Tag Archives: Youtube

Social Media for your business?

15 Feb

You’ve been told over and over again that networking is the lifeblood of running your own business.

Social media business

You know that you have to build rapport and forge strong relationships with people in order to gain a trusted reputation within your business community and hope that you will be recommended to potential clients once this has been established. Yet, so often, you neglect the biggest networking opportunities that are constantly available via Social Media.

Twitter, Facebook and LinkedIn are the three most commonly used social media networks and it’s crucial for every business to use them regularly.

Creating an online brand – an identity for your business, is essential and that’s where the use of social media really comes into play. Everything you do on each of the social media networks is a glimpse into your business identity. It allows the people that interact with you to gain an image of you in their mind’s eye – everything from the logos and pictures you use, to the content shared and the way you speak; it’s all taken onboard and snap decisions made about whether they like you and want to interact with you further. It’s the interaction that takes your customer from potential to closed sale.

Twitter is perhaps the most effective social media site for gaining fresh, new customers. This is the personality driven network, the one that everyone is using and the best way of engaging quickly with large amounts of people. Interaction is the name of the game at Twitter, by sharing stories and content through tweets you can quickly identify yourself as an industry expert which builds trust amongst your audience – showing them that you know what you are talking about and therefore, must be good at what you do!

To use Twitter effectively you have to be consistent and just like at a real networking event; don’t sell to the room. People do business with people. So you want to encourage people to warm to you and trust you. Constantly selling and ignoring what others have to say will only encourage people to listen politely before walking away!

Being consistent with your posts makes you come across as reliable and being helpful will earn you instant kudos! The more you give; the more you receive. So don’t be afraid to advise people for free if you have the expertise to help them – they will remember you for it and come back to you in the future when they need your particular product or service.

Facebook is all about listening to and interacting with your audience. Facebook isn’t so much about gaining new customers, its more about keeping in touch with your existing followers / friends and showing your expertise and products, along with allowing a forum for customer service to shine through! Most page likes are from people who already know and like what you do. So treat your Facebook page as a small community built around your business – share content, special offers, ask questions, respond to feedback and learn what makes your customers tick. By understanding your customer better, you’ll instinctively adapt your business to meet their needs and requirements and thus, make more sales!

Social media doesn’t have to be difficult and you can have fun whilst using it but it is essential for every business to be using it effectively.

Just remember that your customers always come first and want to be made to feel special.

The way your business comes across on Social Media will give an instant impression of your business.

Make it a friendly, professional, consistent one.

Contact Rocoja Limited for help and advice.

We are here specifically for new and fledgling businesses.

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Stumble upon     Twitter Rocoja

logo

Social Media 101

28 Nov

Here I am going to simplify the process by which a social media campaign can & will enhance your marketing.

This is crucial for small businesses who are struggling at the moment as the majority of social media platforms are free to use (at the moment).

However – like most “free” activities, you really do need to use it correctly for it to work.

The first step is to work out what your goals are!

Most small businesses will want at least one of the following (some will want all of them),

  1. General marketing (getting your name out there).
  2. Interaction with the customer / potential customer base
  3. Sharing of idea’s / offers / competitions
  4. Showcase new products
  5. Drive traffic to your website

The next step is to identify platforms 

There’s no point in jumping into all & then feeling deflated when they dont work!

  1. Twitter – My favourite!  Connection with customers in short sharp bites of info.
  2. Facebook – 70% of users are small businesses / owners
  3. Pinterest – Create showcasing boards of products / merchandise & share out
  4. Blog – Lots of info, Gives a “personal feel” for customers.
  5. Linked-In – Very professional, Perfect for sourcing info on clients / colleagues
  6. Google + – after a shaky start, this is coming into its own – Just think, Google LOVES Google +
  7. Lots more – all of which need to be researched.

Now work out which ones are right for your business

  1. Do you offer a service that needs explaining?
  2. Do you offer products which change rapidly?
  3. Are your product lines static?
  4. Which demographic are you aimed at? Professional, Manual, Skilled, age related?
  5. Can you link from your website (some sites are not #Pinterest or #Instagram friendly)
  6. Are you able to identify the sites your competitors use?

Plan Plan Plan

  1. When should you post?
  2. Will your customers appreciate automated posts or will it turn them off?
  3. What time are your demographic on-line
  4. Are your services / products seasonal?
  5. What links are relevant to which of your target audience?

Now comes the hard work

  1. Make sure you monitor your presence
  2. Respond to direct messages/questions personally (not automated)
  3. Be proactive when trying to increase followers / likes etc – Research on this is vital
  4. Keep an eye on competitors
  5. Welcome all feedback, good or bad! Respond professionally & with solutions
  6. Actively engage your customers, welcome them into your “family” (business)
  7. Monitor search terms that are relevant & actively incorporate these into your plan.
  8. Join relevant groups / networks on-line.

Now if all of the above seems like a lot of work for something that is essentially a “free” tool, that’s because it is hard work…

The presence you develop on Social media will be there forever, you need to ensure it shows your passion for your business as well as your regard for your clients/customers. This needs to run hand in hand with informative & relevant content.

Your prospective client needs to feel that their very precious time is best placed with you.

Should you do this yourself?

Of course you can BUT do you have the time to do it properly?

Anything less than full attention to a social media campaign can leave you despondent & feeling let down. This is why you as a small business should invest in a social media manager or a consultant. This can cost as little as £1 a day.

Please read my other blogs on the subjects above for some more tips & hints.

I hope the above helps.

Karin

Please join Rocoja on any of the social media platforms below

Image  Image  Image  Image  Image  Image

Or contact us via

info@Rocoja.co.uk

Behind The Scenes - Life as a Spoonie

The Fading Ghost / Professional Eccedentesiast

Road To Somewhere Else

the view from the dark side: politics, media, cities & culture

Streetsister

Conversations with Street People

companyformationuk

Company Formation UK|Business Start up UK|Accounting Services UK

Dennis Cardiff

Poems & Prose

The savvy bookkeeping blog

Bookkeeping tips for the small business owner.

Logical Quotes

Social Media for Small Business in Surrey & SW London

%d bloggers like this: