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The Importance of Good Branding

21 Feb

When we think of “branding” we think that a brand is the design, sign, words, or a combination of these, employed in creating an image that identifies you / your product or service.  It will differentiate you from your competitors. It’s that which is brought to mind when a company name / product is mentioned or thought of and likewise It’s what you will use to identify your services / products uniquely.

However, your brand is not just the logo on the bottom of your email, it is your full on image and consequentially how you are perceived by others and the message that your business spreads.

So, to make life easier for yourself (and your target audience) it is essential that you keep the brand simple and clear. This is paramount, whoever you are; a sole trader, a singer, an event organiser, a web designer or even an accountant. The consistency of a brand is what delivers your key messaging, allows buyers to warm to you and encourages loyalty. By keeping your branding consistent you are building up trust with your target audience.

The main piece of advice Rocoja would give you is keep your brand colours the same throughout all marketing; you want someone to see a flyer or poster advertising your band, shop or business and recognise that it is your business as it is consistent. This should even carry through to your logo.

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The same goes for a visitor to your website following your link through to a social media platform, the brand, message, colours and logo need to follow through from your website to your social media presence.

A good brand should not over promise (don’t over complicate it) and should match the business it is representing. For example, if you are an accountant don’t have a cartoon style dog as your logo as this will confuse your ‘professional’ message that you want your target audience to see. Likewise, a singer /performer should really steer clear of “slang terms” and imagery as these go in and out of fashion extremely quickly.

Good branding not only needs to be relevant to your business but it needs to be relevant to your target audience too, if you sell bargain handbags at the market then an over the top foil business card with embossed writing will not fit with what you do; the same if you are a top class singer, you wouldn’t want a boring grey business card that just lists your information. A good brand will relate to you and your business, while being attractive to your target audience.

Get this right in the first place and your message will be carried out for you, thanks to your target audience trusting your branding.

The potential from the right image is great, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

Why Bands & Singers should use Social Media

3 Feb

The internet has opened up endless possibilities and opportunities for promotion of individuals creativity, from painters to comedians and that is one of the main reasons bands and singers should use social media to promote new material, especially if it is being released commercially. This means creating a buzz, well in advance of the actual release date!

Rocoja Marketing Performer

Of course it may seem daunting, especially when you realise how much you can actually let your creativity flow, but social media gives you a chance to explore and experiment, try what works and see what doesn’t work.

If you were a singer or band in the 1970s or even in the 1980s you wouldn’t have needed to consider the internet, either to promote your songs, worry about “memes” or to release new material but now we are in the 21st century; cultures and expectations have changed and you need to use social media to promote yourself because it is what is expected. The music industry has changed beyond recognition with people becoming famous (& rich) purely from uploading 1 song on YouTube (Andie Case & Jason Derulo Car on Youtube).

Everyone is using at least one form of social media these day, it could be Facebook, Twitter or even Instagram and if you don’t use it it’s pretty much like you don’t exist. Social media is a fantastic marketing platform which is one of the reasons bands and singers really need to be using it.
Promoting new material via social media can be really easy, but most importantly you want to make sure you don’t make it a full on sales platform as that can be boring for your audience and you will lose your connections. Instead you need to aim for 80% of posts being conversational and funny with 20% of your updates being promotional.
The balance between keeping your social media promotional and conversational is tricky and yes you can do this yourself, but we would always say get some professional help. Some of the worst mistakes involve posts with spelling / grammar errors, no tags or back-links and over indulgent self-promoting. These can be really off-putting & that can affect sales / downloads & airtime!

