Social Media for Small Business – Why Wait?

15 Dec

The Importance Of Social Media In Business 

As a business, no matter the size or industry, you have to consider one thing very seriously: where do you get your customers from?

social-circle

Chances are in most cases, and certainly in the more traditional or manual based industries such as plumbers, builders or mechanics, your customers come from repeat business and referrals.  So if you have one happy customer who then refers one friend to your business that is a real bonus. Now consider this the: the 500 million people on Facebook have an average of 336 ‘Friends’ to share content with.  If that same customer goes on to their Facebook page and recommends you, ‘Likes’ your business page and shares it with their ‘Friends’ you have effectively been given a personal recommendation to 336 new potential warm leads without spending any money and without lifting a finger!  Next thing to think about is that your customer in question will on average check his or her Facebook page on their Smart phone around 14 times a day.  This gives you the incredible benefit of being able to remain at the forefront of their mind next time they require your services or a friend requests a recommendation.

Putting The ‘Social’ In Social Media Comes In. 

When you create a social media account you are not there to sell your services.  Alison Evans from F.E.W. Waterproofing says: “You have to provide information and…be prepared to share your knowledge. It’s a different mindset for small business…you must make yourself the authority figure of your field”.  

So yes you can throw in the occasional deal or offer within your posts, but generally you are there to build and develop a relationship with your current and potential customers whilst simultaneously building a database of people who know about you and may need your business.  So update your business pages with easy, fun and relevant content such as:

  • Blogs or news articles relevant to the local area or your business
  • Infographics
  • New technology or techniques in your field of expertise
  • Tips and tricks
  • Photos of you ‘on the job’
  • Videos of you to help create the feeling that you are the ‘go to’ authority in your industry
  • The occasional offer in return for a subscription to your email database

Update your social media accounts every day, or at the very least every other day, so that at least once during those 14 visits your customer will see your post and be reminded of you and the fantastic job you did, even if it is only subconsciously!  blog-writting

Creating an interesting, relevant ‘guru-like’ status is easier and quicker to do on social media than it is on a website or in person, and by adding in the local news or interesting blogs and infographic posts too you are opening up your relevancy, interest and customer potential far more than by simply posting your website link and price list every day.

The Social Media Platforms For Business 

The key social media platforms to use for business are Facebook, Twitter, Google+, Youtube (due to the current surge in popularity of videos on social media at the moment) and your own website blog.  You can occasionally run paid ads on Facebook, but don’t waste your time paying for ‘Likes’ as you get far more return from ‘organic’ Likers such as the ones from your customer and their friends than strangers who happened to see your advert and clicked Like.  For example, that stranger may live on the other side of the world and so by default they are no ‘use’ to you as a business and you have therefore wasted your advertising spend.

If the concept of using social media every day is daunting to you, or else you are far too busy to put the necessary time in to build your followers, fans and likes, then contact a company like Rocoja; Any social media management company, aimed at looking after small businesses  should be able to give you an appraisal of your existing online presence & an overview of what they can do & how. This should be a free service…..

The main issue for many small, fledgling or even well established businesses who attempt to use social media is that they set up basic websites and social media platforms filled only with poor content and then (unsurprisingly) get little or no return.

Having someone to help you, who knows the “arena” is invaluable.

So don’t worry, it takes a little while to build your online persona, but once you have the right help on board, you will wonder why you waited so long!

For any more help / advice  or Small Business Tips & Trick

Please contact us

contactus

Info@Rocoja.co.uk 

Karin

Please join Rocoja on any of the social media platforms below

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3 Responses to “Social Media for Small Business – Why Wait?”

Trackbacks/Pingbacks

  1. Social Media for Musicians | Rocoja's Blog - 26/05/2015

    […] Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even […]

  2. The language of Social Media | Rocoja's Blog - 09/03/2015

    […] Social media is vital for business development, marketing, customer service & building a brand! […]

  3. Social Media for your business? | Rocoja's Blog - 15/02/2015

    […] You know that you have to build rapport and forge strong relationships with people in order to gain a trusted reputation within your business community and hope that you will be recommended to potential clients once this has been established. Yet, so often, you neglect the biggest networking opportunities that are constantly available via Social Media. […]

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