mirror behind you and the chances of them behaving irrationally or getting angry lowers significantly.

Trick 3:- Fake it till you make it; confidence is more important than knowledge in many scenarios. Don’t be intimidated by anyone, everyone is playing a role: I’ve come across many people who employed this strategy & eventually they became exactly the person they were “faking” at being. So fake your confidence, whilst all the while improving your ability.

My most valuable lesson learned was to be around positive people, in work, at home, in life in general.

self

You are an individual, let that shine through & maybe give yourself permission to use the tricks above to help make life a little easier.

As with all my blogs – Please please let me know if you find any of this helpful.

Thank you

Karin

www.Rocoja.co.uk

Email me here – Info@Rocoja.co.uk

Facebook – Rocoja Limited

Twitter – @RocojaSurrey

g+ – Rocoja Limited

 

Small Business – Caring for your employees health & wellbeing

8 Apr

Gym LogoI’ve come across a Gym who are developing a Corporate well-being strategy for small businesses in South London.

What does this mean exactly?

They are offering options from lunch and learn sessions about nutrition or fitness to on site classes or personal training in the workplace. They also offer corporate discounts on personal training at their studios in Battersea and Marble Arch.

The gym/personal trainer can offer everything you need for successful training, weight loss and & to help to keep you & your staff in peak condition.

They promise no boring gym routines as they will ensure custom training programmes, which will be tailored to individuals & will give lasting results.

They offer a free no obligation consultation session where both you & they can discuss & determine what is the best fitness program going forward.

Every person who is looking to improve their well-being is seen as an individual & the corporate packages will be tailored to these; including a fun fitness test drive. Whatever your personal goals are, I think helping those who work with/for you; to achieve theirs is certainly a worthwhile thing to do. Not only from a personal perspective, but from a business perspective, I feel that healthy & happy staff must give your company an advantage above others surely…

Take a look at their site or drop an email over.

As with all my Blog’s, please let me know if you make use of the website above.

Contact me – Karin@Rocoja.co.uk

 Twitter – @RocojaSurrey

Facebook – Rocoja Limited

Google Plus – Rocoja Limited

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