So here are some quick tips from Rocoja

  • Copy anything you are going to post into a Word Doc before posting & run a Grammar & Spell check before posting it!
  • When you’re recording the new material why not share short video clips, show the gang eating lunch and maybe some back stage pictures too. These are all ‘conversational updates’ but they’re promoting your new material without being obvious about it and it’s updates like this that can work really well.
  • If you’re doing a tour before the release of the new material you can tweet about the different place you are but get the potential fans / consumers involved too, share photos you take on the day and get them to do the same.
  • Tell your fans where you are going on the promotional tour and where they can see you. If worded right this isn’t obvious it’s a promotional update, instead you’re letting fans know what’s going on and where they can see you, as a friendly update.
  • Make sure you insert back links to your download sites
  • Make sure you tag in friends in the industry, who may RT / Share your status’s & don’t be “me me me” Make sure you are sharing & RT’ing other peoples updates too.
  • DON’T buy followers of fans – Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram. Also your true fans will feel cheated.

The potential from Social media is endless, if you know how to maximize it…

Rocoja knows how to!

Contact us for some advice info@Rocoja.co.uk

We are to help.

                          

 

Mobile Geddon – Google Algorithm change

21 Apr

This month, Google is implementing a major update to its algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favouring mobile-friendly websites i.e: those that have been optimised to look better & react better on Mobile devices, utilising effect such as larger text & resized images etc.

Google will now be ranking them higher in searches with a “mobile-friendly” note on them.

Rocoja Mobile friendly

Websites that aren’t mobile-friendly will not be ranked as high as they usually were.

This has happened as more & more people are utilising mobile devices to access online content – that includes, shopping & service providers. Therefore Google wants to ensure the user still has a pleasurable experience & only wants the sites that are easy to use ranked highly..

These changes were announced at the beginning of the year, giving businesses ample opportunity to get cracking on updating their sites, making the changes that are necessary to keep their sites from disappearing from results lists.

However many small businesses may be adversely affected purely because they do not have a “webmaster” or a company managing their site & the algorithm change may have bypassed the MD’s / owners completely..

This is where the new buzzword “Mobile-geddon” has come from, as it may have a catastrophic effect on businesses that haven’t caught up with these changes.

I think the businesses most at risk will be the smaller ones, who rely on specific area searches – for instance a member of the public searching for a restaurant in their area, will now NOT see a local restaurant if it hasn’t updated its site & made the changes Google requested.

MobilegeddonOverall Google is making the user experience key. It’s no good if they point them to your site & they cannot actually see it as it hasn’t been optimized for mobile viewing, so here in lies the reason for Mobile-geddon.

If YOU are worried by this or need a fast, effective & reasonably priced solution for your website please contact us for some advice info@Rocoja.co.uk

www.Rocoja.co.uk

                          

3) Quick Tips for your Social Media campaigns

19 Mar

You need a good Social Media strategy nowadays.

Social media business

With Consultants like us, creating great content for our clients; small businesses are now, more than ever needing to ensure their Social Media is relevant & engaging;

And while I will still maintain, employing a professional is a much better (& safer) option, here is some help for all you “go it aloners” out there.

 

1)         Pick Your platforms carefully – not every business needs to be on every social media platform.Logos

Some businesses should be on visually rich sites such as Pinterest, Instagram and YouTube, while others  are more suited to the text only “quick-info” style of Twitter. You MUST understand your audience, do some research, have a look at what they are interacting with, before making the plunge, as a badly managed Social Media account can be detrimental to how prospective clients / customers perceive you.

 

2)        Just because you can, doesn’t mean you should! aka – Avoid the hard sell!

The main thing I try to explain to my small businesses is that Social Media is not about selling.  Your followers & friends will not thank you for appearing in their timeline extolling the virtues of your business, time after time & they will “switch -off”. I know we are all proud of our business & want to shout it from the rooftops BUT your Twitter / Facebook is probably not the best place to do that over & over again. A little bit of self-promo is ok once in a while, but try to make your overall strategy about enhancing your followers experience, encouraging them to share out the information you are bringing to them. remember although you see a screen when you post your content, the recipients are human & want to be spoken to as such.

3)         Dont think its a free for all online!

This is by no means a “free” marketing tool. In fact Social media is expensive! Just ask those people or companies who have been sued or have been ruined because Tweets sent were deemed to be offensive. Some famous examples of a Social Media storm have included – Courtney Love , Marlon Wayans , US HighSchool & these cases. Be careful what you post, make sure you are being truthful.

Social Media

Some other great blogs around this subject are here:-

Is Bigger always Better?       Social Media – DIY?       The 4 Platforms I love!

Social media language.        Should I Auto It?

 

Or contact us for some advice

www.Rocoja.co.uk

We are here specifically for new and fledgling businesses.

                          

 

 

 

 

 

The language of Social Media

9 Mar

Personally, building a Social Media business means I spend as much time on my computer as many of my friends spend “at Work” in a “Proper Job”.

In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Toshiba Laptop & get online to see what’s happening & if I (or any of my clients) should be a part of it.

You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).

I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.

In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.

Social Media

But overall It’s  very difficult to explain how those things above translate to building a brand/clientele to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).

Social media is vital for business development, marketing, customer service & building a brand!

So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!

To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.

This is why the Bi-lingual part of my role is so important.

My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, Telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.

Introducing social media to a small business brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.

www.Rocoja.co.uk

Do I need Social Media? Click here

We are here specifically for new and fledgling businesses.

                          

Small Business & Social Media

4 Dec Rocoja Limited

Small business social media

It used to be that a website was enough on-line presence for a company, but now as people’s lives are more stressful & busy, customers are turning to places such as Twitter & Facebook for recommendations of services they need.

This is partly due to the advent of very complex “Smart-phones” which enable the accessing of social media on the move, but also many people (potential & existing customers) on-line feel they are well within their rights to be very honest when recommending a service. Therefore, prospective users of services feel they can source valuable & honest recommendations.

Businesses that haven’t yet grasped how important this avenue of communication is are sadly falling behind, or worse, becoming prey to large swish Media Agencies who promise many things & charge a hell of a lot!

Also the world of conventional advertising is becoming more aggressive to cope with this shift, which has led to more cold calls & more inventive sales techniques from the traditional outlets such as Magazines/TV & Radio. They have felt the shift & are desperately trying to recoup their losses; again this is something a Social Media naive small business may fall foul of.

However one of the ways that people (potential customers) want to feel valued & connected is through communication & feeling personally valued..

When a person visits a business’s website that has lots of relevant information and complete product and contact information, this of course gives the “what” they are seeking, BUT they can get that from a thousand other websites also. Yes, of course this part of on-line marketing should never be overlooked but it should never be the only part of your on-line presence.

Now it is not just about having a website but about a business’s overall presence on the web.

To complete your presence you need to establish a connection and familiarity with people that makes them feel as if they are a part of your world & important to you.

Social Media really is very important & can have a massive effect if used correctly.

Facebook Rocoja     Rocoja Google +     Rocoja linked in      Stumble upon     Twitter Rocoja

I am a small business myself & totally appreciate the challenges small businesses face;

I work on trust, hence why I send honest advice & recommendations, including realistic expectations of results to my prospective clients, also fully detailing what they can expect from me. How I will build that “family” of prospective clients/suppliers/sales avenues/networks.

Of course, they could use this & put my recommendations into practice themselves, or indeed take the plan to another company. However I am hopeful that in this current economic climate, Small Businesses will appreciate my passion for what I do & realise this will be transposed onto their business should I be involved.

We – the small business owner/director/manager are the backbone of the UK & I truly believe are the way we will rise from this recession.

We should support each other.

So with this in mind, choose the avenue you take when it comes to social media wisely.

Bigger is not always Better!

If you would like some help from a fellow small business person.

Where the initial review of your social media / marketing strategy is free.

&

Where social media marketing packages start from just £7 per week.

Please contact www.Rocoja.co.uk via the buttons above or the details below.

Kind regards

Rocoja

Rocoja Limited 

On a side note, if you get a chance, please take a look at my Charity project  

www.CelebFC.co.uk 

Celeb FC

Celeb FC

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